Market Research Report
Security Consumer Segments and Journeys
|Security Consumer Segments and Journeys|
Published: January 31, 2021
Content info: 64 Slides
Delivery time: 1-2 business days
Security solution providers must understand their customers and potential customers to develop appealing products and services and effective marketing messages. This research identifies security consumer segments and their personas based on consumer demographics and psychographics as well as purchase process journeys for security systems and devices.
"Security faces a mixed bag environment resulting from COVID-19. Security consumers are adding ever more smart devices to their systems. However, some householders avoid installation and repair technicians entering their homes, cramping growth for traditional security systems but heightening willingness to acquire self-install security systems. Also countering downward pressure for traditional security system are strong new start home sales with a higher than average adoption of security." - Tricia Parks , CEO, Parks Associates.