Market Research Report
Consumer Habits in Short-Form and Social Video Content
|Published by||Parks Associates||Product code||735750|
|Published||Content info||70 Slides
Delivery time: 1-2 business days
|Consumer Habits in Short-Form and Social Video Content|
|Published: March 22, 2019||Content info: 70 Slides||
Average video viewing on computers and mobile devices has increased since 2010, but lower viewing volume compared to television may indicate shorter instances of video viewing. With platforms like YouTube, Facebook, and Snapchat emerging and capturing audiences in the mobile space, short-form video content presents a unique audience and monetization opportunity for content providers. This research identifies consumption habits for mobile, online, and social experiences and identifies key audience segments and services related to short-form video.