Market Research Report
Breaking Smart Home Barriers: Why Consumers Don't Buy
|Published by||Parks Associates||Product code||933283|
|Published||Content info||30 Pages
Delivery time: 1-2 business days
|Breaking Smart Home Barriers: Why Consumers Don't Buy|
|Published: April 7, 2021||Content info: 30 Pages||
Despite the proliferation of smart home devices and services, as well as escalating promotion, adoption of smart home products has remained flat in most product categories. Manufacturers and service providers are eager to understand what they must do to make significant gains in sales and revenue. This in-depth research on market barriers mines consumer fears and presents strategies for addressing or alleviating their concerns in order to expand into the mass market. This report analyzes factors that contribute to winning companies' success and projects how current trends may shape future adoption.
"Convincing consumers of the value of smart home devices and the benefits that come from owning these devices remains the most important messages necessary to increase adoption," said Avni Mithal , Research Intern, Parks Associates.