Market Research Report
Pet Food in the U.S., 12th Edition
|Published by||Packaged Facts||Product code||169992|
|Published||Content info||211 Pages
As the largest category in the pet industry, the pet food market is both a mature category as well as a hotbed of activity and innovation. Recent years have seen a shift in sales to more premium products, driven by trends often seen in human food. And the stability of the industry has attracted investors, whether it's the industry's retailers being fought over by private equity firms or cutting edge start-ups being scooped up by bigger rivals.
Companies considering their strategic options in the pet industry won't want to miss our newest edition of Pet Food in the U.S. We've added a host of new data from Packaged Facts' proprietary Pet Owners Survey. We've included IRI sales data with expanded coverage as well as data on pet specialty from GfK. And we've analyzed the trends that are shaping the market - whether new products and marketing trends, M&A trends, retail trends, demographic/psychographic trends, or consumer habit trends.
Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts' broad cross-category expertise, Pet Food in the U.S., 12th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering products for all type of companion animals, the report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the impact of natural products on the industry; specialty diet products; and much more.
The report provides market size estimates for the overall retail universe and projections through 2018, while quantifying mass-market sales to the marketer/brand share level using data from IRI and the specialty channel through GfK. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. In sum, Pet Food in the U.S., 12th Edition thoroughly documents competitive, new product and retail trends, as well as trends in pet food purchaser demographics, brand preferences, cross-channel shopping, and cross-product purchasing. Consumer profiling is based on exclusive data from Packaged Facts' own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.