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Market Research Report

Home Security: Channel Insights

Published by Parks Associates Product code 540878
Published Content info 29 Pages
Delivery time: 1-2 business days
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Home Security: Channel Insights
Published: May 29, 2018 Content info: 29 Pages

The home security market continues to evolve, and interactive services give dealers additional value propositions. However, competitive pressure is intensifying from standalone device options, self-installed security systems, and market saturation at the dealer level. This report leverages findings from a Parks Associates survey of residential security dealers, as well as briefings with industry executives, to share the view of the market from those on the front lines.


Table of Contents

Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources/Methodology

2.0 The Security Dealer Landscape

3.0 The Security Offering

  • 3.1 Types of Residential Security Interactive Service Offered
  • 3.2 Security Systems with At Least Basic Interactivity
  • 3.3 Pricing of Security Systems: Upfront Fees and RMR
  • 3.4 Approach to DIY/Self-Installed Security

4.0 Business Models, Operations, and Infrastructure

  • 4.1 Contract Terms for Professional Monitoring
  • 4.2 Lead Generation for New System Sales
  • 4.3 Business Drivers for Security Dealers
  • 4.4 Important Factors in Central Monitoring Station Selection
  • 4.5 Hardware and Panel Vendor Considerations
  • 4.6 Interactive Service Provider Considerations

5.0 Future Outlook: Challenges and Opportunities

  • 5.1 Business Challenges
  • 5.2 Market Opportunities: Embracing Smart Home and DIY

6.0 Appendix

  • 6.1 Glossary
  • 6.2 Index


  • Security Dealers Profile
  • Types of Residential Security Services Offered
  • Security System Installations with Basic Interactivity
  • Average Upfront Price for Security Systems
  • Statement True for Sales of DIY Security Systems in 2017
  • Contract Terms for Professional Monitoring Services
  • Leading Methods of Acquiring Sales Leads by Dealer Size
  • Reason for Customers to Choose a Security Dealer by Dealer Size
  • Importance of Factors in Selecting a Central Monitoring Station
  • Types of Residential Security System Panels
  • Most Commonly-Used Interactive Service Providers (2013-2017)
  • Biggest Business Challenges
  • Likelihood to Start Offering DIY/Self-Installed Security Systems
  • Reasons for Security Dealers to Offer Smart Home Services
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