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Market Research Report

OTT Video Services: Disruptive Globalization

Published by Parks Associates Product code 599140
Published Content info 49 Pages
Delivery time: 1-2 business days
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OTT Video Services: Disruptive Globalization
Published: January 15, 2019 Content info: 49 Pages

While OTT video services continue to emerge in specific regions or nations, an increasing number are looking at global expansion. Content producers and OTT service providers want to capture audiences, and revenues, worldwide. This report explores this trend, including the complexities of offering OTT video services across markets, content licensing, localization, platform considerations, and revenue opportunities. The report also includes a global forecast for OTT service subscriptions.


Table of Contents

Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Key Burning Questions Addressed by this Research
  • 1.3 Research Approach/Sources

2.0 Trends in OTT Globalization

  • 2.1 Categories of Global Services

3.0 The Process of Globalization

  • 3.1 Content Licensing and Production
  • 3.2 Distribution and Devices
  • 3.3 Monetization and Business Models
  • 3.4 Regulations and Censorship
  • 3.5 Localization
  • 3.6 Marketing and Promotion

4.0 Forecast

  • 4.1 Forecast Methodology
  • 4.2 Forecast of OTT Video Households, Subscriptions, and Service Revenues

5.0 Implications and Recommendations

6.0 Appendix

  • 6.1 Glossary
  • 6.2 Index
  • 6.3 Image Sources


  • Companies Interviewed/Researched
  • U.S. OTT Service Penetration
  • OTT Adoption: U.S., U.K., and Canada
  • Percentage of U.S. OTT Services Operating Internationally
  • U.S. OTT Service Availability by Region
  • OTT Genre Preferences in Canada
  • Devices Used to Access Online Content by Country
  • Platform Support for OTT Video Services
  • Global OTT Video Service Forecast Methodology
  • Forecast: Total OTT Video Subscribing Households by Region (2018-2024)
  • Forecast: Total OTT Video Subscriptions by Region (2018-2024)
  • Forecast: OTT Video Subscription Revenues by Region (2018-2024)
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