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Market Research Report

Perception of vMVPDs/Online Pay-TV Services

Published by Parks Associates Product code 726394
Published Content info 53 Slides
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Perception of vMVPDs/Online Pay-TV Services
Published: October 26, 2018 Content info: 53 Slides
Description

The rise of online pay-TV services (e.g., Sling TV, DIRECTV NOW, PlayStation Vue, Hulu with Live TV, YouTube TV and others) is changing the way that pay-TV services are perceived and offered. This study will measure the perception of online skinny bundle and tiered pay-TV offerings among consumers, including current subscribers and pay-TV service cancellers. The study examines intent to switch from traditional pay TV as well as the winners and losers among traditional pay-TV providers.

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Table of Contents

Table of Contents

Pay-TV Penetration and Growth Rates

  • Pay-TV Service Subscriptions (2011 - 2018)
  • Online Pay-TV Service Adoption (2017 - 2018)
  • vMVPD Service Subscription (2016 - 2018)
  • Changes Made to Pay-TV Service over the Past 12 Months (Q1/18)

Demographic Breakdown: Traditional Pay-TV vs. Online Pay-TV Households

  • Age Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18)
  • Household Income Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18)
  • Children at Home by Online vs. Traditional Pay-TV HHs (Q1/18)
  • Education Level Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18)
  • Language Spoken by Online vs. Traditional Pay-TV HHs (Q1/18)
  • Technology Adoption Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18)
  • Most Commonly Used Connected CE Device by Pay-TV HHs (Q1/18)
  • Video Consumption on Specific Device (Q1/18)
  • Consumer Attitude (Q1/18)
  • Premium Movie Channels as Part of Pay-TV Service (Q1/18)
  • Regular Live Channel Users (Q1/18)

Online Pay-TV Purchasing Intentions

  • Likelihood of Subscribing for Online Pay-TV Service Over the Next 12 Months (Q1/18)
  • Online Pay-TV Intenders vs. Subscribers by Demographics (Q1/18)
  • Reasons for Interest in Online Pay-TV Service (Q1/18)
  • Consequence of Subscribing to Online Pay-TV Service (Q1/18)
  • Intention to Replace Traditional Pay-TV Service with Online Pay-TV Service by Current Provider (Q1/18)

Online Pay-TV Perceptions and Satisfaction Ratings

  • Overall Online Pay-TV Service Quality (Q1/18)
  • Satisfaction with Online Pay-TV Service (Q1/18)
  • Online Pay-TV Service Quality by Top 5 Services (Q1/18)
  • Online Pay-TV Service Quality by Service, Contd. (Q1/18)
  • Net Promoter Score: Online Pay-TV Services (Q1/18)
  • Net Promoter Score of Home Video Services (Q1/18)
  • NPS of Online Pay-TV Service Among Those Who are Not Satisfied (Q1/18)

Online Pay-TV Churn, Cancellation, and Consumer Loyalty

  • Likelihood of Cancelling Online Pay-TV for a More Expensive Option (Q1/18)
  • Likelihood of Cancelling Online Pay-TV Service by NPS Groups (Q1/18)
  • Video Services: Annual Cancellations as % of Current Subscriber Base (Q1/18)
  • Video Services: Least Want to Give Up (Q1/18)
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