Cover Image
Market Research Report

Hispanic Foods and Beverages in the U.S., 6th Edition

Published by Packaged Facts Product code 53929
Published Content info 182 Pages
Immediate Delivery Available
Price
Back to Top
Hispanic Foods and Beverages in the U.S., 6th Edition
Published: October 4, 2016 Content info: 182 Pages
Description

Over the past 50 years, the minority populations of the U.S. have been increasingly integrated into the mainstream of American culture. Food has been an important point of contact and integration, especially for Hispanics who have, through these last five decades, contributed tortillas, tacos, burritos, salsa and more into the kitchens of mainstream consumers, as well as onto the menus of all types of restaurants.

Packaged Facts estimates that Hispanic foods and beverages have clearly become a part of the mainstream for at least a third and perhaps as much as half of the total population, and they are a familiar presence for about another third. The remaining block of consumers, 20% to 30%, has either not shown an interest in stepping outside their comfort zone when it comes to trying new foods or have outright rejected the tastes and textures associated with Hispanic foods.

Marketers of Hispanic foods and beverage aim to remain competitive by providing those already accepting their products with new taste experiences, especially that have the aura of authenticity. In addition, they are seeking ways to integrate their products into the other trends, especially the growing demand for "free from" foods, which are important to consumers already favoring their products and those consumers that are just beginning to discover Hispanic cuisine. Further, the marketers are offering milder, more mainstream versions of their products to those consumers still wary of their products.

Packaged Facts new report Hispanic Foods and Beverages in the U.S., 6th Edition, covers the efforts these marketers are making as well as what currently appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound annual growth rate (CAGR) of 3.8%. Supporting this solid growth will be the ongoing increase of the Hispanic American population, both in numbers and as a share of the total population; the growing sophistication of the mainstream population in terms of their acceptance of and desire for new dining experiences; and the creative efforts of the marketers to fulfill consumer desire.

Scope and Methodology

Hispanic Foods and Beverages in the U.S., 6th Edition covers consumer likes and dislikes about these products and how marketers are moving to meet their concerns. Categories addressed in the report include tortillas, tortilla chips, salsa, taco kits, sauces and spices, non-alcoholic beverages, Hispanic coffees and alcoholic beverages, among others.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Sales and market size data sources include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • In addition, the report draws on data from the Spring 2016 Simmons NCS Adult Study 12-Month.
  • Packaged Facts National Consumer Survey, conducted in July-August 2016 with a sample size of 2,000 U.S. adults age 18+.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.

Table of Contents
Product Code: LA15042981

Table of Contents

Chapter 1 Executive Summary

  • Scope of This Report
  • Products Outside Scope
  • A Note about Nomenclature
  • Methodology
  • The Market for Hispanic Foods and Beverages
  • Market Trends
  • Table 1-1 Distribution of the Projected Population by Hispanic Origin and
  • Race for the United States, Number in Thousands and Percent: 2015 to 2060
  • Table 1-2 Total U.S. Retail Sales of Hispanic Foods and Beverages, 2011-2015 (in millions)
  • Table 1-3 Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2016-2020 (in millions)
  • The Competitive Environment
  • Figure 1-1 Major Hispanic Food and Beverage Marketers Share of Total Sales, 2015
  • Retailer Environment
  • Foodservice Environment
  • Table 1-4 Menu Penetration by Major Hispanic Food Types, 2005 vs. 2016
  • New Products and Trends
  • The Consumer
  • Table 1-5 Hispanic Food Consumption at Home and Away From Home

