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Market Research Report

Winning Opportunities in the Smart Home

Published by Parks Associates Product code 913326
Published Content info 59 Slides
Delivery time: 1-2 business days
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Winning Opportunities in the Smart Home
Published: November 20, 2019 Content info: 59 Slides
Description

SYNOPSIS:

As the breadth of connected products continues to expand, the opportunities to integrate these devices and create new use cases is clear. Smart products are entering the bedroom, bathroom, and kitchen, yet these devices are disconnected from the rest of the home. This research evaluates the ever-expanding use cases in the smart home, examining priorities for different adjacencies, along with the preferred means of acquiring these devices.

ANALYST INSIGHT:

“Market players are now looking beyond established smart home devices like smart thermostats and networked cameras, seeking new and emerging products to add to their smart home offerings. Products like smart water leak detectors, smart pet feeders, and smart air purifiers are slowly gaining familiarity and represent the next wave of connected devices for device-owning households. The value as an incumbent or ‘first-mover' for these products will help drive additional revenues for these companies in the next five years.” - Chris O'Dell, Research Analyst, Parks Associates.

Table of Contents

Table of Contents

Consumer Analytics: Smart Home Devices and Services Track

  • Key Questions Answered
  • Survey Methodology
  • Defining Heads of Broadband Households
  • Definitions and Abbreviations
  • Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Winning Opportunities in the Smart Home
  • Key Findings and Market Impact

Device Ownership and Recent Purchases

  • Smart Home Device Ownership (2014 - 2019)
  • Smart Smoke/CO Detector Device Purchases (2015 - 2019)
  • Smart Water Loss and Damage Prevention Device Purchases (2014 - 2019)
  • Income Distribution of Smart Water Loss and Damage Prevention Device Purchasers (Q2/19)
  • Smart Climate Control Device Purchases (2014 - 2019)
  • Smart Thermostat Ownership (Q2/19)
  • Smart Outdoor Device Purchases (Q2/19)
  • Smart Pet Device Purchases (Q2/19)
  • Presence of Children at Home Distribution of Smart Pet Device Purchasers (Q2/19)

Purchase Drivers

  • Importance of Benefits Driving Purchase of Smart Smoke & Fire Prevention Devices (Q2/19)
  • Importance of Benefits Driving Purchase of Smart Water Loss & Damage Prevention Devices (Q2/19)
  • Importance of Benefits Driving Purchase of Smart Outdoor Devices (Q2/19)
  • Importance of Benefits Driving Purchase of Smart Climate Control Devices (Q2/19)
  • Importance of Benefits Driving Purchase of Smart Pet Devices (Q2/19)

Means of Device Acquisition

  • Smart Smoke & Fire Prevention Devices: Means of Acquisition (Q3/19)
  • Smart Water Loss & Damage Prevention Devices: Means of Acquisition (Q3/19)
  • Smart Climate Control Devices: Means of Acquisition (Q3/19)
  • Smart Outdoor Devices: Means of Acquisition (Q3/19)
  • Smart Pet Devices: Means of Acquisition (Q3/19)

Purchase Prompts

  • Reasons for Purchasing Smart Smoke & Fire Prevention Devices (Q2/19)
  • Reasons for Purchasing Specific Smart Home Devices (Q2/19)
  • Actions Taken Before Purchasing Smart Home Devices (Q2/19)
  • Purchase Timeline for Smart Home Devices (Q2/19)

Purchase Intentions and Preferences

  • Smart Safety & Security Devices Purchase Intention (Q2/19)
  • Smart Energy & Misc. Devices Purchase Intention (Q1/19)
  • Smart Safety & Security Devices: Channel Purchase Location (Q2/19)
  • Smart Energy & Misc. Devices: Channel Purchase Location (Q2/19)

Ownership Inhibitors

  • Smart Home Devices: Purchase Inhibitors (Q2/19)

Appeal of Home Automation Routines

  • Appeal of Method to Initiate Smart Home Routines
  • Appealing Actions for Bedtime Routine (Q2/19)
  • Appealing Actions for Away Routine (Q2/19)
  • Appealing Actions for Wake-up Routine (Q2/19)
  • Appealing Actions for Entertainment Routine (Q2/19)
  • Appealing Actions for Dinner Time Routine (Q2/19)

Appendix

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