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Market Research Report

Innovations in Authentication and Personalization Technologies

Published by Parks Associates Product code 710675
Published Content info 51 Pages
Delivery time: 1-2 business days
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Innovations in Authentication and Personalization Technologies
Published: December 18, 2018 Content info: 51 Pages


New personal identification and authentication technologies have the potential to transform the way that entertainment services are delivered, accessed, and experienced. These technologies offer a high level of security, often incorporating biometrics, such as voice, fingerprint, iris or retinal features, and facial characteristics. They also have the potential to support truly personalized entertainment experiences. This report explores such technologies' readiness for market deployment, analyze best-fit use cases, and profile major players that provide authentication and identification technologies or solutions.


“An increase in available connected devices and accelerated fracturing of the content services marketplace have created a greater need for additional authentication and personalization methods,” said Billy Nayden, Research Analyst, Parks Associates.

Table of Contents

Table of Contents

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Burning Questions Addressed by this Research
  • 1.3. Research Approach/Sources

2.0. Authentication Today

  • 2.1. Current Types and Uses
  • 2.2. Challenges
  • 2.3. Needs

3.0. Authentication Technologies

  • 3.1. Passwords/Physical Security Keys
  • 3.2. Voice
  • 3.3. Single-factor Biometrics
  • 3.4. Behavioral/Multi-factor Biometrics
  • 3.5. Geographic

4.0. The Future of Authentication

  • 4.1. Areas of Innovation in Authentication
  • 4.2. Key Innovation Factors and Requirements
  • 4.3. Future Authentication Use Cases
  • 4.4. Impact of Authentication on Personalization
  • 4.5. Barriers to Mainstream <>5.0. Authentication Technologies in Life Cycle <>6.0. Implications and Recommendations

7.0. Appendix

  • 7.1. Glossary
  • 7.2. Index
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