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Market Research Report

360 View: Consumer Trends & Disruption in Home Security

Published by Parks Associates Product code 824582
Published Content info 95 Slides
Delivery time: 1-2 business days
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360 View: Consumer Trends & Disruption in Home Security
Published: April 18, 2019 Content info: 95 Slides

Low-cost, self-installed security systems, ad hoc monitoring, and new financing models are just some of the competitive dynamics impacting the security industry. Innovations at the high end of the market are delivering access control, energy management, and smart home capabilities through security solutions, and the entrance of Google and Amazon and new channel competition from retailers are also significant events that must be tracked. This consumer research provides insights on what is driving the market and quantifies the trends, the competition, channels, and value-added services for the home security market.

About the author:

Dina Abdelrazik, Senior Analyst.

Dina leads Parks Associates residential security research and is a member of the connected home team. She has authored numerous reports covering topics such as home security market trends and competitive landscape, voice assistant technologies, smart home strategies, and technology solutions for seniors. She leads custom research projects on connected home topics and is a certified focus group moderator, with training from the Burke Institute.

Dina earned her MS in Marketing, with a concentration in Marketing Analytics, from the University of Texas at Dallas and a BA in Advertising from Southern Methodist University.

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