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Market Research Report

Adoption and Perception of OTT Video Services

Published by Parks Associates Product code 528233
Published Content info 63 Slides
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Adoption and Perception of OTT Video Services
Published: August 9, 2018 Content info: 63 Slides
Description

360 Deep Dive: Adoption and Perception of OTT Video Services measures user/subscriber perceptions of various OTT video services, on their own, compared to each other and as compared with pay-TV services. Thanks to an extensive database of OTT consumer survey data, this study shows how adoption has changed over time and trends in adoption and use of various OTT video services.

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Table of Contents

Table of Contents

OTT Service Subscription

  • Overall OTT Service Subscription Penetration (2013 - 2018)
  • Netflix Service Subscription Penetration (2012 - 2018)
  • OTT SVOD Service Subscription Penetration (2014 - 2018)
  • OTT Service Subscription Package (2016 - 2018)
  • OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT (2017 - 2018)
  • Number of OTT Service Subscriptions (2014 - 2018)
  • OTT Category Service Subscription (2017 - 2018)
  • Premium Movie Channel OTT Service Subscriptions (Q3/17)
  • Virtual MVPD / Online Pay-TV Subscription Penetration (2016 - 2018)
  • Top Sports OTT Video Subscriptions (2017 - 2018)
  • Sports OTT Video Subscriptions, Cont. (2017 - 2018)

OTT Service Cancellation

  • Subscribers Canceling OTT Service as % of Current Subscriber Base (Q1/18)
  • Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)
  • Specific OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)
  • Overall OTT Service Cancelers as % of Current Subscriber Base (2017 - 2018)

OTT Adoption by Consumer Groups

  • OTT Subscription by Demographics / Technographics (Q1/18)
  • Number of OTT Service Subscriptions by Generation (2016 - 2017)

Sales Channels for OTT Video Services

  • Methods of Subscribing to Top Three OTT Services (2017)
  • Methods of Subscribing to Online Pay-TV Services (2017)
  • Methods of Subscribing to Other OTT Services (2017)
  • OTT Service Subscription Through Amazon Channels (Q3/17)

Perception of Subscription OTT Services

  • Net Promoter Score: OTT Video Services (Q1/18)
  • Net Promoter Score: Top 3 OTT Services (2017 - 2018)
  • Subscriber Perception of Netflix (Q3/17)
  • Subscriber Perception of Hulu (Q3/17)
  • Subscriber Perception of Amazon Prime Video (Q3/17)
  • Perception Among Subscribers: Viewership vs. Other Subscribed Service (Q3/17)
  • Perception Among Subscribers: Service Quality vs. Other Subscribed Service (Q3/17)
  • Perception Among Subscribers: Service Value vs. Other Subscribed Service (Q3/17)
  • Overall Market Perception: Service Value / Quality (Q3/17)
  • Overall Market Perception: Viewership (Q3/17)

Perception of Free or Ad-based OTT Services

  • Video Service/App Used to Access Internet Video (Q3/17)
  • Use of Free / Ad-Based OTT Video Services in the Past 30 Days (Q3/17)
  • Perception Among Users: Free / Ad-based Service Quality (Q3/17)
  • Perception Among Users: Free / Ad-based Service Viewership (Q3/17)

Perception of Content Quality

  • Rank of Most Frequently Watched Genre of TV Shows and Movies (Q3/17)
  • Average Rating for OTT Video Programming Quality by Genres (Q3/17)
  • Rating of Genre Programming Quality for OTT Video Services (Q3/17)
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