Chapter 2 Market Trends

  • Key Points
  • Growth and Change in Population as a Market Factor
  • Hispanic Influence on U.S. Food and Beverage Market Continues to Grow
  • Hispanics Will Account for a Quarter of Total U.S. Population by 2050
  • Table 2-1 Distribution of the Projected Population by Hispanic Origin and
  • Race for the United States, Number in Thousands and Percent: 2015 to 2060
  • Figure 2-1 Hispanic vs. Non-Hispanic Shares of Total Population in the U.S., 2015
  • Dynamics of the Hispanic Population
  • Consumers of Hispanic Foods and Beverages Are Wide and Varied
  • Disparities Among Hispanic Millennials
  • Figure 2-2 Hispanic vs. Non-Hispanic Share of 'Under 25' Population in the U.S., 2015
  • Mexico Accounts for Two-Thirds of U.S. Hispanics
  • Table 2-2 Hispanic Population by Country of Origin, 2014 (in thousands)
  • Figure 2-3 Country of Origin for U.S. Hispanic Population, 2015
  • Central American Population Grows Fastest, Mexican Grows the Most
  • U.S.-Born Latinos Spark Hispanic Population Growth
  • Figure 2-4 Percent of U.S.-Born vs. Foreign-Born Hispanics, 2005 vs.2014
  • Figure 2-5 U.S.-Born vs. Foreign-Born Hispanics as Percent of Total
  • Hispanic Population Growth, 2006-2014
  • But Acculturation Leading to Lower Birth Rates
  • Changing Language Skills
  • Differences in Acculturation Have Many Implications
  • Table 2-3 Attitudes of U.S-Born and Foreign-Born Hispanics Toward
  • Maintaining Hispanic Culture: By Acculturation Segment, 2015
  • Hispanics' Buying Power a Significant Force in the Economy
  • Table 2-4 Share of Total Annual Consumer Expenditures by Hispanic
  • Households: By Expenditure Category, 2012 vs. 2015
  • Expenditures on Food at Home Show Modest Gain
  • Figure 2-6 Average Amount Spent Annually for Food at Home by Hispanic
  • vs. Non-Hispanic Households, 2012-2015
  • Figure 2-7 Increase in Aggregate Spending for Food at Home by Hispanicvs. Non-Hispanic Households, 2012 vs. 2015
  • Figure 2-8 Hispanic Households as Percent of Total Aggregate Spending on Food at Home, 2012-2015
  • Hispanic Buying Power on the Rise
  • Hispanic Food Insecurity
  • What Are Hispanic Foods and Beverages?
  • Common Hispanic Foods and Beverages
  • Table 2-5 Selected Hispanic Foods and Beverages
  • Table 2-5 Selected Hispanic Foods and Beverages (cont'd)
  • Table 2-5 Selected Hispanic Foods and Beverages (cont'd)
  • Driving the Market
  • 'Free From' Foods Expanding
  • Organics on the Rise
  • Illustration 2-1 La Tortilla Factory Organic Sprouted Wheat Tortillas
  • Illustration 2-2 La Tortilla Factory Gluten Free Wraps
  • Illustration 2-3 Siete Almond Flour and Cassava & Coconut Tortillas
  • 100% Natural
  • Illustration 2-4 Goya Tropical Fruit Beverages
  • Ancient Grains
  • Illustration 2-5 Goya Natural Super Grains
  • Market Size and Growth
  • Hispanic Food and Beverage Sales Top $17 billion in 2015
  • Table 2-6 Total U.S. Retail Sales of Hispanic Foods and Beverages 2011-2015 (in millions)
  • Figure 2-9 Overall Shares of Hispanic Foods and Beverages, 2015
  • Most Categories Exhibit Solid Growth
  • Table 2-7 IRI-Tracked Hispanic Foods, 2015-2015 (in millions)
  • Hispanic Cheeses
  • Table 2-8 Retail Sales of Hispanic Cheeses, 2011-2015 (in millions)
  • Hispanic Beverages
  • Non-Alcoholic Beverages
  • Coffee
  • Beer
  • Wines and Spirits
  • Figure 2-10 Category Shares of Hispanic Beverages, 2015
  • Future Market Growth
  • Market Forecast
  • Hispanic Foods and Beverages Top $21 Billion by 2020
  • Table 2-9 Projected U.S. Retail Sales of Hispanic Foods and Beverages,
  • 2016-2020 (in millions)
  • Beverage Categories Gain Share
  • Figure 2-11 Market Shares by Category, 2020
  • Table 2-10 Change in Category Shares, 2016-2020
  • Figure 2-12 Food vs. Beverages as Share of Overall Market, 2015-2020
  • Several Trends Will Influence Hispanic Food and Beverage Development
  • Authenticity
  • Ethical Considerations
  • Illustration 2-6 Runa Energy Drink
  • Fusion
  • Illustration 2-7 Burger King Whopperrito
  • Snacking, Grazing, and Food Trucks
  • Potential Impact of Cuba
  • The Multicultural Marketing Message
  • Illustration 2-8 Taco Bell Slogan
  • Illustration 2-9 Taco Bell Slogan
  • Illustration 2-10 Dos Equis Advertisement

