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Market Research Report

Pet Supplies in the U.S. - 10th Edition

Published by Packaged Facts Product code 107913
Published Content info 212 Pages
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Pet Supplies in the U.S. - 10th Edition
Published: September 23, 2015 Content info: 212 Pages
Description

The U.S. market for pet supplies and pet care products has grown each of the last five years, but growth has not been smooth. Post recession consumers remain cost conscious and concerned about pet product prices, even as they generally continue to increase their annual spending on pet products including higher-ticket fare. Consumers are looking to private labels to reduce costs, but are still enthusiastic about new premium products. These apparently conflicting trends have contributed to the pet supply market's wobbly momentum. Fortunately, current trends hint that the market is stabilizing into a pattern of steady, moderate growth.

Packaged Facts' 10th edition of Pet Supplies in the U.S. compiles extensive and proprietary survey data on pet product trends, consumers, and pets, and carefully examines key factors influencing market growth. All pet types are considered, including cats and dogs as well as birds, small animals, fish, and reptiles. The report covers all major nonfood pet product categories including cat litter, rawhide/natural chews, other dog/cat supplies, and non-dog/cat supplies. Within these categories, major segments examined include cat litter, flea and tick care, toys, bedding, grooming, clean-up, and many others. The report sets 2014 as its base year, with historic market data provided for 2010 through 2014 and projected market valuations for 2015 through 2019. Market values are broken out by animal type, retail channel, and product category, as well as for mass-market and specialty channels including the natural supermarket channel and the specialty/gourmet supermarket channel.

Key drivers and trends reviewed include the still-building economy with an analysis of pet owners' current and anticipated future financial situations and preferences, the ongoing premiumization trend, the drive toward more natural pet products, which is now gaining momentum even outside of pet food categories, and pet ownership and population trends. The report also reviews marketer trends including detailed mass-market share breakouts, mergers and acquisitions, and category leaders. Advertising and new product trends are considered, along with retail channel and consumer trends including pet owner demographics, purchasing statistics by product type, and consumer attitudes about pet products and ownership based on Packaged Facts' own pet owner surveys.

Table of Contents
Product Code: LA5192759

Table of Contents

Chapter 1: Executive Summary

  • Scope of Report
  • Exclusions
  • Four IRI-Tracked Product Categories
  • Report Methodology
  • Market Trends
  • Sales to Reach $16.8 Billion in 2019
  • Figure 1-1: U.S. Retail Sales of Pet Supplies, 2010, 2014, and 2019($ Millions)
  • Market Share by Animal Type
  • Figure 1-2: Share of U.S. Retail Sales of Pet Supplies by Animal Type,2014 (percent)
  • Cat Litter Is Top Segment
  • Table 1-1: U.S. Retail Sales and Shares of Dog and Cat Supplies:By Segment, 2014 (in millions of dollars)
  • Market Share by Retail Channel
  • IRI Tracked Sales Reach $4.99 Billion
  • Figure 1-3: Share of IRI-Tracked Sales of Pet Supplies by Category for the 12 Months Ending in June 2014 and June 2015 ($ in millions)
  • Pet Market Drivers and Trends
  • Competitive Trends
  • Marketer Overview
  • Nestlé Purina Remains Top Dog in Pet Supplies Overall
  • Figure 1-4: Marketer Shares of Pet Supplies Sales in IRI-Tracked Outlets, 2015 (percent)
  • Private-Label Gains and Losses
  • Premiumization
  • Innovation by Entrepreneurship-And Crossover
  • Channel Expansion and Exclusivity
  • Marketing and Product Trends
  • Advertising Trends
  • Social Media
  • Cause Marketing
  • From Pet Parents to Pethood
  • New Product Categories and Trends
  • Pet Supplies in the U.S. Table of Contents
  • September 2015 © Packaged Facts ii
  • Retail Trends
  • Ever Widening Range of Retail Venues
  • Illustration 1-1: Pet Products Sections in Dollar Tree (left) and CVS Pharmacy (right).
  • Petco Goes Boutique
  • New Retailer Services
  • Retail Channel Trends
  • Internet Is a Main Retail Channel for 10% of Pet Product Buying Households
  • Top Websites for Pet Product Sales
  • Table 1-2: Leading Websites for Pet Product Purchases Within the Last Three Months: By Product Type, 2015 (percent of online buyers in pet product category)
  • 1800PetMeds Leads in Online Sales of Rx
  • Figure 1-5: Leading Websites for Pet Product Purchases Within the Last Three Months: Other Pet Supplies, 2015 (percent of online buyers of other pet supplies)
  • Consumer Trends
  • 55% of U.S. Households Own Pets
  • Topline Purchasing Rates for Key Dog and Cat Supply Categories
  • Annual Purchasing Rates for Other Pet Supply Classifications
  • Table 1-3: Annual Purchasing Rates for Selected Dog or Cat Supply Product Types, 2015 (percent and number of U.S. dog- or cat-owning households)
  • Consumer Focus: Flea and Tick Products
  • Consumer Focus: Heartworm Treatment and Prevention
  • Consumer Focus: Dog and Cat Supplements
  • Consumer Focus: Cat Litter
  • Consumer Focus: Toys, Collars, Grooming, and Other Pet Supplies

