Cover Image
Market Research Report

Smart TV vs. Streaming Media Player: Winning Over Consumers

Published by Parks Associates Product code 599064
Published Content info 46 Pages
Delivery time: 1-2 business days
Price
Back to Top
Smart TV vs. Streaming Media Player: Winning Over Consumers
Published: May 24, 2018 Content info: 46 Pages
Description

Smart TVs and streaming media players provide similar streaming functionality, effectively competing for primary use as a consumer's preferred interface to streamed content. However, each has unique strengths, features, and capabilities. This report examines and compares these platforms, including adoption, use, capabilities, partnerships, and market strategies of major players. The report assesses the outlook for each category and the factors for short- and long-term successes and provides forecasts for each platform.

image1

Table of Contents

Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Streaming Media Players vs. Smart TVs: Consumer Perceptions

  • 2.1 Perceptions of Streaming Media Players vs. Smart TVs
  • 2.2 Purpose and Placement in the Home: Identifying Consumer Use Cases for Streaming Media Players and Smart TVs
  • 2.3 Streaming Media Players: Brand Comparison

3.0 Driving Adoption: Killer Features of Streaming Media Players and Smart TVs

  • 3.1 4K Video and HDR
  • 3.2 Unified Interfaces
  • 3.3 Voice Control and Voice Assistants
  • 3.4 Smart Home Control and Embedded IoT Hubs

4.0 Major Players: Market and Revenue Strategies

  • 4.1 Mass Market: Amazon and Roku
    • 4.1.1 Amazon Fire TV
    • 4.1.2 Roku
  • 4.2 Ecosystem Lock-In: Apple and Samsung
    • 4.2.1 Apple TV
    • 4.2.2 Samsung
  • 4.3 Hardware-Focused: Sony and NVIDIA
    • 4.3.1 Sony TV
    • 4.3.2 NVIDIA SHIELD
  • 4.4 Platform Play: Google and Vewd
    • 4.4.1 Google
    • 4.4.2 Vewd

5.0 Market Forecasts

  • 5.1 Forecast Methodology and Assumptions
  • 5.2 Forecast of Streaming Media Players, 2011-2022
  • 5.3 Forecast of Smart TVs, 2011-2022
  • 5.4 Smart TVs vs. Streaming Media Players: Winners and Losers

6.0 Appendix

  • 6.1 Index

Figures

  • Home Entertainment Product Ownership
  • Top Three CE Products by NPS
  • Reasons for Using Specified Connected In-Home Entertainment Product the Most
  • Consumer Perception of What Each Product is Best At
  • Most Commonly Used Connected Entertainment Product
  • Location of Entertainment Products in Home
  • Devices Connected to Smart TV
  • Ranking of Major Streaming Media Player Brands by Usability Factors
  • Top Purchase Considerations for Flat-Panel TV Buyers
  • Interest in Content Features on a Streaming Media Player
  • Important Features When Selecting Next Streaming Media Player or Smart TV
  • Important Voice Features When Selecting Next Streaming Media Player or Smart TV
  • Appeal of Control Methods for a Connected Entertainment Device
  • Most Important Category of Entertainment Integration
  • Preferred Smart Home Control Device
  • Market and Revenue Strategies of Major Players
  • Global Streaming Media Player Unit Sales Forecast
  • Streaming Media Player Unit Sales Forecast
  • Global Smart TV Unit Sales Forecast
  • Smart TV Unit Sales Forecast - By Geographic Region
Back to Top