Cover Image
Market Research Report

Shifts in Video Distribution: Getting Content to Consumers

Published by Parks Associates Product code 806165
Published Content info 59 Pages
Delivery time: 1-2 business days
Back to Top
Shifts in Video Distribution: Getting Content to Consumers
Published: July 17, 2019 Content info: 59 Pages

With more content moving online, distributors are forced to adapt to the new models of distribution. OTT services, virtual MVPDs, and other forms of distributing digital media have become the norms in the content space. At the same time, new approaches to distribution can affect content length, monetization options, and branding. This report explores the business of content distribution today and how the market is evolving in a rapidly changing digital media environment. It also provides examples of new alternatives for distribution among leading companies. This report provides a five-year forecast for household video consumption among broadband households.


Table of Contents

Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Key Questions Addressed by this Research
  • 1.3 Research Approach/Sources

2.0 Modern Video Distribution

  • 2.1 Todayís Distribution Innovations

3.0 Effect on Content Creation

4.0 Changes in Video Delivery Technology

  • 4.1 Storage
  • 4.2 Encoding/Transcoding and Compression
  • 4.3 Content Delivery Networks
  • 4.4 Scale and Latency

5.0 Shifts in Business Models for Video Delivery

  • 5.1 Commoditization of Video Delivery
  • 5.2 End-to-End Video Delivery

6.0 Future of Video Discovery

  • 6.1 The Need for Enhanced Discovery
  • 6.2 Focus on Metadata
  • 6.3 Recommendation Engines

7.0 Considerations for Video Distribution

  • 7.1 Impact of 5G, Edge Computing, and other Technologies

8.0 Forecast: US Video Consumption, 2019-2024

  • 8.1 Forecast Methodology
  • 8.2 Forecast

9.0 Implications and Recommendations

10.0 Appendix

  • 10.1 Glossary
  • 10.2 Index
  • 10.3 Image Sources


  • Overall OTT Service Subscriptions (2014-2019)
  • Use of Devices for Watching TV and Movies via the Internet (2015-2018)
  • United States OTT Video Services, 2013-2019
  • Flow of Video
  • Total Average Number of Connected Devices Owned Per BB HH (2010-2018)
  • Distribution via CDN
  • Vendor-heavy Model
  • Internal-focused Model
  • End-to-end Solutions
  • Major End-to-end Solutions
  • Overall OTT Service Cancelers as % of Current Subscriber Base (2017-2018)
  • Recommendation Engine
  • Most Enjoyed Leisure Activities (Q3/18)
  • US Video Consumption Forecast Methodology
  • Total Video Consumption (2019-2024)
  • Internet Video Consumption per HH by Platform (2019-2024)
Back to Top