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Market Research Report

Adoption and Use of Connected Video Devices

Published by Parks Associates Product code 871380
Published Content info 55 Slides
Delivery time: 1-2 business days
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Adoption and Use of Connected Video Devices
Published: July 9, 2019 Content info: 55 Slides
Description

This study presents an overview of the current state of the streaming video device space including smart TV platforms, streaming media devices, smart set-top boxes, soundbars with Android TV, and gaming consoles. It examines the changing roles of these devices and how consumers are engaging with new functionality, such as voice control and live TV integration.

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Table of Contents

Table of Contents

Consumer Analytics: CE Devices & Mobility Track

Key Questions Answered

Survey Methodology

Defining Heads of Broadband Households

Definitions and Abbreviations

Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Adoption of Streaming Media Devices

  • Overall Internet-Connected In-Home Entertainment Device Ownership (2012-2019)
  • Average Numbers of Connected In-Home Entertainment Devices Owned Per BB HH (2014-2019)
  • Streaming Device Ownership (2011 - 2019)
  • Internet-Connected In-Home Entertainment Device Ownership (2012-2019)
  • Internet-Connected In-Home Entertainment Devices: Types Owned (Q1/19)
  • Demographic Distribution of Streaming Media Device Owners (Q1/19)

Market Share of Streaming Media Brands

  • Adoption of Streaming Media Player Brands (2017-2019)
  • Streaming Media Player: Brand Share by Installed Base (2015-2018)
  • Streaming Media Devices: Top Five Brands Purchased (2018-2019)

Streaming Media Device Usage Trends

  • Average Number of Hours Spent Weekly on Digital Media Activities (Q1/19)
  • Frequency of Accessing Online Content by Device (Q1/19)
  • Internet-Connected Device Used Most Often to Access Online Content (2018-2019)
  • Average Number of Hours Spent Weekly on Digital Media Activities by Most Used Connected CE Device (Q1/19)
  • Regularly Accessing Online Content by Device (2018-2019)
  • Most Used Streaming Media Player Type (Q1/19)
  • Usability Factors for Streaming Media Player (Q1/19)
  • Most Commonly Used Streaming Media Player Among Owners (2014-2019)
  • Frequency of Using Most Used Connected CE Device (Q1/19)
  • Brand of Streaming Media Player Most Often Used (Q1/19)
  • Most Likely Entertainment Activities to be Performed (Q1/19)
  • Methods Used to Control the TV Using Voice Commands (Q1/19)
  • Pay-TV Subscription By Connected CE Devices (Q1/19)
  • vMVPD Service Subscription by Connected CE Devices (Q1/19)

Consumer Buying Criteria

  • Importance of Device Capabilities During Purchase (Q1/19)
  • Important TV Purchase Considerations (Q1/19)
  • Aspect Comparison: Smart TV vs. Streaming Media Player (Q1/19)

Streaming Media Device Purchases & Intentions

  • Streaming Media Devices Purchased in the Last 12 Months (2017-2019)
  • Type of Purchase by Streaming Media Devices Purchased (Q1/19)
  • Purchase Channel of Steaming Media Devices (Q1/19)
  • Purchase Method of Streaming Media Devices (Q1/19)
  • Purchase Intention of Home Video Devices (2017-2019)
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