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Market Research Report

360 View: Broadband Services in the U.S.

Published by Parks Associates Product code 806167
Published Content info 80 Slides
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360 View: Broadband Services in the U.S.
Published: March 14, 2019 Content info: 80 Slides
Description

This study examines uptake and perception of broadband services among U.S. households. It assesses perception of broadband providers, service bundling, adoption of services, upgrades and downgrades of broadband, and perception of broadband speeds received. It also compares perceptions among various groups of consumers, including those with mobile data services.

Broadband Services in the U.S. addresses the following major data in the broadband industry.

  • 1) Growth rates and market share for broadband subscription services, including churn and upgrade and downgrades of services.
  • 2) Insight into broadband speeds in the home.
  • 3) In-home Wi-Fi usage and challenges.
  • 4) Average revenue for services.
  • 5) NPS scores and consumer perceptions of providers.
Table of Contents

Table of Contents

Consumer Analytics: Broadband Services Track

Key Questions Answered

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Access in the Home

  • Broadband Internet Access at Home (2013-2018)
  • Types of Broadband Internet Access at Home (2017-2018)
  • Types of Broadband Internet Access Used by Demographics (Q3/18)
  • Types of Broadband Internet Access Used by Housing Factor (Q3/18)

Broadband Services: Home Networking

  • Home Networking Device Ownership (Q3/18)
  • Use of Wi-Fi Networking (2017 - 2018)
  • Technical Problems Experienced with Home Network Router (Q1/18)

Connected Devices: Smart Home, Connected Health, Connected Entertainment

  • Total Average Number of Connected Devices Per U.S. BB HH
  • Total Average # of Smart Home Devices Owned Per BB HH (2015 - 2018)
  • Adoption of Smart Home Devices (2014 - 2018)
  • Overall Adoption of Connected Health Devices (2014 - 2018)
  • Number of Connected Health Devices Owned (2013 - 2018)
  • Total Average Number of CE/Computing/Mobile/Smart Speaker Devices Owned Per BB HH (2010 - 2018)
  • Home Video Device Ownership (2010 - 2018)
  • Household Penetration of OTT Service Subscriptions (2016 - 2018)
  • Most-Commonly Used Connected In-Home Entertainment Platform (2015 - 2018)

Broadband Provider Share and Service Perception

  • Market Share of Broadband Service Providers (2016 - 2018)
  • Satisfaction with Broadband Service by Provider (Q3/18)
  • Net Promoter Score: Broadband Service Provider (Q3/18)
  • Satisfaction vs. Likely to Recommend Current Broadband Provider (Q3/18)
  • Net Promoter Score by Broadband Service Satisfaction (Q3/18)
  • Net Promoter Score by Intent to Change Current Broadband Service (Q3/18)
  • High Intention of Broadband Cord Cutting by Broadband Service Provider (Q3/18)
  • Availability of Multiple Broadband Service Providers (Q3/18)
  • Perception of Available Broadband Service Providers (Q3/18)

Broadband Bundling and ARPU

  • Adoption of Subscription Bundles (2012 - 2018)
  • U.S. Broadband Service Adoption & Service ARPU (2010 - 2018)
  • ARPU of Subscription Bundles (2012 - 2018)
  • Priority of Quality: Broadband vs. Pay-TV Service (Q3/18)

Consumer Perceptions of Broadband Service Speeds

  • Self-Reported Download Speed of Home Broadband Service (2015 - 2018)
  • Subscriber Attitudes by Broadband Speed: Service Quality and Choice (Q3/18)
  • Subscriber Attitudes by Broadband Speed: Service Performance (Q3/18)
  • Faster-Speed Internet Services by Provider (Q3/18)

Consumer Switching and Upgrading

  • Likelihood of Upgrading Broadband Service (Q3/18)
  • Current Broadband Service Speed by Intention to Upgrade Service (Q3/18)
  • Satisfaction with Broadband Service Provider by Wi-Fi Usage (Q3/18)
  • Number of OTT Service Subscriptions by Intention to Upgrade Broadband Service (Q3/18)
  • Changes to Broadband Service in Past 12 Months (2015 - 2018)
  • Reasons for Switching Broadband Service (Q3/18)
  • Perception of Broadband Provider Alternatives Among Low Satisfaction HHs that Do Not Switch (Q3/18)
  • Factors Influencing Selection of Broadband Service Provider (Q3/18)
  • Recent Changes to Broadband Service by Demographics (Q3/18)
  • Recent Changes to Broadband Service by Housing Factors (Q3/18)
  • High Intention to Make Changes to Broadband Services (2012 - 2018)
  • High Intentions of Making Changes to Broadband Service by Speed (Q3/18)

Consumer Interest in 1 Gbps Services

  • Likelihood of Upgrading Broadband Service to 1 Gbps (2016 - 2018)
  • Likelihood of Upgrading to 1 Gbps or Higher by Speed (Q3/18)
  • OTT Subscription by Likelihood of Upgrading to 1 Gbps or Higher Speed (Q3/18)
  • Likelihood of Upgrading to 1 Gbps or Higher Speed by Number of OTT Service Subscribed (Q3/18)
  • Watching TV Shows and Movies via the internet by Likelihood of Upgrading to 1 Gbps or Higher Speed (Q3/18)

Customer Retention

  • Impact of Incentives (Q3/18)
  • Impact of Incentives on Likelihood of Switching Broadband Provider (Q3/18)
  • Positive Impact of Incentive on Provider Switching by OTT Service Subscription (Q3/18)
  • Positive Impact of Free Online Video Services on Provider Switching by Various Service Subscription (Q3/18)

Appendix

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