Chapter 2: The Market

  • Introduction
  • Market Definition
  • Exclusions
  • Four IRI-Tracked Product Categories
  • Trade Associations and Shows
  • Regulatory Agencies and Trends
  • Report Methodology
  • Market Composition and Size
  • Wobbly Momentum in Total Retail Sales
  • Table 2-1: U.S. Retail Sales of Pet Supplies, 2010-2014 (in millions of dollars)
  • Market Share by Animal Type
  • Figure 2-1: Share of U.S. Retail Sales of Pet Supplies by Animal Type, 2014 (percent)
  • Table 2-2: U.S. Retail Dollars Sales of Pet Supplies by Animal Type, 2014 ($ in millions)
  • Cat Litter Is Top Segment
  • Table 2-3: U.S. Retail Sales and Shares of Dog and Cat Supplies: By Segment, 2014 (in millions of dollars)
  • Market Share by Retail Channel
  • Table 2-4: Share of U.S. Retail Sales of Pet Supplies by Retail Channel, 2014 (percent)
  • Figure 2-2: U.S. Retail Dollar Sales of Pet Supplies by Retail Channel, 2014 ($ in millions)
  • IRI Tracked Sales Reach $4.99 Billion
  • Figure 2-3: IRI-Tracked Dollar Sales of Pet Supplies by Category for the 12 Months Ending in June 2014 and June 2015 ($ in millions)
  • Figure 2-4: Share of IRI-Tracked Sales of Pet Supplies by Category for the 12 Months Ending in June 2014 and June 2015 (percent)
  • Table 2-5: IRI-Tracked Sales of Pet Supplies by Category for the 12 Months Ending in June 2015 vs. June 2014 ($ and units in millions)
  • Cat Litter: Lightweight Litter Leap Drives Sales
  • Figure 2-5: IRI-Tracked Sales of Cat Litter for the 12 Months Ending in June 2014 and June 2015 ($ and units in millions)
  • Figure 2-6: Share of IRI-Tracked Sales of Cat Litter by Product Type for the 12 Months Ending in June 2014 and June 2015: Conventional, Lightweight, Natural (percent)
  • Rawhide/Natural Chews Edge Up
  • Figure 2-7: IRI-Tracked Sales of Rawhide/Natural Chews for the 12
  • Months Ending in June 2014 and June 2015 ($ and units in millions)
  • Other Dog/Cat Supplies
  • Figure 2-8: IRI-Tracked Sales of Other Dog/Cat Supplies for the 12 Months
  • Ending in June 2014 and June 2015 ($ and units in millions)
  • Non-Dog/Cat Supplies
  • Figure 2-9: IRI-Tracked Sales of Non-Dog/Cat Supplies Sales for the 12 Months Ending in June 2014 and June 2015 ($ and units in millions)
  • Natural Supermarket Channel Pet Product Performance
  • Table 2-6: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2013 vs. 2014 (in millions of dollars)
  • Pet Product Performance in the Specialty/Gourmet Supermarket Channel
  • Table 2-7: Retail Dollar Sales of Pet Products in Specialty/Gourmet Supermarket Channel by Category, 2013 vs. 2014 ($ Millions)
  • Pet Market Drivers and Macrotrends
  • Market in Perspective
  • Table 2-8: Retail Dollar Sales and Percentage Share of U.S. Pet Market by Category, 2013 vs. 2014 ($ in billions)
  • Figure 2-10: Market Share of U.S. Pet Market by Category, 2010-2014 (percent)
  • Economy Still a Factor in Pet Spending
  • Table 2-9: Pet Owners: Overview by Change in Financial Situation
  • Compared with 12 Months Ago, 2011-2014 (U.S. pet-owning households)
  • Table 2-10: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2011-2014 (U.S. pet-owning households)
  • Table 2-11: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2010-2015 (percent)
  • Figure 2-11: Level of Agreement with Statement: “I am spending more on pet products than I used to,” 2015 (percent)
  • Savings Still Important
  • Table 2-12: Level of Agreement with Statement: “Many pet products are becoming too expensive,” 2011-2015 (percent)
  • Figure 2-12: Level of Agreement with Statement: “I look out for lower prices, special offers, and sales on pet products,” 2015 (percent)
  • Premiumization and Natural
  • Pet Ownership and Population Trends
  • Baby Boomers a Key to Market Growth
  • Projected Market Growth
  • Sales to Near $17 Billion in 2019
  • Figure 2-13: Projected U.S. Retail Sales of Pet Supplies, 2014-2019 ($ in millions)
  • Figure 2-14: Projected Growth Rate of U.S. Retail Sales of Pet Supplies, 2014-2019 (percent)

