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Market Research Report

Global Markets - The Lifecycle of OTT Services

Published by Parks Associates Product code 916922
Published Content info 29 Pages
Delivery time: 1-2 business days
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Global Markets - The Lifecycle of OTT Services
Published: November 20, 2019 Content info: 29 Pages

This report examines the market lifecycle for the global OTT video services industry. It assesses the current state of OTT video service competition and service adoption for the US, each global region, and major national markets around the world. Key themes include the evolution of OTT video services and business models, growth in competition, and the stages that markets are going through. The report includes a five-year forecast of OTT video subscriptions and revenues.


Table of Contents

Table of Contents

The OTT Video Market Lifecycle

  • Market lifecycles commonly have four stages
  • Introduction / Market Development Phase
  • Application in the US and European Markets
  • Growth Phase (Early)
  • Growth Phase (Middle/Late)
  • United States OTT Video Services Breakout, 2013-2019
  • Overall OTT Service Subscriptions (2016 - 2019)
  • United States Streaming Media Player Forecast, 2013-2019
  • Maturity Phase

The Lifecycle in Global Markets

  • North America's OTT market has set the pace for global growth
  • Number of Online Subscription Services: UK vs. Canada vs. US (2018)
  • Global OTT Markets
  • European Markets
  • Latin America and Africa
  • Asia-Pacific OTT Markets
  • OTT Worldwide Markets

OTT Video Service Market Forecasts

  • Global Forecast: Total OTT Video Subscriptions (2018 - 2024)
  • Global Forecast: OTT Video Service Revenues (2018 - 2024)
  • US Forecast: OTT Households, Subscriptions, and Revenues (2018 - 2024)
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