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Market Research Report

Today's Broadcast TV

Published by Parks Associates Product code 913330
Published Content info 58 Slides
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Today's Broadcast TV
Published: March 20, 2020 Content info: 58 Slides
Description

With the increasing number of on-demand options available for consumers today, broadcast TV is facing more pressure than ever before. Yet new trends suggest that live TV is making a comeback, both online and over the air. This study examines the demand for broadcast TV, including on pay TV, over-the-air, and online. It profiles consumers of live content and ownership of TVs and antennae among live TV viewers. By quantifying the change in live viewership over time, this study shows the shift in live content to online platforms and the role that live TV plays in the lives of connected consumers.

“Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers' goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy.” - Seth D. Yockey, Research Analyst, Parks Associates.

Table of Contents

Table of Contents

Consumer Analytics: Entertainment Services

  • Key Questions Answered
  • Survey Methodology
  • Defining Heads of Broadband Households
  • Definitions and Abbreviations
  • Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Broadcast TV Viewers, Preferences, and Habits

  • Broadcast TV Among Those Without Pay-TV Subscription (Q3/19)
  • Broadcast TV Content Viewing by Age Group (Q3/19)
  • Preferred Types Of Channels/Programs (Q3/19)
  • Preferred Broadcast TV Content (Q3/19)
  • Most Preferred Broadcast TV Content by Age (Q3/19)
  • Most Preferred Broadcast TV Content by Gender (Q3/19)
  • Total Average Video Consumption Time for Broadcast Content by Method of Viewing (Q3/19)

Method of Viewing Broadcast TV

  • Method of Viewing Broadcast TV (Q3/19)
  • Methods Used for Watching Broadcast TV by Age (Q3/19)
  • Methods Used for Watching Broadcast TV by Income (Q3/19)
  • Number of Methods Used for Watching Broadcast TV by Method of Viewing (Q3/19)
  • Comorbidity of Methods Used for Watching Broadcast TV (Q3/19)
  • Time of Acquiring Broadcast TV by Viewing Method (Q3/19)
  • Preferred Type of Channels/Programs by Method (Q3/19)
  • Most Preferred Broadcast TV Content by Viewing Method (Q3/19)
  • Total Average Video Consumption Time for Video Content by Method of Viewing (Q3/19)
  • Average Viewership of Channels From Mentioned Sources (Q3/19)
  • Average Viewership of Channels From Mentioned Sources by Method of Viewing (Q3/19)

Impact and Drivers of Antenna Adoption

  • Sources of TV Content (Q3/19)
  • Total Average Video Consumption by Platforms & Antenna Use (Q3/19)
  • Pay-TV vs. Antenna Usage on the TV (Q3/19)
  • Penetration of Various Products and Services (2016 - 2019)
  • Antenna - Only TV Service (2013 - 2019)
  • TV Antenna Usage by Video Service Subscription (Q3/19)
  • Video Service Penetration by TV Antenna Use (Q3/19)
  • TV Viewing Share among Antenna Users (Q3/19)
  • Pay TV, Antenna, and Online Usage on the TV (Q3/19)
  • Adding an Antenna and Views on Pay TV (Q3/19)

Attitudes Towards Broadcast TV

  • Attitudes Towards Broadcast TV (Q3/19)
  • Satisfaction with Broadcast TV (Q3/19)
  • Satisfaction with Amount of Commercials by Age (Q3/19)
  • Satisfaction with Broadcast TV by Children in the Home (Q3/19)
  • High Satisfaction with Broadcast TV by Viewing Method (Q3/19)

Platforms Used for Broadcast TV Viewing

  • Use of Online Service to Watch Broadcast TV by SMP Used (Q3/19)
  • Use of Mobile App to Watch Broadcast TV Content by Smartphone Used (Q3/19)
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