Market Research Report
Perception of vMVPDs/Online Pay-TV Services
|Published by||Parks Associates||Product code||726394|
|Published||Content info||53 Slides
Delivery time: 1-2 business days
|Perception of vMVPDs/Online Pay-TV Services|
|Published: October 26, 2018||Content info: 53 Slides||
The rise of online pay-TV services (e.g., Sling TV, DIRECTV NOW, PlayStation Vue, Hulu with Live TV, YouTube TV and others) is changing the way that pay-TV services are perceived and offered. This study will measure the perception of online skinny bundle and tiered pay-TV offerings among consumers, including current subscribers and pay-TV service cancellers. The study examines intent to switch from traditional pay TV as well as the winners and losers among traditional pay-TV providers.