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Market Research Report

Quantifying Opportunities in Smart Home Adjacencies

Published by Parks Associates Product code 598103
Published Content info 57 Slides
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Quantifying Opportunities in Smart Home Adjacencies
Published: December 29, 2017 Content info: 57 Slides
Description

SYNOPSIS

Today the smart home is mostly limited to traditional security sensors, thermostats, lights, network cameras, door locks, and garage door openers. As the breadth of new smart devices entering the home expands, smart home platforms must consider first, whether to integrate the new products, and second, what value can they create from the integration. This research evaluates new safety, security, appliance, entertainment, and energy related capabilities as well as opportunities to expand voice control to new use cases.

ANALYST INSIGHT

“Understanding the crossover potential for all of these adjacencies must start with a clear understanding of the consumer. This research examines specific use cases that are enabled through integration and quantifies the opportunities in smart home adjacencies.” - Patrice Samuels, Senior Analyst, Parks Associates.

Table of Contents

Table of Contents

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Smart Home Adjacencies

  • Quantifying Smart Home Expanded Features
  • High Appeal of Smart Home Adjacency Use Cases (Q2/17)
  • Appeal of Home and Personal Security Use Cases (Q2/17)
  • Most Important Home and Personal Security Use Cases (Q2/17)
  • Appeal of Health Monitoring Use Cases (Q2/17)
  • Most Important Health Monitoring Use Cases (Q2/17)
  • Appeal of Smart Watch / Fitness Device Use Cases (Q2/17)
  • Most Important Health/Fitness Device Use Cases (Q2/17)
  • Appeal of Energy Management Features (Q2/17)
  • Most Important Energy Management Feature (Q2/17)
  • Appeal of Water Management Use Cases (Q2/17)
  • Most Important Water Management Smart Home Use Case (Q2/17)
  • Appeal of Voice Integration with Specified Devices (Q2/17)
  • Most Likely Product to be Voice-controlled (Q2/17)
  • Appeal of Entertainment Use Cases for the Smart Home (Q2/17)
  • Most Important Entertainment Use Cases for the Smart Home (Q2/17)
  • Appeal of Connected Car and Smart Home Integration (Q2/17)
  • High Appeal of Connected Car and Smart Home Integration by Professional Monitoring Service Adoption (Q2/17)
  • Most Important Connected Car Integration (Q2/17)

Overview Analysis by Segments

  • Parks Associates Smart Home Segments
  • Technology Adoption Segment (Q2/17)
  • Top 10 Appealing Smart Home Device Expanded Use Cases (Q2/17)
  • Top 10 Appealing Smart Home Device Expanded Use Cases by Demographics (Q2/17)
  • Top 10 Appealing Smart Home Device Expanded Use by Housing Characteristics (Q2/17)
  • Top 10 Appealing Smart Home Device Expanded Use Cases by Smart Home Segment (Q2/17)
  • Top 10 Appealing Smart Home Device Expanded Use Cases by Technology Adoption Segment (Q2/17)
  • Number of High Appealing Smart Home Expanded Use Cases (Q2/17)
  • TURF Analysis
  • Optimal Smart Home Use Case Combinations (TURF Analysis) (Q2/17)
  • Top Ranked Smart Home Device Use Cases (Q2/17)
  • Top Ranked Smart Home Use Cases by Demographics (Q2/17)
  • Top Ranked Expanded Use Cases by Housing Characteristics (Q2/17)
  • Top Ranked Expanded Use Cases by Smart Home Segment (Q2/17)
  • Top Ranked Expanded Use Cases by Technology Adoption Segment (Q2/17)

Consumer Prioritization of Smart Home Capabilities

  • Smart Home Capabilities
  • Highest Priority Smart Home Adjacency Bundle of Use Cases (Q2/17)
  • Smart Home Capabilities: Highest Priority by Smart Home Segment (Q2/17)
  • Smart Home Capabilities: Highest Priority by Technology Adoption Segment (Q2/17)
  • Smart Home Capabilities: Highest Priority by Demographic Characteristics (Q2/17)
  • Smart Home Capabilities: Highest Priority by Housing Characteristics (Q2/17)

Appendix

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