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Market Research Report

Consumer Privacy: My Smart Home, My Castle

Published by Parks Associates Product code 879034
Published Content info 60 Slides
Delivery time: 1-2 business days
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Consumer Privacy: My Smart Home, My Castle
Published: June 30, 2019 Content info: 60 Slides
Description

The value propositions of smart home products and services critically depend on consumer confidence that connected devices and their data will not compromise their privacy.

This study provides consumer data on current attitudes around data privacy, the value of data, privacy policy engagement, privacy controls, and preferences for how companies collect and manage their data.

Table of Contents

Table of Contents

Consumer Analytics: Smart Home Devices and Services Track

Key Questions Answered

Survey Methodology

Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Smart Home Device Ownership, Adoption, & Intention

  • Total Average Number of Connected Devices Per US Broadband Household (2015-2018)
  • Smart Home Device Ownership (2014-2018)
  • Average Smart Home Devices Owned Per Owning Households (2016-2018)
  • Smart Home Device Ownership Segments (Q4/18)
  • Demographic Breakdown of Smart Home Device Ownership Segments (Q4/18)
  • Total Average # of Smart Home Devices Owned by Annual Household Income (Q4/18)
  • Professional Monitoring Subscription by Segments (Q4/18)
  • Likelihood of Moving to a New Residence by Segments (Q4/18)
  • Overall Smart Home Device Purchase Intention (2016-2018)
  • Smart Home Devices: Purchase Inhibitors (Q4/18)

Current Adoption of Data Privacy/Security Products & Services

  • Adoption of Data Security Services (Q4/18)
  • Adoption of Data Security Services by Smart Home Device Segments (Q4/18)
  • Security and Privacy Service Provider by Smart Home Device Segments (Q4/18)

Consumer Experience and Concerns About Data Privacy/Security

  • Security/Privacy Related Problems Experienced (Q4/18)
  • Security/Privacy Related Problems Experienced by Smart Home Device Segments (Q4/18)
  • Consumer Concerns on Security/Privacy Issues (Q4/18)
  • Consumer Concerns on Security/Privacy Issues by Age Group (Q4/18)
  • Consumer Concern on Security/Privacy Issues by Smart Home Device Segments (Q4/18)
  • Security/Privacy Concern and Problems (Q4/18)
  • Security/Privacy Concerns and Problems by Smart Home Device Segments (Q4/18)
  • Overall Smart Home Device Purchase Intention by Security/Privacy Concerns and Problems (Q4/18)
  • Concerns of Unauthorized Access to Smart Home Products by Smart Home Device Segments (Q4/18)
  • Privacy Concerns for Family Members Being Impacted (Q4/18)
  • Privacy Concerns for Family Members Being Impacted Among Smart Home Device Segments (Q4/18)
  • Consumer Attitudes on Data Sharing (Q4/18)
  • Consumer Attitudes of Data Sharing by Smart Home Device Ownership (Q4/18)
  • Consumer Attitudes on Data Sharing by Age Group (Q4/18)
  • Consumer Attitudes on Data Sharing by Smart Home Device Segments (Q4/18)

Actions Taken to Prevent Data Privacy/Security Breaches

  • Actions Taken to Prevent Unauthorized Access to Devices (Q4/18)
  • Actions Taken to Prevent Unauthorized Access to Devices by Smart Home Device Segments (Q4/18)
  • Interest in Security/Privacy Services (Q4/18)
  • High Interest in Security/Privacy Services Among Smart Home Intenders (Q4/18)
  • Interest in Security/Privacy Services by Smart Home Device Segments (Q4/18)

Interest in Potential Data Security Solutions

  • Desired Methods to Acquire Security/Privacy Services by Smart Home Device Segments (Q4/18)
  • Desired Method to Acquire Security/Privacy Services by Age Group (Q4/18)
  • Method of Payment for Desired Security/Privacy Service by Smart Home Device Segments (Q4/18)
  • Solutions to Relieve Consumer Concerns (2016-2018)
  • Solutions to Relieve Consumer Concerns by Smart Home Device Segments (Q4/18)

Appendix

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