Market Research Report
360 View: Smart Home Buyer Journey and User Experience
|Published by||Parks Associates||Product code||625179|
|Published||Content info||100 Slides
Delivery time: 1-2 business days
|360 View: Smart Home Buyer Journey and User Experience|
|Published: April 11, 2018||Content info: 100 Slides||
The competition for the smart home is heating up, as the number and breadth of product and systems entering the home are increasing. Understanding consumer purchase behaviors and preferences is critical as adoption for many products transition from early adopters to the early majority.
“Buyer journeys for smart home products are more varied and complex than they were when almost everyone started with security solutions. Today, entry points to the smart home occur through a host of use cases and devices as they capture a consumer's attention.” - Brad Russell, Research Director, Connected Home, Parks Associates.