Market Research Report
Augmented Reality: Innovations and Lifecycle
|Published by||Parks Associates||Product code||783066|
|Published||Content info||51 Pages
Delivery time: 1-2 business days
|Augmented Reality: Innovations and Lifecycle|
|Published: March 31, 2019||Content info: 51 Pages||
Augmented reality (AR) has the great potential to revolutionize the way in which consumers interact with technology, each other, and the world around them. Some believe that AR devices could even replace smartphones and personal computers in the future. This report presents an overview of the current state of AR technologies and devices, with an emphasis on new innovations in the AR space that can help drive adoption. It includes a deep dive into the activities of major AR players, including Microsoft, Google, and Apple, as well as product lifecycle estimates.
“In the consumer space, there is low familiarity with the term augmented reality, even though a higher percentage of consumers use augmented reality in some form than do virtual reality. None of the top consumer AR applications are AR-first but rather additive experiences to another core benefit or use case,” said Kristen Hanich, Senior Analyst, Parks Associates.