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Market Research Report

TV Services: Trends and Competition in Pay TV

Published by Parks Associates Product code 904331
Published Content info 37 Pages
Delivery time: 1-2 business days
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TV Services: Trends and Competition in Pay TV
Published: December 23, 2020 Content info: 37 Pages

While widely adopted, pay TV is increasingly threatened by changing consumer habits and substitutes. From virtual MVPDs to new Android set-top boxes, the pay-TV industry continues to reshape itself to address current competition and consumer demands. This report examines competitive trends, alternatives to pay TV, and their impact on the television industry. It profiles the leading virtual MVPD services and their strategic approaches to the pay-TV market. The report includes five-year global pay-TV forecasts.

Table of Contents

Table of Contents

Bottom Line

  • Cord-Cutting among Consumers
  • Rising Cost of Content
  • Competition with vMVPDs and Others
    • Subscription Aggregators Pose a Larger Threat Than vMVPDs
    • Live OTA Broadcasts Are Staging a Comeback
  • Sports and Content Production in 2020
    • Impact on Sports Media Rights
    • New Content Production

Strategies Among Pay-TV Providers

  • A Focus on Valuable Subscribers
  • Horizontal and Vertical Integration
    • Comcast
    • AT&T
    • DISH
  • Set-Top Boxes and App-Based Pay-TV
    • Advanced Set-Top Box Systems
    • Android TV and X1 Licensing
    • Android TV's Challenger: Comcast's X1 Platform
    • App-Based TV and Support for Mobile Devices
  • OTT Service Bundling and Aggregation
    • Partnerships with vMVPDs and Others

Market Forecasts

Implications and Recommendations

  • Create Channel Bundles without Sports
  • Make Use of App-Based Delivery Models to Innovate on Features
    • Sports Features and Sports Content for Sports Fans
    • Watch Parties and Social Viewing
    • Support Customers on the Platforms They Use
  • Grow Alternative Revenue Models
    • Aggregation and Advertising in a New Format
    • Sports Betting and Sports Betting Content
  • Look to Alternative Content Sources and New Service Types

Ongoing Change and Market Shifts


List of Figures

  • Pay-TV Adoption by Type (2019-2020)
  • Pay-TV Services by Type
  • Seven Key Drivers for Cord-Cutting
  • Pay-TV vs. OTT Adoption in the US
  • Recent US Pay-TV Price Increases
  • Cost of Programming/Content Paid by Major Pay-TV Providers
  • Adoption of Online Pay-TV from Newcomers vs. Traditional Players; US only, Q3 2020
  • Adoption of Pay-TV Services Among US Broadband Households by Generation
  • Top US OTT Video Services
  • Share of Online Video Viewing Time Per Platform
  • Share of Time Spent Watching Content
  • Forecast of Pay-TV Adoption in North America: 2020 - 2024
  • Estimated vMVPD Share of the US Pay-TV Market: 2015-2024
  • Watcho User Interface
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