Market Research Report
Crossing the Chasm: Smart Home Products and Services
|Published by||Parks Associates||Product code||783067|
|Published||Content info||78 Slides
Delivery time: 1-2 business days
|Crossing the Chasm: Smart Home Products and Services|
|Published: February 5, 2019||Content info: 78 Slides||
Adoption of smart thermostats, lighting, network cameras, door locks, and garage door openers is still in the early adopter phase. Selling products to the early majority requires clear communication of the value propositions and strong referrals. This research quantifies the changing price/value decision-making process among different segments and opportunities to drive adoption forward.