Chapter 3: The Marketers

  • Competitive Overview
  • Marketers: Number and Types
  • Pet Supply Market Leaders
  • Central Garden & Pet
  • Table 3-1: Central Garden & Pet Brands
  • Hartz Mountain (Unicharm/Sumitomo)
  • Table 3-2: Hartz Pet Product Lines
  • Rolf C. Hagen
  • Table 3-3: Rolf C. Hagen Brands and Products
  • Petmate (Doskocil Manufacturing Co., Inc.)
  • Table 3-4: Petmate Brands and Products
  • Perrigo (Sergeant's Pet Care Products, Velcera)
  • Table 3-5: Perrigo Brands and Products
  • Spectrum Brands (United Pet Group)
  • Table 3-6: Spectrum Brands' Pet Lines and Pet Products
  • Second-Tier Pet Marketers
  • Marketer Acquisitions and Mergers in the Second-Tier and Beyond
  • Category Leaders
  • Cat Litter
  • Crates, Carriers, and Pet Shelters
  • Potty, Clean-Up, and Odor-Control Products
  • Collars and Leads
  • Dog Chews
  • Flea/Tick-Control Products
  • Grooming Products
  • Toys
  • Non-Dog/Cat Supplies
  • Key Trends
  • Private-Label Gains and Losses
  • Figure 3-1: Private-Label Share of IRI-Tracked Sales of Pet Supplies by Category, Years Ending June 2014 and June 2015 (percent)
  • Premiumization Trends
  • Innovation by Entrepreneurship-And Crossover
  • Channel Expansion and Exclusivity
  • Marketer and Brand Shares
  • Methodology
  • Nestlé Purina Remains Top Dog in Pet Supplies Overall
  • Figure 3-2: Marketer Shares of Pet Supplies Sales in IRI-Tracked Outlets, 2015 (percent)
  • Lightweight Now Heavyweight in Litter Category
  • Figure 3-3: Marketer Shares of Cat Litter Sales in IRI-Tracked Outlets, 2014 vs. 2015 (percent)
  • Table 3-7: IRI-Tracked Sales of Cat Litter by Marketer and Brand, 2014 vs. 2015 (millions of dollars and percent)
  • 8 in 1 (Spectrum Brands) Leads in Rawhide/Natural Chews
  • Figure 3-4: Marketer Shares of Rawhide/Natural Chews Sales in IRITracked Outlets, 2014 vs. 2015 (percent)
  • Table 3-8: IRI-Tracked Sales of Rawhide/Natural Chews by Marketer and Brand, 2014 vs. 2015 (millions of dollars and percent)
  • Hartz Mountain Strengthens Its Dog and Cat Products Position
  • Figure 3-5: Marketer Shares of Other Dog/Cat Supplies Sales in IRITracked Outlets, 2014 vs. 2015 (percent)
  • Table 3-9: IRI-Tracked Sales of Other Dog/Cat Supplies by Marketer and Brand, 2014 vs. 2015 (millions of dollars and percent)
  • Spectrum Holds First, Central Garden Edges Out Healthy Pet for Second Place in Non-Dog and Cat Category
  • Figure 3-6: Marketer Shares of Non-Dog/Cat Supplies Sales in IRITracked Outlets, 2014 vs. 2015 (percent)
  • Table 3-10: IRI-Tracked Sales of Non-Dog and Cat Products by Marketer and Brand, 2014 vs. 2015 (millions of dollars and percent)

