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Market Research Report

The Smart Home Purchase Process

Published by Parks Associates Product code 674733
Published Content info 56 Pages
Delivery time: 1-2 business days
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The Smart Home Purchase Process
Published: August 14, 2018 Content info: 56 Pages
Description

Consumers are entering the smart home market via multiple paths. This report documents the buyer journey, describing intentions for first product/system purchase, actual purchase behavior, user-reported experience at stages of ownership, and how follow-on purchases are made. In addition, the report analyzes channel effectiveness and opportunities to improve the customer experience at each stage of the journey and the challenges associated with crossing the chasm, move past early adopters.

Table of Contents

Table of Contents

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Key Burning Questions Addressed by this Research
  • 1.3. Research Approach/Sources

2.0. The Buyer Journey

  • 2.1. Device Ownership
  • 2.2. Order of Purchases

3.0. Recent Purchases

  • 3.1. Purchase Channels
  • 3.2. Purchase Challenges
  • 3.3. Purchase Solutions

4.0. Setup and Installation

  • 4.1. Setup and Installation Challenges
  • 4.2. Setup and Installation Solutions

5.0. Ongoing User Experience

  • 5.1. Challenges with Ongoing User Experience
    • 5.1.1. Connectivity
    • 5.1.2. Interoperability

6.0. Outlook

  • 6.1. Purchase Intentions
  • 6.2. Driving Purchase Intentions

7.0. Implications and Recommendations

8.0. Appendix

  • 8.1. Glossary
  • 8.2. Index
  • 8.3. Image Sources
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