Chapter 3 The Competitive Environment

  • Key Points
  • A Wide Variety of Marketers
  • Table 3-1 Participation by Food Product Category for Major
  • Marketers/Brands, 2016
  • Leading U.S.-Based Marketers
  • B&G Foods
  • Illustration 3-1 B&G Hispanic Brand Logos
  • Cacique
  • Illustration 3-2 Cacique USA Logo
  • Campbell Soup
  • Illustration 3-3 Campbell's Pace Brand Logo
  • ConAgra
  • Illustration 3-4 ConAgra Hispanic Brand Logos
  • General Mills
  • Illustration 3-5 General Mills' Old El Paso & Food Should Taste Good
  • Logos
  • Goya
  • Illustration 3-6 Goya Foods Logo
  • Hain Celestial
  • Illustration 3-7 Hain Celestial Brand Logos
  • Hormel
  • Herdez
  • Illustration 3-8 Hormel Hispanic Brand Logos
  • MegaMex Foods
  • Illustration 3-9 MegaMex Brand Logos
  • J.M. Smucker/Rowland Coffee Roasters
  • Illustration 3-10 Rowland Coffee Roasters Brand Logos
  • Juanita's Foods
  • Illustration 3-11 Juanita's Foods Logo
  • Kraft Heinz
  • Illustration 3-12 Taco Bell Brand Logo
  • La Preferida
  • Illustration 3-13 La Preferida Logo
  • La Tortilla Factory
  • Illustration 3-14 La Tortilla Factory Logo
  • Marquez Brothers
  • Illustration 3-15 Marquez Brothers El Mexicano Logo
  • Olé Mexican Foods
  • Illustration 3-16 Olé Mexican Foods Logos
  • PepsiCo/Frito-Lay
  • Illustration 3-17 Frito/Lay Hispanic Brand Logos
  • Truco Enterprises
  • Illustration 3-18 Truco Enterprises and On The Border Logos
  • Major Hispanic Marketers
  • Concha y Toro
  • Illustration 3-19 Concha y Toro Brand Logos
  • Gruma
  • Illustration 3-20 Gruma and Mission Logos
  • Grupo Bimbo/Bimbo Bakeries
  • Illustration 3-21 Bimbo Bakeries Logos
  • Barcel USA
  • Illustration 3-22 Barcel USA Brand Logos
  • Grupo Lala
  • Illustration 3-23 Group Lala Foods Logo
  • Grupo Modelo
  • Illustration 3-24 Grupo Modelo Brand Logos
  • Jose Cuervo
  • Illustration 3-25 Jose Cuervo Logo
  • Patrón
  • Illustration 3-26 Patron Tequila Logo
  • Sauza
  • Illustration 3-27 Sauza Tequila Brand Logos
  • Marketer Shares
  • PepsiCo/Frito-Lay and Gruma/Mission Are Market Leaders
  • Figure 3-1 Major Hispanic Food and Beverage Marketers Share of Total Sales, 2015
  • Frito-Lay Dominates Tortilla Chip Category
  • Figure 3-2 Tortilla/Tostada Chips Marketer Shares, 2014 (Percent of Dollar Sales)
  • Figure 3-3 Tortilla/Tostada Chip Brand Shares, 2015 (Percent of Dollar
  • Sales)
  • Gruma/Mission Controls Half of Tortilla/Taco Kits Category
  • Figure 3-4 Tortilla/Taco Kits Marketer Shares, 2015 (Percent of Dollar
  • Sales)
  • Figure 3-5 Tortilla/Taco Kits Brand Shares, 2015 (Percent of Dollar Sales)
  • Frito-Lay Leads in Salsa Category
  • Figure 3-6 Salsa Marketer Shares, 2015 (Percent of Dollar Sales)
  • Figure 3-7 Salsa Brand Shares, 2015 (Percent of Dollar Sales)
  • ConAgra Leads in Refried Beans Category
  • Figure 3-8 Refried Beans Marketer Shares, 2015 (Percent of Dollar Sales)
  • Figure 3-9 Refried Beans Brand Shares, 2015 (Percent of Dollar Sales)
  • Many Competitors in Mexican Sauces/Marinades Category
  • Figure 3-10 Mexican Sauces/Marinades Marketer Shares, 2015 (Percent of Dollar Sales)
  • Figure 3-11 Other Mexican Sauces/Marinades Brand Shares, 2015
  • (Percent of Dollar Sales)
  • Campbell's Owns Picante Sauce Category
  • Figure 3-12 Picante Sauce Marketer Shares, 2015 (Percent of Dollar Sales)
  • Figure 3-13 Picante Sauce Brand Shares, 2015 (Percent of Dollar Sales)
  • B&G Foods Controls Half of Taco Sauce Category
  • Figure 3-14 Taco Sauce Marketer Shares, 2015 (Percent of Dollar Sales)
  • Figure 3-15 Taco Sauce Brand Shares, 2015 (Percent of Dollar Sales)
  • Juanita Foods Is Leader in Other Mexican Food Items
  • Figure 3-16 Mexican Food Items Marketer Shares, 2015 (Percent of Dollar Sales)
  • Figure 3-17 Mexican Food Items Brand Shares, 2015 (Percent of Dollar Sales)
  • Grupo Modelo Dominates Hispanic Beer Category
  • Figure 3-18 Hispanic Beer Company U.S. Retail Market Share, 2015
  • Figure 3-19 Hispanic Beers Retail Brand Market Share, 2015
  • Cuervo Leads Highly Divided Hispanic Spirits Market
  • Figure 3-20 Leading Tequila Marketers Shares, 2015
  • Concha y Toro Leads Diverse Latin American Wine Market
  • Rowland Major Hispanic Coffee Company
  • Non-Alcoholic Beverages Offered by Wide Variety of Marketers