Chapter 4: Marketing and New Product Trends

  • Advertising Trends
  • Figure 4-1: PetSmart Advertising Budget, 2009-2014
  • Vendor Allowances: Cheaper than Full-Blown Ad Campaign, Still Effective
  • Social Media
  • Illustration 4-1: Petco's Facebook Page, with Clip from Current Ad Campaign, and “Shop Now” Button on Timeline Cover Page
  • Advertising Trends and Categories
  • On Deck: Pet Ownership?
  • Cause Marketing
  • Illustration 4-2: Blue Buffalo Pet Cancer Awareness Campaign, in Partnership with Petco
  • Illustration 4-3: PetHub Kiss Me I'm Rescued Campaign Facebook Cover Page
  • Table 4-1: Level of Agreement with Statement: “The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products,” 2014 vs. 2015 (percent)
  • Table 4-2: Level of Agreement with Statement: “The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy,” 2014 vs. 2015 (percent)
  • Table 4-3: Agreement with Statement: “I have contributed time or money to pet welfare or rescue causes” (percent) COmpanions
  • Illustration 4-4: Petco COmpanions Ad Campaign
  • From Pet Parents to Pethood
  • Illustration 4-5: PetSmart Pethood Banner
  • Illustration 4-6: Planned Pethood International Facebook Page
  • Strategic Photobomb
  • Illustration 4-7: Dallas Pets Alive!'s Photobomb of Ellen DeGeneres' Oscar Selfie
  • Other Marketers Celebrate Human/Animal Bond
  • New Product Categories and Trends
  • Pet Safety
  • Illustration 4-8: Free Upon Request: ASPCA “Animals Inside!” Window Tag and Poison Control Refrigerator Magnet
  • Illustration 4-9: Center for Pet Safety's Video Clip of Failed IMMI PetBuckle Safety Harness Restraint System: Restraint Broke During Testing: Clear Fail
  • Illustration 4-10: Vario Cage Single, Large, and Vario Cage Splashless Water Bowl
  • Illustration 4-11: Kurgo Tru-Fit Smart Harness with Camera Mount
  • Convenience and Automation
  • Illustration 4-12: Litter Robot's LRII, Automatic Self-Cleaning Litter Box, Available in Beige, Black, or Grey
  • Illustration 4-13: Neptune Systems AquaController Apex Automatic Feeding System (AFS) for Reefs and Aquaria
  • Toys and Fun
  • iFetch Plans New Release
  • Illustration 4-14: The iFetch Too, Early Announcement Page
  • Do It Yourself
  • Illustration 4-15: Bulk Toy Parts Order Page at ChinchillaCity.com
  • Illustration 4-16: Friskies DIY Instructions for Cat Toys
  • Cats Love Lasers
  • Illustration 4-17: FroliCat BOLT Automated Laser Cat Toy
  • Toys for... Fish?
  • Illustration 4-18: Floating Betta Log by Zoo Med Senior/Special Needs
  • Senior Retailers Online
  • Illustration 4-19: SeniorPetProducts.Com Splash Page
  • Mobility
  • Illustration 4-20: Hold'Em Up's U-Band Hip Lift
  • Illustration 4-21: Rabbit Wheelchair Custom Built by Eddie's Wheels
  • Stairs and Ramps
  • Illustration 4-22: The Paws Aboard Boat Ladder for Dogs, by Skamper- Ramp
  • Senior Toys
  • Illustration 4-23: Left: Kong Senior, Made of Specially Senior-Formulated Plastic To Be Easy on Aging Teeth; Right: Orbee-Tuff Old Soul Dog Bones,
  • Also Specially Formulated for Senior Dogs
  • Boots, Socks, or Stickers?
  • Illustration 4-24: Grippers Non-Skid Dog Socks, by Dog Quality
  • Specialty and Orthopedic Beds
  • Illustration 4-25: Sealy Large Cooling Memory Foam Mattress
  • Birds, Rodents, and Other Senior Animals
  • Illustration 4-26: Nekton Medium Bird Vitamin and Supplement Kit
  • Cat Litter Innovation
  • Illustration 4-27: Tidy Cats “Toss Me That Litter” Ad Spot Clip
  • Flea and Tick Further Diversifies Into Chewables
  • Illustration 4-28: Bravecto Chewables (Merck)
  • Other New Products
  • Illustration 4-29: HenSaver's Hen Holster

