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Market Research Report

Office Coffee Service in the U.S: Market Trends and Opportunities, 4th Edition

Published by Packaged Facts Product code 944257
Published Content info 157 Pages
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Office Coffee Service in the U.S: Market Trends and Opportunities, 4th Edition
Published: June 24, 2020 Content info: 157 Pages
Description

Many consumers who have commuted to work in an office have suddenly seen major changes in their routines due to the COVID-19 pandemic, which has shut down many businesses and led to many office workers working from home. Long-term behavior is also expected to change as a result of changes during the pandemic, with many questions about what the "new normal" will look like.

With a focus on "what's next" offered within the context of long-term historical trends, Office Coffee Service is packed with insights about consumer trends, behavior, and motivations to help office coffee service providers, retailers, packaging companies, foodservice providers, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Office Coffee Service delivers actionable predictions and recommendations designed to guide office coffee service providers, retailers, and investors in making business decisions by providing data and insights about the office coffee service market.

Scope

Office Coffee Service is the go-to source for a complete understanding of the U.S. office coffee service market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader coffee market.

Office Coffee Service examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in Office Coffee Service was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food gifts and relevant food and beverage preferences.

Supplementing Packaged Facts' exclusive survey is an extensive analysis and customized cross tabs of MRI-Simmons' National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually.

Table of Contents
Product Code: LA16271721

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • COVID-19 Pandemic Leading to Losses in 2020 & Beyond
  • Targeting Home Offices for Sales
  • Key Consumer Trends
  • SCOPE

CHAPTER 2: MARKET SIZE AND FORECAST

  • HIGHLIGHTS
  • OFFICE COFFEE SERVICE HISTORICAL MARKET
    • Table 2-1: U.S. Historical Office Coffee Service Revenue, 2009-2019 (billion dollars and percent change)
  • OFFICE COFFEE SERVICE MARKET FORECAST
    • Table 2-2: U.S. Office Coffee Service Revenue Forecast, 2019-2024 (billion dollars and percent change)
  • OFFICE COFFEE SERVICE MARKET BY PRODUCT CATEGORY
    • Table 2-3: U.S. Office Coffee Service Revenue by Product Category, 2019 (billion dollars and percent change)
  • OFFICE COFFEE SERVICE SINGLE-CUP BREWER MARKET SHARE
    • Table 2-4: U.S. Office Coffee Service Single-Cup Brewer Placement Share, 2014-2019 (percent)
  • MARKET FACTORS AFFECTING SALES
    • COVID-19 Pandemic Closing Offices Across the Country in 2020
    • Coffee Consumption Trends
      • Table 2-5: U.S. Coffee Consumption and Per Capita Coffee Consumption, 2009-2019 (billion gallons and pounds and gallons/pounds per capita)
    • Retail Coffee Pricing Trends
      • Table 2-6: U.S. Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and Instant Coffee, 2009-2019 (index where 1982-1984 = 100)
    • Single-Cup Revenue and Pricing Trends
      • Table 2-7: Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2014-2019 (cents)
      • Table 2-8: Retail Single Serve Pod Pricing by Price Tier, 2014-2019 (dollars)
    • Restaurant Density Analysis Suggest Strong Convenience Competition
      • Table 2-9: Restaurant Density, by Restaurant Type: Selected Zip Codes and Locations, 2019
    • Time and Money Lost to the Off-Site Coffee Run
    • Daily Coffee Run Translates to at Least 60 Hours of Lost Time Annually
      • Table 2-10: Time Lost to Employee Off-Site Coffee Run, Daily and Annual: By Runs per Day, 2019
    • Subsidizing Employee Coffee Runs Costs Over $1,100 per Employee Annually
      • Table 2-11: Money Lost to Employee Off-Site Coffee Run: By U.S. and Tech Company Median Employee Salaries, 2019

