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Market Research Report
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930588

Residential Security: Consumer Insights 2020

Published: | Parks Associates | 64 Slides | Delivery time: 1-2 business days

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Residential Security: Consumer Insights 2020
Published: March 31, 2020
Parks Associates
Content info: 64 Slides
Delivery time: 1-2 business days
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  • Description
  • Table of Contents
Description

SYNOPSIS:

This flagship study presents the consumer perspective on the residential security market. This research quantifies major trends in the market including analysis of competition, self-installation, the adoption of interactive services and home controls, and the impact of standalone smart products. The study includes trending data from over a decade of Parks Associates' consumer surveys on residential security systems and services.

ANALYST INSIGHT:

“The entrance of tech giants and MSOs raises awareness of security solutions, new business models are emerging in result of changing consumer preferences, and technology advancements such as video analytics, audio analytics and voice control improve the user experience. As a result, the security industry is finally able to reap the benefits in increased security system adoption.” - Dina Abdelrazik, Senior Analyst, Parks Associates.

Table of Contents

Table of Contents

Security System Landscape

  • Home Security System Ownership (2014 - 2019)
  • Home Security System Ownership: Professional vs. Self-Monitored Services (Q4/19)
  • Demographic Breakdown of Security System Owners (Q4/19)
  • Housing Profile of Security System Owners (Q4/19)
  • Age of Home Security System (2015 - 2019)
  • Upfront Fees for Home Security Systems (2014 - 2019)
  • Security System Purchase Channel (Q4/19)
  • Appealing Security System Features (Q4/19)
  • Features of Upgraded Security Panel (Q4/19)

Professional Monitoring Services and Self-Monitoring

  • Professional Monitoring Service Subscription (2014 - 2019)
  • Length of Continuous Subscription to Professional Monitoring Service (2014 - 2019)
  • Professional Monitoring Service Provider Switching (2014 - 2019)
  • Current vs. Previous Professional Monitoring Provider (Q4/19)
  • Reason of Switching Professional Monitoring Providers (Q4/19)
  • Cancellation of Professional Monitoring Service (2017-2019)
  • Reason for Cancelling Professional Monitoring Service (Q4/19)
  • Reason for Switching to Professional Monitoring from Self-Monitoring (Q4/19)
  • Triggers for Subscription of Professional Monitoring Service (Q4/19)
  • Frequency of Using Security System by Type of Monitoring (Q4/19)
  • Satisfaction with Home Security System by Type of Monitoring (Q4/19)
  • Paying for Self-Monitored Security Service (2014 - 2019)

Installation / DIY

  • Installation Method for Home Security System by Age of System (Q4/19)
  • Installation Method for Recently Acquired Systems (2014 - 2019)
  • Satisfaction with Home Security System by Installation Method (Q4/19)
  • Return Rate of DIY Security Systems (Q4/19)
  • Reason for Return of DIY Security System (Q4/19)
  • Security System Purchase Process Length by Installation Methods (Q4/19)

Purchase Intention

  • Security-Related Purchase Intenders (Q4/19)
  • Security System Purchase Preference (Q4/19)
  • Security System Monitoring and Installation Preference (Q4/19)
  • Interest in Security System Features (Q4/19)

Smart Home and Add-on Devices

  • Smart Home Device Ownership (2014 - 2019)
  • Overall Smart Home Device Ownership by Segments (2017-2019)
  • Smart Home Safety & Security Device Ownership by Segments (Q4/19)
  • Smart Home Energy Device Ownership by Segments (Q4/19)
  • Smart Appliance Ownership by Segments (Q4/19)
  • Additional Devices Added After Initial Installation (Q4/19)
  • Products Added After Security System Installation (Q4/19)
  • Installation Method of Additional Devices (Q4/19)