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Market Research Report

Crossing the Chasm: Smart Home Products and Services

Published by Parks Associates Product code 783067
Published Content info 78 Slides
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Crossing the Chasm: Smart Home Products and Services
Published: February 5, 2019 Content info: 78 Slides
Description

Adoption of smart thermostats, lighting, network cameras, door locks, and garage door openers is still in the early adopter phase. Selling products to the early majority requires clear communication of the value propositions and strong referrals. This research quantifies the changing price/value decision-making process among different segments and opportunities to drive adoption forward.

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Table of Contents

Table of Contents

Consumer Analytics: Smart Home Devices and Services Track

  • Key Questions Answered
  • Methodology, Charts, Statistical Information
  • Definitions and Abbreviations
  • U.S. Broadband Households' Self-selected Technology Segment (Q4/18)

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Smart Home Adoption

  • Smart Home Device Ownership (2014 - 2018)
  • Total Average Number of Connected Devices Per U.S. BB HH (2015 - 2018)
  • Total Average Number of CE/Computing/Mobile/Smart Speaker Devices Owned Per BB HH (2010 - 2018)
  • Smart Energy & Misc. Device Ownership (2014 - 2018)
  • Smart Safety & Security Device Ownership (2014 - 2018)
  • Use of Professional Monitored Security Service (2014 - 2018)
  • Interactive Home Security Systems (2014 - 2018)
  • Home Control System Ownership (2014 - 2018)
  • Method of Controlling Smart Home Devices Among Owners (Q2/18)
  • Preferred Method of Controlling Smart Home Devices Among Intenders (Q2/18)
  • Smart Speakers with Voice Assistant Ownership (2016 - 2018)

Key Factors for Smart Home Devices

  • Average Scores Among All BB HHs (Q4/18)
  • Familiarity, Value, and Affordability Comparisons for Smart Home Devices (Q4/18)
  • "Value of the Benefit" Scores for Multiple Smart Home Devices, Smart TVs, & Smartphones by Segments (Q4/18)
  • Smart Home Device Familiarity (Q4/18)
  • Smart Home Device High Familiarity by Technology Adoption Segment (Q4/18)
  • Smart Home Device High Familiarity by Device Ownership (Q4/18)
  • High Familiarity with Selected Connected Devices by Demographics
  • High Familiarity with Selected Connected Devices by Housing
  • Smart Home Device High Value by Device Ownership (Q4/18)
  • Smart Home Device Value Assessment (Q4/18)
  • Smart Home Device High Value by Technology Adoption Segment (Q2/18)
  • Smart Home Device High Value by Device Ownership (Q4/18)
  • High Value of Smart Home Devices by Demographics (Q2/18)
  • Smart Home Device Affordability (Q4/18)
  • Smart Home Device Affordability by Device Ownership (Q4/18)
  • Reason for Purchasing Smart Home Device Brand (Q4/18)
  • Reason for Purchasing Smart Home Device Brand by Technology Adoption Segment (Q4/17)
  • Net Promoter Scores: Smart Home Devices (4Q 2018)

Purchase Intentions

  • Smart Home Device Purchase Intentions
  • Differences between Smart Home Device Owners/Intenders and Non-owners/Non Intenders
  • An Index of Differences
  • Overall Smart Home Device Purchase Intention by Technology Adoption Segment (Q2/18)
  • Smart Home Device Purchase Intentions by Device Ownership (Q2/18)
  • How important are the following when selecting a specific model? (Q4/18)
  • Smart Home Device Ownership, 2018 Purchases, and 2019 Intentions (Q4/18)
  • Reasons for No Interest in Smart Home Devices (4Q 2018)

Hubs and Controls

  • Smart Door Lock (Q4/18)
  • Networked Camera (Q4/18)
  • Smart Garage Door (Q4/18)
  • Smart Doorbell with Video Camera (Q4/18)
  • Smart Thermostat (Q4/18)
  • Preferred Voice Control Method for Smart Home Device (Q4/17)
  • Preferred Voice Control Method by Demographics (Q4/17)
  • Preferred Voice Control Method by Demographics (Q4/17)
  • Value of a Smart Home Hub to Control a Home's Smart Devices So You Could...
  • Familiarity with a Hub for Central Control by Device Ownership (Q4/18)

Features Desired and The Impact of Incentives on Smart Home Device Intenders

  • Smart Light Bulb: Valuable Capabilities by Technology Adoption Segment (Q2/18)
  • Smart Light Bulb: Valuable Capabilities by Age (Q2/18)
  • Smart Door Lock: Valuable Capabilities by Technology Adoption Segment (Q2/18)
  • Smart Thermostat: Valuable Capabilities by Technology Adoption Segment (Q2/18)
  • Networked Camera: Valuable Capabilities by Technology Adoption Segment (Q2/18)
  • Impact of Incentives on Likelihood to Purchasing Smart Home Device by Technology Adoption Segment (Q2/18)
  • Impact of Incentives on Likelihood to Purchasing Smart Home Device by Device Ownership (Q2/18)
  • Impact of Incentives on Likelihood to Purchasing Smart Home Device by Demographics
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