Market Research Report
The Smart Home Purchase Process
|Published by||Parks Associates||Product code||674733|
|Published||Content info||56 Pages
Delivery time: 1-2 business days
|The Smart Home Purchase Process|
|Published: August 14, 2018||Content info: 56 Pages||
Consumers are entering the smart home market via multiple paths. This report documents the buyer journey, describing intentions for first product/system purchase, actual purchase behavior, user-reported experience at stages of ownership, and how follow-on purchases are made. In addition, the report analyzes channel effectiveness and opportunities to improve the customer experience at each stage of the journey and the challenges associated with crossing the chasm, move past early adopters.