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Market Research Report

The Smart Home: A Room-by-Room Analysis

Published by Parks Associates Product code 913324
Published Content info 89 Slides
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The Smart Home: A Room-by-Room Analysis
Published: October 24, 2019 Content info: 89 Slides
Description

SYNOPSIS:

The average number of connected devices owned by US broadband households continues to climb. This research examines the growing ecosystem of connected products that are emerging in the different rooms throughout broadband households. It examines the preferred devices, use cases, and user interfaces that are unique to each room in the home, highlighting the smart home opportunities for growth inside the home.

ANALYST INSIGHT:

“Interoperability is essential to long-term success in the connected consumer market. Parks Associates research consistently shows interoperability between devices as consumers' top consideration when purchasing connected devices. To succeed in markets that are dominated by only a handful of consumer technology ecosystems, an API strategy that enables partnerships and expands capabilities and distribution channels is critical for success.” - Lindsay Gafford, Research Analyst, Parks Associates

Table of Contents

Table of Contents

Consumer Analytics: Smart Home Devices and Services Track

  • Key Questions Answered
  • Survey Methodology
  • Defining Heads of Broadband Households
  • Definitions and Abbreviations
  • Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Room-by-Room at a Glance - Top Five Connected Devices by Room
  • Room-by-Room at a Glance - Smart Home Device Room Penetration
  • Key Findings and Market Impact

Smart Home Device Ownership

  • Smart Home Device Ownership (2014 - 2019)
  • Smart Home Device Adoption - Top 10 (Q2/19)
  • Smart Home Device Adoption, Cont'd (Q2/19)
  • Smart Appliance Adoption (Q2/19)
  • Health & Fitness Device Adoption (Q2/19)
  • Maternal & Baby Connected Device Adoption (Q2/19)

A Room-by-Room Analysis - Research Methodology

  • Room-by-Room - Research Methodology
  • Hallway or Entrance
  • Smart Home Device Landscape - Hallway or Entrance
  • Smart Home Brand Landscape - Hallway or Entrance
  • Smart Home Use Cases - Hallway or Entrance
  • Smart Home Device Placement by Room - Hallway or Entrance (Q2/19)
  • Smart Home Device Placement Intention by Room - Hallway or Entrance (Q2/19)
  • Living or Family Room
  • Smart Home Device Landscape - Living or Family Room
  • Smart Home Brand Landscape - Living or Family Room
  • Smart Home Use Cases - Living or Family Room
  • Smart Home Device Placement by Room - Living or Family Room (Q2/19)
  • Smart Home Device Placement Intention by Room - Living or Family Room (Q2/19)
  • Kitchen
  • Smart Home Device Landscape - Kitchen
  • Smart Home Brand Landscape - Kitchen
  • Smart Home Use Cases - Kitchen
  • Smart Home Device Placement by Room - Kitchen (Q2/19)
  • Smart Home Device Placement Intention by Room - Kitchen (Q2/19)
  • Utility or Laundry Room
  • Smart Home Device Landscape - Utility or Laundry Room
  • Smart Home Brand Landscape - Utility or Laundry Room
  • Smart Home Use Cases - Utility or Laundry Room
  • Smart Home Device Placement by Room - Utility or Laundry Room (Q2/19)
  • Smart Home Device Placement Intention by Room - Utility or Laundry Room (Q2/19)
  • Master Bedroom
  • Smart Home Device Landscape - Master Bedroom
  • Smart Home Brand Landscape - Master Bedroom
  • Smart Home Use Cases - Master Bedroom
  • Smart Home Device Placement by Rooms - Master Bedroom (Q2/19)
  • Smart Home Device Placement Intention by Room - Master Bedroom (Q2/19)
  • Bathroom
  • Smart Home Device Landscape - Bathroom
  • Smart Home Brand Landscape - Bathroom
  • Smart Home Use Cases - Bathroom
  • Smart Home Device Placement by Room - Bathroom (Q2/19)
  • Smart Home Device Placement Intention by Room - Bathroom (Q2/19)
  • Other Bedrooms
  • Smart Home Device Landscape - Other Bedrooms
  • Smart Home Brand Landscape - Other Bedrooms
  • Smart Home Use Cases - Other Bedrooms
  • Smart Home Device Placement by Rooms - Other Bedrooms (Q2/19)
  • Smart Home Device Placement Intention by Room - Other Bedrooms (Q2/19)
  • Patio or Outdoors
  • Smart Home Device Landscape - Patio or Outdoors
  • Smart Home Brand Landscape - Patio or Outdoors
  • Smart Home Use Cases - Patio or Outdoors
  • Smart Home Device Placement by Room - Patio or Outdoors (Q2/19)
  • Smart Home Device Placement Intention by Room - Patio or Outdoors (Q2/19)
  • Whole Home
  • Smart Home Device Landscape - Whole Home
  • Smart Home Brand Landscape - Whole Home
  • Smart Home Use Cases - Whole Home
  • Appealing Actions for Wake-up Routine (Q2/19)
  • Appealing Actions for Away Routine (Q2/19)
  • Appealing Actions for Bedtime Routine (Q2/19)

Smart Device Preferred Control Method

  • Preferred Control Method for Smart Home Devices (Q2/19)
  • Preferred Control Method by Ownership Segment (Q2/19)
  • Preferred Control Method by Age Group (Q2/19)
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