Global Breakfast Cereals

The global breakfast cereal market is forecast to expand 3.0% per year to $40 billion in 2023, supported by an ongoing shift toward value-added products that target health-conscious consumers in mature markets and increasing breakfast cereal penetration in developing markets. In particular, rising incomes in large-population countries such as China and India - where western cultural influences are growing - will bolster demand. However, market gains will be checked by trends in the dominant US market, where consumers increasingly opt for healthier breakfast options if they do not skip the meal altogether.

This study covers the global market for breakfast cereals by type, region, and major national market. Proprietary historical data and forecasts to 2023 are presented in US dollars for breakfast cereal sales. Key trends in the usage of breakfast cereal ingredients (e.g., grains, sweeteners, fruit/nut, protein, additives, etc.) and packaging are also discussed, as are the main types of distribution channels. In addition, the study analyzes consumer, marketing, and product development and innovation trends affecting the global cereal market.

Breakfast cereals covered in the study encompass the following product types:

• Ready-to-eat
• Hot

Unprocessed cereals and flours, as well as foods that contain breakfast cereals (such as cereal bars), are excluded.

Breakfast cereal data are broken out for the following regional (and national) markets:

• North America (US, Canada)
• Latin America (Mexico)
• Europe (France, Germany, Spain, United Kingdom)
• Asia/Pacific (Australia, China, India, Japan)
• Africa/Mideast

Global demand for breakfast cereal packaging is segmented by:

• Paperboard boxes
• Bags & Pouches
• Other Packaging

Scope of the Report

This report covers the scope, size, and growth of the global market for breakfast cereals, including trends in key market segments. Historical data are provided for 2010, 2013, and 2018, with forecasts to 2023. Breakfast cereal data are provided in US dollar terms. Also included are analyses of consumer, marketing, and product development trends affecting the global breakfast cereal market, as well as cultural trends governing breakfast-eating habits across the world.

VIDEO DEMONSTRATION

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

• Dominant U.S. Market Offers Little Upside
• Asia Will See the Fastest Growth But With Market Challenges
• Health Concerns, Convenience, & Snacking Drive Product Innovation Worldwide
• E-Commerce & Changing Cereal Buying Patterns
  • Figure 1-1: Global Breakfast Cereals
• Scope

CHAPTER 2 - GLOBAL BREAKFAST TRENDS

• POPULAR BREAKFAST OPTIONS BY REGION
  • North America
  • Latin America
  • Europe
  • Asia/Pacific
  • Africa/Mideast

• BREAKFAST CEREAL MARKET PENETRATION & DEMAND BY REGION
  • Table 2-1: Global Breakfast Cereal Demand by Region (billion U.S. dollars)

• BREAKFAST CEREAL DEMAND BY PRODUCT

• BREAKFAST CEREAL DEMAND BY DISTRIBUTION CHANNEL

• TRENDS IMPACTING BREAKFAST CEREAL CONSUMPTION
  • Americanization of the Global Diet
  • Shifting Western Dietary Preferences
    • Health Food Trends Driving Product Development in Mature Markets
    • Gluten-Free
    • High Protein & Low Sugar
    • Organic Products
  • Generational Marketing Trends
    • Children
    • Millennials
      • Figure 2-1: Marketing Example: General Mills Back-to-School Instagram Ad Targeting Millennial
      • Parents
    • Older Adults
    • Sustainability
    • E-Commerce
  • Consumer Demand for Convenience
  • Popularity of Snacking
  • Products That Replicate the Home Experience
    • Figure 2-2: Selected Items That Consumers Add into Breakfast Cereals at Home

• BREAKFAST CEREAL STOREFRONTS & CAFÉS
  • Figure 2-3: Cereal Dispensers at Kellogg's Café in New York City

• COMPETITION FROM BREAKFAST ALTERNATIVES

CHAPTER 3 - BREAKFAST CEREAL INNOVATIONS

• OVERNIGHT OATMEAL
• FUNCTIONAL CEREALS
• HEMP & CANNABIDIOL (CBD)

• HIGH PROTEIN CEREALS - INFLUENCE OF PALEO, GRAIN-FREE, & KETO DIETS
  • Figure 3-1: Marketing Example: Kellogg Compares Its High Protein Cereal to Greek Yogurt
  • Figure 3-2: Product Example: Magic Spoon High Protein/Low Carb Cereal Marketed as a Nostalgic,
  • Guilt-Free Treat

• HEALTHY KID-FRIENDLY CEREALS

• NEW FLAVOR VARIETIES IN CLASSIC CEREALS

• BREAKFAST CEREAL SPIN-OFFS: INTEGRATING CEREAL WITH OTHER FOOD PRODUCTS
  • Figure 3-3: Marketing Example: General Mills' Betty Crocker Recipes Featuring Wheaties Cereal

