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Market Research Report

Consumer Preferences for Solar and Storage

Published by Parks Associates Product code 369061
Published Content info 63 Slides
Delivery time: 1-2 business days
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Consumer Preferences for Solar and Storage
Published: November 14, 2016 Content info: 63 Slides
Description

‘360 View Update: Consumer Preferences for Solar and Storage’ measures current adoption of solar solutions and profiles current owners. It also analyzes consumer interest in solar energy, storage, and a comprehensive home energy management solution that includes partnerships between residential solar companies and smart home providers.

Reasons for Purchasing Solar Panels
U.S. Solar Panel Owners

                     © Parks Associates.

ANALYST INSIGHT

“As the smart home and residential solar markets continue to grow, players are beginning to explore partnerships. Today, cross-marketing agreements are testing the opportunity for a more comprehensive smart home/energy management solution.” - Tom Kerber, Director, IoT Strategy, Parks Associates.

Table of Contents

Table of Contents

Adoption of Residential Solar PV

  • Adoption of Solar Panels (2015 - 2016)
  • Adoption of Solar Panels by Region (Q2/16)
  • Adoption of Solar Panels by Education Level (Q2/16)
  • Adoption of Solar Panels by Home Size (Q2/16)
  • Solar Adoption by Attitudinal Motivations (Q2/16)
  • Solar Adoption by Technology Adoption (Q4/15)
  • Reasons for Purchasing Solar Panels (Q2/16)

Demand for Residential Solar Panels

  • Appeal of Energy Related Products (2015 - 2016)
  • Likelihood of Purchasing Solar Power Products (Q2/16)
  • Likelihood of Purchasing Solar Panels by Age (Q2/16)
  • Likelihood of Purchasing Solar Panels by Income (Q2/16)
  • Likelihood of Purchasing Solar by Technology Adoptions (Q4/15)
  • Attitudinal Motivations by Purchase Intention of Solar Panel (Q2/16)

Price and Payment Preferences

  • Price Consumers Willing to Pay for Solar Panels with Battery Storage (Q2/16)
  • Price Segment by Age (Q2/16)
  • Price Segments by Education (Q2/16)
  • Price Segments by Household Income (Q2/16)
  • Price Segment by Home Size (Q2/16)
  • Preferred Payment Method for Solar Panels (2015 - 2016)
  • Price Segment by Preferred Payment Method (Q2/16)

Channel Preferences for Renewables

  • Preferred Purchase Channel for Energy Products (Q2/16)
  • Preferred Purchasing Channel for Solar Panels by Preferred Payment Method (Q2/16)

Consumer Long Term View of Solar

  • Perception of Solar Energy as the Home's Main Source of Energy in the Future (Q2/16)
  • Reasons That Solar Energy Will Not Be Home's Main Source of Energy (Q2/16)
  • When Solar Power Will Become the Home's Main Energy Source (Q2/16)

Consumer Perspectives on Storage

  • Importance of Battery for Solar Energy Storage (Q2/16)
  • Importance of Battery Storage by Age (Q2/16)
  • Importance of Battery Storage by Income (Q2/16)
  • Importance of Battery Storage by Attitude (Q2/16)

Comprehensive Energy Management Solutions

  • Appeal of Energy Management Use Cases (Q4/15)
  • Appeal of Energy Management Use Cases by Age (Q4/15)
  • Appeal of Energy Management Use Cases by Children at Home (Q2/16)
  • Appeal of Energy Mgmt. Use Cases by Home Size (Q4/15)
  • Appeal of Energy Mgmt. Use Cases by Move Likelihood (Q4/15)
  • Energy Mgmt. Use Cases by Attitudinal Segment (Q2/16)
  • Energy Mgmt. Use Cases by Tech. Adoption (Q4/15)
  • Most Appealing Payment Method for Energy Management Systems (Q4/15)
  • Preferred Purchasing Channel for Energy Management Solutions (Q2/16)
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