Chapter 5: Retail Channel Trends

  • Retailers Vying for Pet Supply Market Share
  • Illustration 5-1: Pet Products Sections in Dollar Tree (left) and CVS Pharmacy (right).
  • Illustration 5-2: Dog Chews at Pike Nurseries in Lake Oconee, GA
  • Petco Steps Up Unleashed Stores
  • Illustration 5-3: Unleashed by Petco in San Jose, CA; Keller, TX; and the Washington, D.C. metro area.
  • Figure 5-1: Number of Unleashed by Petco Stores, 2009-2015
  • Walmart Quietly Inching Toward “Pets as People”
  • Illustration 5-4: Walmart's Pet Website Banner Encourages Pet Owners to “Prepare your pets for Easter,” Recognizing Pets' Growing Status in Many American Households
  • PetSmart Continues to Expand Channel Exclusives
  • Illustration 5-5: ONLY at PetSmart Brands
  • Petco IPO
  • Petco Acquisitions
  • Illustration 5-6: Petco Splash Page with Doctors Foster & Smith Inset/Link .. 147
  • PetSmart Acquisitions
  • PetSmart Goes Private: Who's Next?
  • Retailers Draw Customers (and Party Animals) with New Services
  • Pet Parties
  • Illustration 5-7: Pet Birthday Party (photo courtesy of the Doggie Bag Café)
  • Online and Omni-Channel
  • Pet Retailers Stepping onto Veterinarian Turf
  • Illustration 5-8: Left: Vaccination Clinic Announcement in Front of Tractor Supply Company; Right: Vaccination Cooler at Tractor Supply Company
  • Veterinarians Taking on More Pet Supplies
  • Figure 5-2: Pet Owner Response to the Statement, “I have taken my dog(s) to the vet for a routine checkup within the last 12 months.”
  • Figure 5-3: Pet Owner Response to the Statement, “I have taken my cat(s) to the vet for a routine checkup within the last 12 months.”
  • Figure 5-4: Pet Owner Response to the Statement, “I am taking my dog(s) [or cat(s)] to the vet less often these days because of the economy.”
  • Illustration 5-9: New upscale veterinary hospitals offer an extensive array of services-and pet supplies.
  • Good Causes Build Good Customers
  • Figure 5-5: Pet Owner Response to the Statement, “The participation by pet product retailers/pet product brands in pet welfare and rescue causes and events plays a significant role in where I buy pet products.”
  • Deal-Seeking Continues
  • Figure 5-6: Pet Owner Response to the Statement, “I look out for lower prices, special offers, and sales on pet products”
  • Coupon Use Fairly Steady
  • Figure 5-7: Pet Owner Responses to the Statement, “Because of a coupon, I would be drawn to a store that I don't normally shop at”
  • 31% of Consumers Still Economy-Constrained
  • Figure 5-8: Pet Owner Responses to the Statement, “I am spending less on pet products these days because of the economy”
  • But Half Are Spending More Than They Used To
  • Figure 5-9: Pet Owner Responses to the Statement, “I am spending more on pet products than I used to”
  • Retail Channel Trends
  • Figure 5-10: Household Purchasing Rates for Pet Food and Supplies by Retail Channel: Dog and Cat Owners (percent)
  • Figure 5-11: Household Purchasing Rates for Pet Food and Supplies by Retail Channel: Fish, Birds, and Reptile Owners (percent)
  • Figure 5-12: Household Purchasing Rates for Pet Food and Supplies by Retail Channel: Rabbit, Hamster, and Other Pet Owners (percent)
  • Table 5-1: Household Purchasing Rates for Pet Food and Supplies by
  • Retail Channel: Dog, Cat, Fish, and Bird Owners (number of U.S. households)
  • Table 5-2: Household Purchasing Overview for Pet Food and Supplies by
  • Retail Channel: Reptile, Rabbit, Hamster, and Other Pet Owners (number of U.S. households)
  • Shopping in Pet Specialty Chains
  • Tablle 5-3: Usage Rates for Pet Specialty Chains, 2015 (percent of pet product shoppers)
  • Internet Is a Main Retail Channel for 10% of Pet Product Buying Households
  • Table 5-4: Number and Percent of U.S. Households That Purchase Pet Food or Supplies Online, 2010-2015
  • Figure 5-13: Rates of Agreement/Disagreement with Statement,
  • “I am buying pet products online more than I used to,” 2015
  • Online Share of Pet Product Expenditures
  • Table 5-5: Pet Owner Estimates of Online Share of Pet Product Expenditures: By Product Classification, 2015
  • Top Websites for Pet Product Sales
  • Table 5-6: Leading Websites for Pet Product Purchases Within the Last Three Months: By Product Type, 2015 (percent of online buyers in pet product category)
  • 1800PetMeds Leads in Online Sales of Rx
  • Table 5-7: Leading Websites for Pet Product Purchases Within the Last Three Months: Prescription vs. Over-the-Counter Pet Medications, 2015 (percent of online buyers of pet medications)
  • Figure 5-14: Leading Websites for Pet Product Purchases Within the Last Three Months: Other Pet Supplies, 2015 (percent of online buyers of other pet supplies)