CHAPTER 4 - BREAKFAST CEREAL INGREDIENTS

• INGREDIENTS DEMAND BY CATEGORY
  • Figure 4-1: Global Breakfast Cereal Ingredients, 2018

• GRAINS
• SWEETENERS
• FRUIT & NUTS
• PROTEIN
• ADDITIVES
• OTHER INGREDIENTS

CHAPTER 5 - BREAKFAST CEREAL PACKAGING

• DEMAND FORECAST BY TYPE
  • Table 5-1: Global Breakfast Cereal Packaging Demand (million dollars)
  • Figure 5-1: Global Breakfast Cereal Packaging Demand by Type, 2018 (percent of total)

• PACKAGING INNOVATIONS
  • Figure 5-2: Kellogg's Packaging Sustainability Pledge
  • Figure 5-3: Quaker Oats' Overnight Oats Single-Serve Plastic Containers for Oatmeal
  • Figure 5-4: General Mills' Single Serving Cereal Pouches for On-the-Go Kids
  • Figure 5-5: Manitoba Harvest's Hemp Yeah! Granola in Windowed Pouch
  • Figure 5-6: General Mills' Fillows Crème-Filled Cereals
  • Figure 5-7: Blippar Augmented Reality App for Kellogg's Cereal Brands
  • Figure 5-8: Kellogg's Joyböl Smoothie Bowls E-Commerce-Friendly Packaging

• REGIONAL DIFFERENCES IN PACKAGING USES

CHAPTER 6 - REGIONS

• NORTH AMERICA: BREAKFAST CEREAL DEMAND
  • Figure 6-1: North America Breakfast Cereal Demand, 2010-2018 (billion dollars)

• NORTH AMERICA: DEMAND BY COUNTRY
  • Table 6-1: North America: Breakfast Cereal Demand by Country (billion U.S. dollars)

• United States
  • Figure 6-2: United States Breakfast Cereal Demand, 2010-2018 (billion dollars)
• Canada
  • Figure 6-3: Canada Breakfast Cereal Demand, 2010-2018 (billion U.S. dollars)

• LATIN AMERICA: BREAKFAST CEREAL DEMAND
  • Figure 6-4: Latin America Breakfast Cereal Demand, 2010-2018 (billion dollars)

• LATIN AMERICA: DEMAND BY COUNTRY
  • Table 6-2: Latin America: Breakfast Cereal Demand by Country (billion dollars)

• Mexico
  • Figure 6-5: Mexico Breakfast Cereal Demand, 2010-2018 (billion dollars)
• Other Latin America
  • Figure 6-6: Other Latin America Breakfast Cereal Demand, 2010-2018 (billion dollars)

• EUROPE: BREAKFAST CEREAL DEMAND
  • Figure 6-7: Europe Breakfast Cereal Demand, 2010-2018 (billion dollars)

• EUROPE: DEMAND BY COUNTRY
  • Table 6-3: Europe: Breakfast Cereal Demand by Country (billion dollars)

• France
  • Figure 6-8: France Breakfast Cereal Demand, 2010-2018 (billion dollars)
• Germany
  • Figure 6-9: Germany Breakfast Cereal Demand, 2010-2018 (billion dollars)
• Spain
  • Figure 6-10: Spain Breakfast Cereal Demand, 2010-2018 (billion dollars)
• United Kingdom
  • Figure 6-11: United Kingdom Breakfast Cereal Demand, 2010-2018 (billion dollars)
• Other Europe
  • Figure 6-12: Other Europe Breakfast Cereal Demand, 2010-2018 (billion dollars)

• ASIA/PACIFIC: BREAKFAST CEREAL DEMAND
  • Figure 6-13: Asia/Pacific Breakfast Cereal Demand, 2010-2018 (billion dollars)

• ASIA/PACIFIC: DEMAND BY COUNTRY
  • Table 6-4: Asia/Pacific: Breakfast Cereal Demand by Country (billion U.S. dollars)

• Australia
  • Figure 6-14: Australia Breakfast Cereal Demand, 2010-2018 (billion U.S. dollars)
• China
  • Figure 6-15: China Breakfast Cereal Demand, 2010-2018 (billion dollars)
• India
  • Figure 6-16: India Breakfast Cereal Demand, 2010-2018 (billion dollars)
• Japan
  • Figure 6-17: Japan Breakfast Cereal Demand, 2010-2018 (billion dollars)
• Other Asia/Pacific
  • Figure 6-18 Other Asia/Pacific Breakfast Cereal Demand, 2010-2018 (billion dollars)

• AFRICA/MIDEAST: BREAKFAST CEREAL DEMAND
  • Table 6-5: Africa/Mideast: Breakfast Cereal Demand (billion dollars)
  • Figure 6-19: Africa/Mideast Breakfast Cereal Demand, 2010-2018 (billion dollars)