Market Research Report
U.S. Pet Market Outlook, 2016-2017
|Published by||Packaged Facts||Product code||233918|
|Published||Content info||178 Pages
The pet industry picked up the pace in 2015, improving over a slower growth rate in 2014. Looking ahead, the future of the industry will be even brighter based on projections in U.S. Pet Market Outlook 2016-2017. Packaged Facts estimates that 2016 will maintain the industry's growth. With pet owners able to enjoy the warmer than usual weather the country has been experiencing, pet owners will likely not feel inhibited from taking their pets outside, and perhaps making a stop for food and supplies along the way. In addition, private equity has shown considerable interest in pet retail, with a host of investments in the major players - including PetSmart, Petco and Pet Supermarket. The veterinary channel is also seeing changes, including acquisitions from Mars PetCare and VCA. Services, both veterinary and non-medical, have been moving across channels, as more retailers offer grooming, boarding, training and veterinary clinics.Ultimately, Packaged Facts expects the industry to have sales increasing noticeably through 2020.
This report projects U.S. pet market retail sales and trends during the 2016-2017 forecast period, overall and for the four categories: veterinary services, pet food, nonfood pet supplies, and non-medical pet services. It examines the most important developments shaping the market and their implications, including external and internal market drivers, industry trends (mergers and acquisitions, marketing, new product development, etc.), retail channel trends, and trends in pet ownership.
The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.
Our primary research also includes interviews with pet market experts; participation in and attendance at pet industry events including the American Pet Products Association's Global Pet Expos (2004-2016) and Petfood Industry/Watt Publishing's Petfood Forums (2004-2016); on-site examination of retail and service provider venues; and Internet canvassing including blogs. Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.
Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; sales data from IRI for multi-outlet (MULO), which represents sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries; SPINSscan Natural data from SPINS, Inc., which tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel; GfK Point-of-Sale Tracking for pet food in the pet specialty, veterinary and farm/feed channels; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.
Our analysis of pet ownership trends primarily relies on cross-tabulations of data compiled by Simmons, New York, NY. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.