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Market Research Report

Digital Natives: The Rise of eSports

Published by Parks Associates Product code 467883
Published Content info 42 Pages
Delivery time: 1-2 business days
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Digital Natives: The Rise of eSports
Published: June 15, 2018 Content info: 42 Pages
Description

The esports industry has experienced increased attention as new non-endemic brands have become involved in the market beyond companies like game developers and video streaming platforms. Major players from multiple market sectors have invested in esports teams and brands including traditional sports entities like professional basketball, soccer, and hockey team owners and media outlets like ESPN and TBS. This report analyzes the economics of esports, identifies the current market players and their market strategies, sizes the esports audience, and ascertains potential market opportunities for companies interested in monetizing the esports market.

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Table of Contents

Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Esports Overview

  • 2.1 Market Drivers
  • 2.2 Market Challenges

3.0 Examining the esports Audience

4.0 Exploring the esports Ecosystem

  • 4.1 Publishers
  • 4.1.1 Ecosystem Position and Strategy
  • 4.1.2 Select Player Profiles
  • 4.1.3 Success and Risk Factors
  • 4.2 Distributors
  • 4.2.1 Ecosystem Positon and Strategy
  • 4.2.2 Select Player Profiles
  • 4.2.3 Success and Risk Factors
  • 4.3 Sponsors and Advertisers
  • 4.3.1 Ecosystem Positon and Strategy
  • 4.3.2 Select Player Profiles
  • 4.3.3 Success and Risk Factors
  • 4.4 Third-Party Event Organizers
  • 4.4.1 Ecosystem Positon and Strategy
  • 4.4.2 Select Player Profiles
  • 4.4.3 Success and Risk Factors

5.0 Opportunities and Recommendations

6.0 Appendix

  • 6.1 Glossary
  • 6.2 Index
  • 6.3 Image Sources
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