PUBLISHER: Parks Associates | PRODUCT CODE: 1308625
PUBLISHER: Parks Associates | PRODUCT CODE: 1308625
COVID-19: Impact on Consumer Behavior and Spending - March
SYNOPSIS:
The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.
ANALYST INSIGHT:
"Over half of households with children under the age of 18 now have their children at home instead of at school, and over one-third of US broadband households now have at least one household member working remotely. Never before have US consumers relied so heavily upon household technology and upon their home broadband connections in order to go about their daily lives." - Kristen Hanich, Senior Analyst, Parks Associates.
Table of Contents
Quantified Consumer: COVID-19 Market Impact Studies
Executive Summary
Industry Insight
- Key Findings and Market Impact
Consumer Responses to COVID-19
- Impact of COVID-19 on Consumer Behaviors (Q1/20)
- US Broadband Households in Self-quarantine by Economic Region
- Impact on Consumer Behaviors by Generation (Q1/20)
- Relationship with COVID-19 Patients (Q1/20)
- Likelihood of Moving (2015 - 2020)
- Consumer Concerns Due to COVID-19 (Q1/20)
- Changing Consumer Attitudes Due to COVID-19 by Impacted Consumers (Q1/20)
- Changing Consumer Attitudes Due to COVID-19 by Age Group (Q1/20)
- Trends on Agreement with Consumer Attitudinal Statements (2019 - 2020)
Impact to Market Fundamentals & Product Purchases
- Impact of COVID-19 on Employment Status (Q1/20)
- Unemployment Rate by Household Income (Q1/20)
- Loss of Employment by Household Member due to COVID-19 Pandemic
- Intention to Purchase At Least One Consumer Electronics Device
- Future Purchase Intention - Most Desired CE Devices (2015 - 2020)
- Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)
Impact to Service Subscriptions & Usage
- Impact of COVID-19 on Service Usage (Q1/20)
- Pay-TV and OTT Service Subscriptions (2012 - 2020)
- Professional Monitoring Service Subscription (2014 - 2020)
- Service Provider Net Promoter Score (2018 - 2020)
Impact to Streaming Video Services
- OTT Service Use by Business Model (2018 - 2020)
- New OTT Service Subscribers (Q1/20)
- OTT Service Trials (2017 - 2020)
- Net Promoter Score of OTT Service (2019 - 2020)
