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Market Research Report

360 Deep Dive: Streaming Device Use and Setup in the Connected Home

Published by Parks Associates Product code 656172
Published Content info 69 Slides
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360 Deep Dive: Streaming Device Use and Setup in the Connected Home
Published: June 26, 2018 Content info: 69 Slides
Description

SYNOPSIS

Consumers today have a variety of options in devices that can be used to stream content to screens within their homes, including computers, mobile devices, streaming media players, game consoles, and other connected CE platforms. This consumer research looks beyond household penetration to identify which entertainment products are connected and used in different rooms of the home, the commonality of these connected combinations, and the content sources used for each.

ANALYST INSIGHT

“Content companies benefit from understanding how viewership patterns might differ depending on where consumers are viewing their content and on which devices. As smart TVs gradually expand to other rooms in the household, they will begin to replace other device types with similar functionality. Once a critical mass is reached, will content companies still need to create apps for multiple types of platforms?” - Kristen Hanich, Research Analyst, Parks Associates.

Table of Contents

Table of Contents

Consumer Analytics: CE Devices & Mobility Track

Key Questions Answered

Methodology, Charts, Statistical Information

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Overview of Entertainment Devices

  • Average Numbers of Connected In-Home Entertainment Devices Owned Per BB HH (2014 - 2018)
  • Overall Internet - Connected In-Home Entertainment Device Ownership (2012 - 2018)
  • Home Video Device Ownership (2010 - 2018)
  • Internet-Connected In-Home Entertainment Device Ownership (2010 - 2018)
  • Net Promoter Score (NPS) of Home Entertainment Devices (Q1/18)
  • Frequency of Accessing Online Content by Device (Q1/18)
  • Internet-Connected Device Used Most Often to Access Online Content (Q1/18)

Streaming Media Player Snapshot

  • Consumer Familiarity with Streaming Media Player Brands (Q1/18)
  • Adoption of Streaming Media Player Brands (2017 - 2018)
  • Streaming Media Player: Brand Share by Installed Base (2015 - 2018)
  • Usability Factors for Streaming Media Player by Brand (Q1/18)
  • Most-Commonly Used Streaming Media Player Among Owners (2014 - 2018)
  • Model of Streaming Media Player Most Often Used (Q1/18)
  • Expenditure on Most Recently Acquired Streaming Media Player (Q3/17)
  • Expenditure on Most Recently Acquired Streaming Media Player by Year Purchased (Q3/17)
  • Perceptions of What Streaming Media Players and Smart TVs are Best At (Q1/18)

Analysis of Setups

  • Internet-Connected In-Home Entertainment Devices: Types Owned (Q1/18)
  • Number of TV Sets Owned (Q3/17)
  • Number of Smart TVs Owned (Q3/17)
  • Households Having 4+ TV Sets by Demographics (Q3/17)
  • Room Categories Where TV Sets are Located at Home (Q3/17)
  • Home Location of TV Sets by TV Types (Q3/17)
  • Location and Ranking of Frequency of Use of TV Sets (Q3/17)

Segments of Device Setups

  • TV Sets Connected to Devices in Room (Q3/17)
  • Devices Connected to the TV Sets in Common Rooms (Q3/17)
  • Devices Connected to the TV Sets in Bedrooms (Q3/17)
  • Devices Connected to the TV Sets in Other Rooms (Q3/17)
  • PC to TV Connections (2009-2018)

Entertainment Device Combinations

  • Testing Entertainment Device Setup
  • Video Entertainment Device Combinations (Q3/17)
  • Set-Top Box Combinations by Room (Q3/17)
  • Gaming Console Combinations by Room (Q3/17)
  • Standalone Blu-Ray Player Combinations by Room (Q3/17)
  • Streaming Media Player Combinations by Room (Q3/17)
  • DVR/PVR Combinations by Room (Q3/17)
  • TV Antenna Combinations by Room (Q3/17)
  • Computer/Laptop Combinations by Room (Q3/17)

Content Use Analysis

  • Average Number of Hours Spent Watching Content on Most-Used Device (Q1/18)
  • Testing Content Consumption Throughout the Home
  • Video Content Watched on a TV Set (Q3/17)
  • Video Content Watched on a TV Set Among Single TV HHs (Q3/17)
  • Locations to Watch Video Content (Q3/17)
  • Viewership of Live Pay TV by Room (Q3/17)
  • Viewership of Content from Online Video Services by Room (Q3/17)
  • Viewership of On-Demand Content from Pay-TV Provider by Room (Q3/17)
  • Viewership of Content from TV Channel Apps by Room (Q3/17)
  • Viewership of Content from Online Sites by Room (Q3/17)
  • Viewership of DVR Content by Room (Q3/17)
  • Viewership of Live Over-the-Air Content by Room (Q3/17)
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