Chapter 4 Retailer and Foodservice Trends

  • Key Points
  • The Retail Sector
  • Significant Hispanic Food and Beverage Presence in Mainstream
  • Groceries
  • Illustration 4-1 Goya Products in Supermarket Foods of the World Section
  • Illustration 4-2 Goya Products in Supermarket Foods of the World Section
  • Illustration 4-3 Goya Products in Supermarket Foods of the World Section
  • Illustration 4-4 Goya Products in Supermarket Foods of the World Section
  • Illustration 4-5 Hispanic Food Products in Supermarket Foods of the
  • World Section
  • Illustration 4-6 Hispanic Food Products in Supermarket Foods of the
  • World Section
  • Illustration 4-7 Hispanic Food Products in Supermarket Foods of the
  • World Section
  • Hispanic Groceries Still Key for Community
  • Illustration 4-8 La Michoacana Logo
  • La Michoacana Meat Market
  • Illustration 4-9 La Michoacana Labor Day Specials Promotion
  • Table 4-1 Selected Hispanic Groceries Mission/Vision Statements
  • Authentic Products Flourish in Online Markets
  • AlegroFoods.com
  • Amigofoods
  • igourmet.com
  • MexGrocer.com
  • My Mexican Pantry
  • The Foodservice Sector
  • Not Just Mexican
  • Presence in All Types of Foodservice
  • Table 4-2 Menu Penetration by Major Hispanic Food Types, 2005 vs 2016
  • Table 4-3 Menu Penetration by Major Hispanic Food Types by Day Part 2016
  • Emerging Foodservice Trends That Favor Hispanic Cuisines
  • Salsa on Half of Casual Dining Menus
  • Figure 4-1 Salsa Menu Penetration by Restaurant Type, 2016
  • Figure 4-2 Menu Penetration by Types of Salsa, 2016
  • Figure 4-3 Salsa Menu Penetration by Region, 2016
  • Chili on Almost 40% of All Menus
  • Figure 4-4 Chili Menu Penetration by Restaurant Type, 2016
  • Figure 4-5 Chili Menu Penetration by Region, 2016
  • Tortillas on a Third of All U.S. Foodservice Menus
  • Figure 4-6 Tortilla Menu Penetration by Restaurant Type, 2016
  • Figure 4-7 Tortilla Menu Penetration by Region, 2016
  • Tortilla Chips on a Fifth of Foodservice Menus
  • Figure 4-8 Tortilla Chips Menu Penetration by Restaurant Type, 2016
  • Figure 4-9 Tortilla Chips Menu Penetration by Region, 2016
  • Burritos on One of Every Six Menus
  • Figure 4-10 Burrito Menu Penetration by Restaurant Type, 2016
  • Figure 4-11 Burritos Menu Penetration by Region, 2016
  • Figure 4-12 Burrito Menu Penetration by Day Part, 2016
  • Fewer than One in Ten Restaurants Serve Refried Beans
  • Figure 4-13 Refried Beans Menu Penetration by Restaurant Type, 2016
  • Figure 4-14 Refried Beans Menu Penetration by Region, 2016
  • Colombian Coffee Favorite Among Hispanic Options
  • Figure 4-15 Hispanic Coffee Menu Penetration by Region, 2016
  • Figure 4-16 Hispanic Coffee Menu Penetration by Restaurant Type, 2016
  • Tequila in Over 40% of Restaurants
  • Figure 4-17 Tequila Menu Penetration, 2005-2016
  • Phenomenal Rise for Malbec
  • Figure 4-18 Malbec Menu Penetration, 2005-2016
  • Hispanic Beers Among Top Imported Beers
  • Hispanic Restaurant Spending Flat
  • Figure 4-19 Average Amount Spent Annually for Food Away From Home:
  • Hispanic vs. Non-Hispanic Households, 2012 vs. 2015
  • Hispanic Restaurant Chains
  • Abuelo's
  • Baja Fresh Mexican Grill
  • Chevys Fresh Mex
  • Chili's
  • Chipotle Mexican Grill
  • Churromania
  • Del Taco
  • El Meson Sandwiches
  • El Pollo Loco
  • Giraffas
  • On The Border Mexican Grill & Cantina
  • Pappasito's Cantina
  • Pollo Campero
  • Rubio's Fresh Mexican Grill
  • Taco Bell
  • Taco Cabana
  • Wahoo's Fish Tacos

