Market Research Report
360 View: Entertainment Services in The U.S.
|Published by||Parks Associates||Product code||778139|
Delivery time: 1-2 business days
|360 View: Entertainment Services in The U.S.|
|Published: February 1, 2019||Content info:||
Broadband and pay TV remain cornerstones of U.S. operator services. Yet market trends and potential substitutes for each of these services are driving change in these core areas. This study explores the environment, consumer demand, use, and perception of pay TV and broadband services among U.S. broadband households.
“For pay-TV service providers, traditional or online, to be successful, they must fully understand consumer activity, values and motivation related to adoption and use of their services. The objective of this study is to identify key trends and quantify important benchmarks in pay-TV services. Analysis of adoption, churn and spending will outline the shift in subscribership and revenues, revealing positioning for leading providers.” - Brett Sappington, Senior Research Analyst, Parks Associates.