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Market Research Report

Incentivizing Whole Home Energy Efficiency

Published by Parks Associates Product code 702278
Published Content info 87 Slides
Delivery time: 1-2 business days
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Incentivizing Whole Home Energy Efficiency
Published: September 27, 2018 Content info: 87 Slides
Description

Energy efficiency programs have the opportunity to accelerate adoption of energy efficient products, extending beyond smart thermostats to include many smart product categories. This research quantifies price sensitivity of demand for smart products and quantifies the opportunity for energy providers to expand energy efficiency programs.

ANALYST INSIGHT:

“This research quantifies free ridership and the influence of incentives on buying behaviors of product categories including HVAC equipment, water heaters, pool pumps, and smart thermostats. It examines the impact of combined EE/DR programs, and preferences for different incentive structures including instant or mail in rebates and financing.” - Tom Kerber, Director, IoT Strategy, Parks Associates.

Table of Contents

Table of Contents

Energy Segments

  • Energy Saving Actions Taken Over the Past 12 Months (Q4/17)
  • Steps of Energy Saving Actions (2014 - 2017)
  • View on Home Energy Efficiency, Personal Habit Efficiency (Q4/17)
  • Importance of Having an Energy Efficient Home (Q4/17)
  • Parks Associates Energy Efficiency Segments
  • Energy Efficiency Consumer Segmentation Overview

Energy Program Familiarity

  • High Familiarity with Energy Programs Offered (2015 - 2017)
  • High Familiarity with Energy Programs by Energy Efficiency Consumer Segments (Q4/17)

HVAC Energy Efficiency Incentives

  • HVAC System: Most Important Purchase Drivers (Q4/17)
  • Understanding the impact of incentives on an HVAC equipment purchase
  • HVAC System: Initial Choice (Q4/17)
  • HVAC System: Initial Choice by Energy Segments (Q4/17)
  • HVAC System: Initial Choice by Demographics (Q4/17)
  • HVAC System: Incentive Impact on Purchase Decision (Q4/17)
  • HVAC System: Significant Incentive Impact on Purchase Decision by Energy Segments (Q4/17)
  • HVAC System: Incentive Impact on Purchase Decision by Demographics (Q4/17)
  • Impact of Incentives on HVAC Equipment Choice (Q4/17)
  • Incentive Impact on HVAC Equip. Choice (Q4/17)
  • Impact of Incentives on HVAC Equipment Choice by Energy Segments (Q4/17)
  • Impact of Incentives on HVAC Equipment Choice by Demographics (Q4/17)
  • HVAC System: Impact of Demand Response Tied to Financing/Rebates (Q4/17)
  • HVAC System: Impact of Demand Response Tied to Financing/Rebates by Energy Segments (Q4/17)
  • HVAC System: Impact of Demand Response Tied to Financing/Rebates by Region (Q4/17)
  • HVAC System: Reasons for Not Being Interested in Demand Response Program (Q4/17)
  • HVAC System: Likelihood of Allowing Electricity Provider to Make Functional Adjustment in Exchange for DR Servicing Incentives (Q4/17)

Water Heater Energy Efficiency Incentives

  • Water Heater: Most Important Purchase Drivers (Q4/17)
  • Understanding the impact of incentives on an water heater purchase
  • Water Heater: Initial Choice (Q4/17)
  • Water Heater: Initial Choice by Energy Segments (Q4/17)
  • Water Heater: Initial Choice by Income (Q4/17)
  • Water Heater: Incentive Impact on Purchase Decision (Q4/17)
  • Water Heater: Significant Incentive Impact on Purchase Decision by Energy Segments (Q4/17)
  • Water Heater: Incentive Impact on Purchase Decision (Q4/17)
  • Water Heater: Incentive Impact on Respondents' Initial Choice (Q4/17)
  • Impact of Incentives on Water Heater Choice Segments (Q4/17)
  • Impact of Incentives on Water Heater Choice by Energy Segments (Q4/17)
  • Water Heater: Incentive Impact on Respondents' Initial Choice by Age (Q4/17)
  • Water Heater: Impact of DR Tied to Financing/Rebates (Q4/17)
  • Water Heater: Reasons for Not Being Interested in Demand Response Program (Q4/17)
  • Water Heater: Impact of DR Tied to Financing/Rebates by Energy Segments (Q4/17)
  • Water Heater: Likelihood of Allowing Electricity Provider to Make Functioning Adjustment in Exchange of DR Servicing Incentives (Q4/17)

Pool Pump Energy Efficiency Incentives

  • Pool Pump: Most Important Purchase Drivers (Q4/17)
  • Understanding the impact of incentives on a pool pump purchase
  • Pool Pump: Initial Choice (Q4/17)
  • Pool Pump: Initial Choice by Energy Segments (Q4/17)
  • Pool Pump: Initial Choice by Home Size (Q4/17)
  • Pool Pump: Incentive Impact on Purchase Decision (Q4/17)
  • Pool Pump: Incentive Impact on Purchase Decision by Energy Segments (Q4/17)
  • Pool Pump: Incentive Impact on Purchase Decision (Q4/17)
  • Pool Pump: Incentive Impact on Respondents' Initial Choice (Q4/17)
  • Impact of Incentives on Pool Pump Choice Segments (Q4/17)
  • Impact of Incentives on Pool Pump Choice by Energy Segments (Q4/17)
  • Pool Pump: Incentive Impact on Respondents' Initial Choice by Age (Q4/17)
  • Pool Pump: Impact of Demand Response Tied to Financing/Rebates (Q4/17)
  • Pool Pump: Reasons for Not Interested in Demand Response Program (Q4/17)
  • Pool Pump: Impact of Demand Response Tied to Financing/Rebates by Energy Segments (Q4/17)
  • Pool Pump: Impact of Demand Response Tied to Financing/Rebates by Demographic Factors (Q4/17)
  • Pool Pump: Likelihood of Allowing Electricity Provider to Make Functioning Adjustment in Exchange of DR Servicing Incentives (Q4/17)

Thermostat Energy Efficiency Incentives

  • Thermostat: Most Important Purchase Drivers (Q4/17)
  • Understanding the impact of incentives on a thermostat purchase
  • Thermostat: Initial Choice (Q4/17)
  • Thermostat: Initial Choice by Energy Segments (Q4/17)
  • Thermostat: Initial Choice by Demographics and Housing Factors (Q4/17)
  • Thermostat: Incentive Impact on Purchase Decision (Q4/17)
  • Thermostat: Incentive Impact on Purchase Decision by Energy Segments (Q4/17)
  • Thermostat: Incentive Impact on Purchase Decision (Q4/17)
  • Thermostat: Incentive Impact on Respondents' Initial Choice (Q4/17)
  • Impact of Incentives on Thermostat Choice (Q4/17)
  • Impact of Incentives on Thermostat Choice by Energy Segments (Q4/17)
  • Thermostat: Incentive Impact on Respondents' Choice by Demographics (Q4/17)
  • Thermostat: Impact of Demand Response Tied to Financing/Rebates (Q4/17)
  • Thermostat: Reasons for Not Interested in Demand Response Program (Q4/17)
  • Thermostat: Impact of Demand Response Tied to Financing/Rebates by Energy Segments (Q4/17)
  • Thermostat: Likelihood of Allowing Electricity Provider to Make Functioning Adjustment in Exchange of DR Servicing Incentives (Q4/17)

Appendix

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