Chapter 5 Product Development and Trends

  • Key Points
  • Tapping the Mainstream Trends
  • Tortillas
  • Table 5-1 Selected New Tortilla Products
  • Illustration 5-1 Bueno Foods Buenatural Organic Corn Tortillas
  • Illustration 5-2 Bueno Foods Buenatural Stone Ground Corn Tortillas
  • Illustration 5-3 Bueno Foods Buenatural Organic Flour Tortillas
  • Illustration 5-4 Bueno Foods Buenatural Organic Ancient Grain Tortillas
  • Illustration 5-5 Margarita's Organic Sprouted Whole Wheat Tortillas
  • Illustration 5-6 Margarita's Organic Spelt Tortillas
  • Illustration 5-7 Supremo Corn Sopes
  • Illustration 5-8 Tortilla Fresca Organic Uncooked Flour Tortillas
  • Illustration 5-9 Stacy's Organic Tortillas
  • Illustration 5-10 Mission Gluten Free Wheat Free Tortillas
  • Illustration 5-11 Maria & Ricardo's Whole Wheat Tortillas
  • Illustration 5-12 Maria & Ricardo's Soft Corn Tortillas
  • Illustration 5-13 Maria & Ricardo's Golden White Artesano Wraps
  • Illustration 5-14 Maria & Ricardo's Uncooked Whole Wheat Tortillas
  • Illustration 5-15 Maria & Ricardo's Ancient Grains Artesano Wraps
  • Illustration 5-16 Mi Rancho Organic Corn Tortilla Taco Sliders
  • Tortilla Chips
  • Table 5-2 Selected Tortilla Chip Products
  • Illustration 5-17 Mi Nina White Corn Tortilla Chips
  • Illustration 5-18 Supereats Tortilla Chips With Sacha Inchi
  • Illustration 5-19 Barcel USA Takis Xplosion Rolled Tortilla Chip
  • Illustration 5-20 Mission Organics Tortilla Chips
  • Illustration 5-21 Doritos Mix Taco Explosion/Cheese Explosion
  • Illustration 5-22 Maria & Ricardo's Chipotle Crispillas
  • Illustration 5-23 Maria & Ricardo's Simply Salted Crispillas
  • Illustration 5-24 Green Mountain Yellow Corn Tortilla Strips
  • Illustration 5-25 Green Mountain White Corn Tortilla Strips
  • Illustration 5-26 Green Mountain Organic Blue Corn Tortilla Strips
  • Salsas, Sauces, Marinades
  • Table 5-3 Selected New Salsas, Sauces, Marinades
  • Illustration 5-27 La Victoria Red Salsa Jalapeña Extra Hot
  • Illustration 5-28 Herdez Guacamole Salsa Medium
  • Illustration 5-29 American Spoon Pumpkin Seed Salsa
  • Illustration 5-30 Las Palmas Red Enchilada Sauce
  • Illustration 5-31 Mrs. Renfro's Barbecue Sauce
  • Illustration 5-32 Amy's Salsa
  • Illustration 5-33 Cholula Green Pepper Hot Sauce Jalapeno - Poblano
  • Peppers
  • Meals and Meal Kits
  • Table 5-4 Selected Hispanic Meals and Meal Kits
  • Illustration 5-34 Bueno Foods Buenatural Green Chile & Zucchini Organic
  • Vegetarian Tamales
  • Illustration 5-35 Bueno Foods Buenatural Red Vegetarian Tamales
  • Illustration 5-36 Bueno Foods Buenatural Red Chile & Zucchini Organic
  • Vegetarian Tamales
  • Illustration 5-37 Bueno Foods Buenatural Green Vegetarian Tamales
  • Illustration 5-38 Amy's Bowls Chili Rellenos Casserole
  • Illustration 5-39 Goya Mexican Rice Mix
