Market Research Report
Consumer Fears in Connected Entertainment
|Published by||Parks Associates||Product code||750187|
|Published||Content info||51 Slides
Delivery time: 1-2 business days
|Consumer Fears in Connected Entertainment|
|Published: November 30, 2018||Content info: 51 Slides||
Consumers enjoy the convenience and diversity of connected entertainment experiences, yet they are also concerned about their personal data, viewing habits, and financial information being hacked, misused, or sold to unknown third parties. Protecting user data while cultivating consumer expectations on right-of-use can alleviate consumer fears and encourage continued adoption of connected entertainment. This research explores data protection and monetization technologies, studies consumer expectations for and anxiety level associated with personal data protection and usage rights, and points to best strategies to win consumers' trust in the connected entertainment era.