Market Research Report
Consumption Habits in Short-Form and Social Video Content
|Published by||Parks Associates||Product code||817517|
|Published||Content info||70 Slides
Delivery time: 1-2 business days
|Consumption Habits in Short-Form and Social Video Content|
|Published: March 31, 2019||Content info: 70 Slides||
Average video viewing on computers and mobile devices has increased since 2010, but lower viewing volume compared to television may indicate shorter instances of video viewing. With platforms like YouTube, Facebook, and Snapchat emerging and capturing audiences in the mobile space, short-form video content presents a unique audience and monetization opportunity for content providers. This research identifies consumption habits for mobile, online, and social experiences and identifies key audience segments and services related to short-form video.
“Short-form and social video content are important elements of consumers' entertainment habits, especially among younger viewers. Short-form video (content of 10 minutes or less) has become a mainstay of news and information as many sources are turning to this format to provide users with short, digestible snippets that can be viewed anytime.” - Billy Nayden, Research Analyst, Parks Associates.