  • Illustration 5-40 Goya Quinoa Blend Red Bell Peppers, Peas and Garlic
  • Illustration 5-41 Old El Paso Mini Soft Tortilla Taco Boat
  • Illustration 5-42 Old El Paso Restaurante Soft Taco Kit
  • Grains, Rice, and Beans
  • Table 5-5 Selected Hispanic Grains, Rice, and Beans
  • Illustration 5-43 Goya Organic Long Grain Rice
  • Illustration 5-44 Goya Organic Brown Rice
  • Illustration 5-45 Goya Organic Red Kidney Beans
  • Illustration 5-46 Goya Low Sodium Black Beans
  • Illustration 5-47 Bush's Cocina Latina Beans
  • Illustration 5-48 Goya Quinoa Grains
  • Seasonings and Peppers
  • Table 5-6 Selected Seasonings and Peppers
  • Illustration 5-49 Mrs. Renfro's Sliced Jalapeno Peppers
  • Illustration 5-50 Embasa Chipotle Peppers
  • Illustration 5-51 New Mexico Ground Chili Powder by El Guapo
  • Illustration 5-52 Goya Sazonador Total Seasoning
  • Illustration 5-53 El Sol Pico de Gallo
  • Illustration 5-54 ITZZA Menudo Mix
  • Illustration 5-55 McCormick Gourmet Chipotle Chile Pepper
  • Dairy
  • Table 5-7 Selected Hispanic Dairy Products
  • Illustration 5-56 Noosa Hispanic Flavors Yogurt
  • Illustration 5-57 Ole Mexican Foods Cheese Dip
  • Illustration 5-58 El Centroamericano Crema Sour Cream
  • Illustration 5-59 Cacique Shredded Cheeses
  • Desserts and Snacks
  • Table 5-8 Selected Desserts and Snacks
  • Illustration 5-60 Taza Chocolate Stone Ground 87% Dark Chocolate
  • Illustration 5-61 Taza Chocolate Chipotle Chili Chocolate Mexicano
  • Illustration 5-62 Sambazon Organic Original Blend Superfruit Pack
  • Illustration 5-63 Sambazon Organic Dairy-Free Original Acai Berry Sorbet
  • Illustration 5-64 El Mexicano Cajeta
  • Illustration 5-65 Wise Food Truck Favorites Potato Chips
  • Illustration 5-66 Little Bird Fire Bites
  • Beverages
  • Table 5-9 Selected Hispanic Beverages
  • Illustration 5-67 Goya Diet Mango Nectar
  • Illustration 5-68 Caribe Juices
  • Illustration 5-69 Pure Brazilian 100% Anao Coconut Water
  • Illustration 5-70 Runa Clean Energy Drink
  • Illustration 5-71 Sambazon Organic Original Amazon Energy Drink
  • Illustration 5-72 Sambazon Organic Acai Fresh Juice
  • Illustration 4-73 Sambazon Organic Freeze Dried Acai Powder
  • Illustration 5-74 Tambor Organic Acai Mix Packs
  • Illustration 5-75 Café Altura Organic Coffee
  • Illustration 5-76 Mayorga's Café Sabroso
  • Illustration 5-77 Inca Tea
  • Illustration 5-78 Sauza Cucumber Chili Tequila
  • Illustration 5-79 Truly Spiked & Sparkling Colima Lime
  • Foodservice
  • Table 5-10 Selected Hispanic Foodservice Offerings
  • Illustration 5-80 Sriracha Pork Crisp Burrito
  • Illustration 5-81 Taco Grande Pizza
  • Illustration 5-82 Wahoo's Spicy-Chi Chicken Taco
  • Illustration 5-83 Deconstructed Breakfast Taco
  • Illustration 5-84 Dublin Quesadilla
  • Illustration 5-85 Yucca Sticks with Sriracha