Chapter 6: The Consumer

  • Pet Ownership Trends
  • Data Sources
  • 55% of U.S. Households Own Pets
  • Table 6-1: Household Ownership Rates for Selected Pet-Owning Classifications, 2007-2015 (percent and number of U.S. households)
  • Topline Purchasing Rates for Key Dog and Cat Supply Categories
  • Table 6-2: Household Purchasing Overview for Dog or Cat Supplies by Top Categories, 2015 (percent and number of U.S. dog- or cat-owning households)
  • Table 6-3: Household Purchasing Rates for Dog or Cat Supplies by Top Categories, 2007-2015 (percent and number of U.S. dog- or catowning households)
  • Annual Purchasing Rates for Other Pet Supply Classifications
  • Table 6-4: Annual Purchasing Rates for Other Dog or Cat Supply Product Types, 2015 (percent and number of U.S. dog- or cat-owning households)
  • Consumer Focus: Flea and Tick Products
  • Flea/Tick Care Usage Notches Up
  • Table 6-5: Household Purchasing of Flea and Tick Care Products for Dogs or Cats by Purpose of Use, 2012-2015 (percent of U.S. dog- or catowning households)
  • Table 6-6: Household Purchasing of Flea and Tick Care Products for Dogs or Cats by Purpose of Use: Dog-Only vs. Cat-Only Households, 2015 (percent)
  • Flea/Tick Pills Gain Popularity
  • Table 6-7: Household Purchasing of Flea and Tick Care Products for Dogs or Cats by Type, 2012-2014 (percent of U.S. dog- or cat-owning households)
  • Slight Dent in Topical/Spot-On Brand Usage Rates
  • Table 6-8 Household Purchasing of Flea and Tick Care for Dogs or Cats by Product Type, 2013-2014 (percent and number of U.S. dog- or catowning households)
  • Flea and Tick Care Purchasing Demographics
  • Table 6-9: Purchasing Patterns for Flea and Tick Care for Dogs or Cats by Age Cohort: By Product Type, 2015 (U.S. dog- or cat-owning households)
  • Table 6-10: Purchasing Patterns for Flea and Tick Care Products for Dogs or Cats by Race/Ethnicity: By Product Type, 2014 (U.S. dog- or catowning households)
  • Table 6-11: Purchasing Patterns for Flea and Tick Care for Dogs or Cats by Region: By Product Type, 2014 (U.S. dog- or cat-owning households)
  • Table 6-12: Purchasing Patterns for Flea and Tick Care for Dogs or Cats by Household Income: By Product Type, 2014 (U.S. dog- or catowning households)
  • Consumer Focus: Heartworm Treatment and Prevention
  • Purchasing Rates for Heartworm Treatment and Prevention
  • Table 6-13: Household Purchasing of Heartworm Treatment/Prevention for Dogs or Cats, 2007-2015 (percent and number of U.S. dog- or cat-owning households)
  • Heartworm Treatment/Prevention Purchasing Demographics
  • Table 6-14: Purchasing Patterns for Heartworm Treatment/Prevention for Dogs or Cats by Age Cohort, 2014 (U.S. dog- or cat-owning households)
  • Table 6-15: Purchasing Patterns for Heartworm Treatment/Prevention for Dogs or Cats by Race/Ethnicity, 2014 (percent of U.S. dog- or cat-owning households)
