Market Research Report
Set-top Box Innovations and Trends
|Published by||Parks Associates||Product code||890219|
|Published||Content info||35 Pages
Delivery time: 1-2 business days
|Set-top Box Innovations and Trends|
|Published: May 31, 2020||Content info: 35 Pages||
The set-top box market is undergoing a profound transformation with the advent of new options for accessing pay-TV and premium-TV channels. Until a few years ago, most customers could receive these channels only from a local cable company or a satellite company. Now, many options exist for using video devices attached to TVs and video products (smart TVs) to access the same channels without a set-top box. Furthermore, these new methods for accessing traditional TV also offer an expanded choice of new channels streaming over the Internet, and with many carrying award-winning programs.
This report explains these changes and examines how set-top box makers and cable operators are adjusting by establishing new business relationships and adding features to the set-top box that may help retain customers.
"Set-top boxes are no longer the only portal to the world of premium video content, but we see a market continuing for the STB through innovation and creative partnerships with MSOs, streaming services, and content developers," said Kristen Hanich, Senior Analyst, Connected Home, Parks Associates.