Chapter 6 The Consumer

  • Key Points
  • The March of Multiculturalism
  • Spicy Difference Attracts Consumers
  • Figure 6-1 Do You Like Hispanic Foods for Any of the Following Reasons?
  • Figure 6-2 Do You Dislike Hispanic Foods for Any of the Following Reasons?
  • Salsa the Hispanic Food Most Frequently Consumed at Home
  • Table 6-1 How Often Do You Eat Any of the Following at Home?
  • Figure 6-3 How Often Do You Eat Any of the Following at Home?
  • Salsa Also Most Frequently Consumed Away From Home
  • Table 6-2 How Often Do You Eat Any of the Following Away From Home?
  • Figure 6-4 How Often Do You Eat Any of the Following Away From Home?
  • Table 6-3 Hispanic Food Consumption at Home and Away From Home
  • Hispanic Consumers Still Best Market
  • Table 6-4 Hispanic Consumers' Food Choices: Traditional Hispanic vs.Traditional American
  • A Third of Hispanic Consumers Appreciate Marketing Communications in Spanish
  • Table 6-5 Overview of Hispanic Preferences in Marketer Communications
  • Key Hispanic Ingredients
  • Table 6-6 General Usage Rates for Mexican Food Ingredients: Hispanic vs. Non-Hispanic Populations (percent and index)
  • Table 6-7 Usage Rates (in Last 30 Days) for Selected Canned/Ready
  • Made Chili Brands:
  • Hispanic vs. Non-Hispanic Populations (percent and index)
  • Table 6-8 General Usage Rates for Canned/Ready Made Chili With
  • Beans vs. Without Beans: Hispanic vs. Non-Hispanic Populations
  • (percent and index)
  • Table 6-9 General Usage Rates for Salsa: Hispanic vs. Non-Hispanic Households
  • Table 6-10 General Usage Rates for Selected Mexican Food Ingredients:
  • Hispanic vs. Non-Hispanic Populations (percent and index)
  • Hispanic Consumers Biggest Users of Peppers and Spices
  • Table 6-11 General Usage Rates for Selected Mexican Food and
  • Ingredient Types: Hispanic vs. Non-Hispanic Households (percent and index)
  • Hispanic Consumers Prefer Authentic Brands
  • Table 6-12 Usage Rates (in Last 30 Days) for Selected Mexican Food
  • Brands: Hispanic vs. Non-Hispanic Households (percent and index)
  • Table 6-13 Usage Rates (in Last 30 Days) for Selected Coffee Brands:
  • Hispanic vs. Non-Hispanic Households (index)
  • Table 6-14 Usage Rates (in Last 30 Days) for Selected Brands: Hispanic vs. Non-Hispanic Households (index)
  • Not All Categories Demand Authenticity
  • Table 6-15 Usage Rates (in Last 30 Days) for Chili Sauce Brands:
  • Hispanic vs. Non-Hispanic Households (percent and index)
  • Table 6-16 Usage Rates (in Last 30 Days) for Canned or Ready-Made
  • Chili Brands: Hispanic and Non-Hispanic Households (percent and index)
  • Table 6-17 Usage Rates (in Last 30 Days) for Flavored Gelatin Dessert
  • Brands: Hispanic vs. Non-Hispanic Households (percent and index)
  • Restaurant Preferences Are Mixed
  • Table 6-18 Use of Hispanic/Hispanic Style Chain Restaurants: Hispanic vs. Non-Hispanic Households (percent and index)
Back to Top