Market Research Report
360 Deep Dive: Alternative Content Consumption
|Published by||Parks Associates||Product code||649235|
|Published||Content info||46 Slides
Delivery time: 1-2 business days
|360 Deep Dive: Alternative Content Consumption|
|Published: May 31, 2018||Content info: 46 Slides||
Consumers fill significant hours of their day watching preferred video from a variety of sources and across many business models. Alternative video will impact viewership, ad revenues, marketing programs, brand perception, and awareness. This consumer research project helps players capitalize on these new, unique video sources in order to attract viewers and remain relevant.
For the purposes of this study, the term “Alternative Content” refers to the following types of video content:
Livestreaming video available on apps/sites such as Facebook Live, Periscope/Twitter, Twitch, live.ly, etc.
“Alternative video will impact viewership, ad revenues, marketing programs, brand perception and awareness. Those industry players that learn to capitalize on these new, unique video sources will be better able to attract viewers and remain relevant than rivals that cannot.” - Brett Sappington, Senior Research Director, Parks Associates.