  • Table 6-16: Purchasing Patterns for Heartworm Treatment/Prevention for Dogs or Cats by Region, 2014 (U.S. dog- or cat-owning households)
  • Table 6-17: Purchasing Patterns for Heartworm Treatment/Prevention for Dogs or Cats by Household Income, 2014 (U.S. dog- or cat-owning households)
  • Consumer Focus: Dog and Cat Supplements
  • 19 Million Households Buy Nutritional Supplements for Dogs or Cats
  • Table 6-18: Household Purchasing of Nutritional Supplements for Dogs or Cats, 2007-2015 (percent and number of U.S. dog- or cat-owning households)
  • Table 6-19: Household Purchasing of Nutritional Supplements for Dogs or Cats: Dog-Only vs. Cat-Only Households, 2015 (percent)
  • At Least Once per Day
  • Table 6-20: Frequency of Administration of Dog or Cat Supplements, 2015 (percent of pet supplement purchasers)
  • Preference for “Made in USA” Pet Supplements Edges Out “Organic”
  • Table 6-21: Level of Agreement with Statement: “I prefer pet supplements and vitamins that are natural/organic, or made in the USA” (percent of pet supplement purchasers)
  • Veterinarians Strongly Influence Pet Supplement Purchases
  • Table 6-22: Level of Agreement with Statement: “I buy pet supplements that my veterinarian recommends” (percent of pet supplement purchasers)
  • Preference for Human Brands
  • Table 6-23: Level of Agreement with Statement: “I buy pet supplements under the same human brand names that I am familiar with, such as GNC” (percent of pet supplement users)
  • Pet Supplement Purchases Fragmented by Brand
  • Table 6-24: Leading Pet Supplements by Brand, 2015 (percent of pet supplement users)
  • Targeted Pet Health Conditions: Joint, Skin/Coat, and Heart Health
  • Table 6-25: Level of Agreement with Statement: “I am currently giving my pet(s) vitamins or nutritional supplements for the following health conditions or concerns” (percent of pet supplement purchasers)
  • Pet Supplement Purchasing Demographics
  • Table 6-26: Purchasing Patterns for Pet Supplements for Dogs or Cats by Age Cohort, 2014 (U.S. pet-owning households)
  • Table 6-27: Purchasing Patterns for Pet Supplements for Dogs or Cats by Race/Ethnicity, 2014 (U.S. pet-owning households)
  • Table 6-28: Purchasing Patterns for Pet Supplements for Dogs or Cats by Region, 2014 (U.S. pet-owning households)
  • Table 6-29: Purchasing Patterns for Pet Supplements for Dogs or Cats by Household Income, 2014 (U.S. pet-owning households)
  • Consumer Focus: Cat Litter
  • 80% Use Cat Filler/Litter
  • Table 6-30: Household Purchasing of Cat Box Filler/Litter by Litter Type, 2007-2015 (percent and number of U.S. cat-owning households)
  • Table 6-31: Household Purchasing of Cat Box Filler/Litter for Cats by Brand, 2008-2015 (number and percent of U.S. cat-owning households)
