Cover Image
Market Research Report

Partnering, Aggregation, and Bundling in Video Services

Published by Parks Associates Product code 806164
Published Content info 57 Pages
Delivery time: 1-2 business days
Price
Back to Top
Partnering, Aggregation, and Bundling in Video Services
Published: September 25, 2019 Content info: 57 Pages
Description

As the video service ecosystem continues to evolve, OTT services and pay-TV providers are increasingly looking to new business approaches, partnerships, and sales channels in order to reach paying consumers. This report explores the evolving dynamics of aggregation and bundling as well as the partnerships that are evolving in the industry. It examines the evolution of entertainment brands and profiles the leading online aggregation platforms available to video services today.

image1

Table of Contents

Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Key Questions Addressed by this Research
  • 1.4 Research Approach/Sources

2.0 Video Services Partnership Landscape

  • 2.1 Video Services Ecosystem
  • 2.2 Video Services Partnership Considerations

3.0 Drivers and Trends for Partnerships

  • 3.1 Consumer Drivers
  • 3.2 Industry Market Trends

4.0 OTT Video Aggregation

  • 4.1 Aggregation Benefits and Challenges
  • 4.2 Effective Aggregation
  • 4.3 Types of Aggregators
  • 4.4 Examples of OTT Aggregation
  • 4.5 Potential Future Aggregators

5.0 Partnerships

  • 5.1 Bundling Partnerships
  • 5.2 Content-Related Partnerships
  • 5.3 Marketing and Promotional Partnerships
  • 5.4 Unique Partnerships

6.0 Evolution of Partnerships in Video Services

7.0 Forecast: US OTT Aggregator Subscriptions and Revenue, 2019-2024

  • 7.1 Forecast Methodology and Assumptions
  • 7.2 Forecast

8.0 Implications and Recommendations

9.0 Appendix

  • 9.1 Glossary
  • 9.2 Company Index

Figures

  • Video Services Ecosystem and Partnership Drivers
  • Overall OTT Service Subscriptions in US
  • Number of OTT Service Subscriptions in US
  • Self-Aggregator Households in US
  • Pay-TV vs. OTT Service Subscription
  • Reasons for Subscribing to Pay-TV Service
  • OTT Video Services Breakout in US
  • Subscription Uptake Beyond Netflix, Hulu and Prime Video
  • US Prime Video Channels Breakout
  • Key OTT Aggregators
  • Potential New Aggregators
  • Select Bundling Partnerships
  • Select Content-Related Partnerships
  • Select Marketing and Promotional Partnerships
  • Select Other Partnership Examples
  • US OTT Aggregator-Based Subscriptions (2019-2024)
  • US OTT Aggregator Revenue (2019-2024)
Back to Top