Market Research Report
OTT Video Services: Purchasing and Perceived Value
|Published by||Parks Associates||Product code||799078|
|Published||Content info||59 Slides
Delivery time: 1-2 business days
|OTT Video Services: Purchasing and Perceived Value|
|Published: March 14, 2019||Content info: 59 Slides||
As the OTT video service market matures, services of all types are searching for ways to stabilize their customer base and revenues. This study examines current perceptions, adoption, and use among consumers for SVOD, AVOD, and TVOD OTT video services, including average amount spent, number of services taken per household, drivers of adoption, and OTT service churn.