  • Table 6-32: Frequency of Litter Box Changes by Cat-Owning Households, 2012-2015 (percent of U.S. cat-owning households)
  • Cat Box Filler/Litter Purchasing Demographics
  • Table 6-33: Purchasing Patterns for Cat Box Filler/Litter by Age Cohort: By Product Type, 2014 (U.S. cat-owning households)
  • Table 6-34: Share of Purchasers of Cat Box Filler/Litter by Race/Ethnicity: By Product Type, 2014 (U.S. cat-owning households)
  • Table 6-35: Share of Purchasers of Cat Box Filler/Litter by Region: By Product Type, 2014 (U.S. cat-owning households)
  • Table 6-36: Share of Purchasers of Cat Box Filler/Litter by Household Income: By Product Type, 2014 (U.S. cat-owning households)
  • Consumer Focus: Toys, Collars, Grooming, and Other Pet Supplies
  • Table 6-37 Annual Purchasing Rates for Other Pet Supplies by Product Type, 2012-2014 (percent and number of U.S. dog- or cat-owning households)
  • Figure 6-1: Consumer Base for Dog or Cat Supplies by Category, 2015 (in millions of U.S. pet-owning households)
  • Table 6-38: Household Purchasing of Selected Pet Supplies by Product Type, 2013-2015 (percent and number of U.S. dog- or cat-owning households)
  • Other Pet Supplies Purchasing Demographics
  • Table 6-39: Purchasing Patterns for Selected Pet Supplies by Product Type: By Age Cohort, 2014 (U.S. dog- or cat-owning households)
  • Table 6-40: Purchasing Patterns for Selected Pet Supplies by Product Type: By Race/Ethnicity, 2014 (U.S. dog- or cat-owning households)
  • Table 6-41: Purchasing Patterns for Selected Pet Supplies by Product Type: By Region, 2014 (U.S. dog- or cat-owning households)
  • Table 6-42: Purchasing Patterns for Selected Pet Supplies by Product Type: By Household Income, 2014 (U.S. dog- or cat-owning households)
  • Table 6-43: Household Purchasing of Selected Pet Supplies by Product Type, 2012-2015 (number and percent of U.S. pet-owning households)
  • Figure 6-2: Household Purchasing of Selected Dog or Cat Supplies by Category, 2015 (number of U.S. pet-owning households)
  • Table 6-44: Household Purchasing of Selected Pet Supplies by Product Type, 2013-2015 (number and percent of U.S. dog- or cat-owning households)
  • More Pet Supplies Purchasing Demographics
  • Table 6-45: Purchasing Patterns for Selected Pet Supplies by Product Type: By Age Cohort, 2014 (U.S. pet-owning households)
  • Table 6-46: Purchasing Patterns for Selected Pet Supplies by Product Type: By Race/Ethnicity, 2014 (U.S. pet-owning households)
  • Table 6-47: Purchasing Patterns for Selected Pet Supplies by Product Type: By Region, 2014 (U.S. pet-owning households)
  • Table 6-48: Purchasing Patterns for Selected Pet Supplies by Product Type: By Household Income, 2014 (U.S. pet-owning households)
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