Market Research Report
Ad-Supported OTT: Viewers and Use
|Published by||Parks Associates||Product code||913331|
|Published||Content info||63 Slides
Delivery time: 1-2 business days
|Ad-Supported OTT: Viewers and Use|
|Published: October 24, 2019||Content info: 63 Slides||
AVOD and other ad-supported OTT video services have become an increasingly important part of consumer viewing and content distribution strategies. These offerings provide users with a free option for content and industry players with a business model that goes beyond the limitations of subscription services. This study examines discovery, uptake, and use of leading ad-supported OTT video services and examines characteristics and motivations for consumers that use them.
“Despite these potential impediments to growth, ad-based OTT services are here to stay. As the purse strings of OTT consumers tighten, there is tremendous opportunity for free ad-based services to thrive.” - Steve Nason, Senior Analyst, Parks Associates.