CHAPTER 3: TRENDS AND OPPORTUNITIES

  • HIGHLIGHTS
  • COFFEE SUBSCRIPTIONS, ONLINE ORDERING, AND DELIVERY/PICKUP IN THE WAKE OF COVID-19
    • Figure 3-1: At-Home Coffee Consumption Is up and Stoking Subscription Coffee Sales
    • Figure 3-2: Office Coffee Brought Directly to Your Home
  • SINGLE-SERVE COFFEE OPTIONS ARE NOT JUST PODS AND K-CUPS
    • Figure 3-3: Single-Serve Coffee Isn't Just Pods and K-Cups
  • SPECIALTY AND GOURMET COFFEE IS ESPECIALLY POPULAR AMONG YOUNGER GENERATIONS
  • A GROWING PREFERENCE FOR ESPRESSO-BASED BEVERAGES AND COLD BREW
  • "SUPERFOODS" MAKING THEIR WAY INTO COFFEE
    • Figure 3-4: "Superfood" Coffee Featuring Functional Mushrooms
    • Figure 3-5: Coffee with Health Claims and Addition of Multiple Superfood Ingredients
  • EXPANDING THE MARKET BASE
  • RECYCLABLE/SUSTAINABLE PACKAGING
    • Figure 3-6: A Switch from EPS Foam Cups to Recyclable Paper Coffee Cops
    • Figure 3-7: Office Service with Paper Coffee Pods for a Greener Solution
  • REUSABLE PACKAGING/CONTAINERS
    • Figure 3-8: Reusable Cup Discount When You Bring Your Own Container
    • Figure 3-9: Reusable Coffee Pods Have Room to Expand Their Use in Offices
  • SUSTAINABILITY IN COFFEE PRODUCTION
    • Coffee Prices, Farmer Welfare, and Fair Trade Practices
      • Figure 3-10: Rainforest Alliance Certification Aims to Protect Land and Waterways and Farmer and Community Welfare
    • Environmental Impacts of Coffee Production

CHAPTER 4: HOUSEHOLD COFFEE AND COFFEE MAKER USE TRENDS

  • HIGHLIGHTS
  • COFFEE IN CONTEXT
    • Table 4-1: Use of Beverages by Type, 2009, 2014-2019 (percent)
  • CONSUMPTION OF BEVERAGES BY AGE GROUP
    • Table 4-2: Usage of Beverages by Type and HH Head Age Bracket, 2019 (percent)
  • COFFEE USE TRENDS
    • Table 4-3: Household Coffee & Creamer Use by Type, 2014-2019 (percent)
  • Ground/Whole Bean Coffee Holding Ground
    • Table 4-4: Household Coffee Use and Cups per Day by Type, 2016-2019 (percent)
  • Counter Space Allotted to Different Coffee Types
    • Table 4-5: Household Coffee Type Use by Coffee Machine Used, 2014-2019 (percent)
  • Demographic Analysis
    • Table 4-6: Household Coffee Usa and Cups per Day: Indexed by Type and Household Head Age Bracket, 2019 (percent and index)
    • Table 4-7: Household Coffee Use and Cups per Day: Indexed by Type and Household Income, 2019 (percent and index)
    • Table 4-8: Household Coffee Use and Cups per Day, Indexed by Type and Race/Ethnicity and Gender, 2019 (percent and index)
    • Table 4-9: Ready-to-Drink Bottled/Canned Coffee Use, Indexed by Demographic and Brand, 2019 (percent and index)
  • COFFEE MAKER OWNERSHIP AND PURCHASING TRENDS BY TYPE
    • Single-Serve Brewing System Uptake Influencing Household Coffeemaker Ownership Trends
      • Table 4-10: Household Coffee Maker Ownership by Type, 2014-2019 (percent of households)
    • Demographic Analysis
      • Table 4-11: Household Coffee Maker Ownership: Indexed by Type and Demographic, 2019 (percent and index)
    • Purchase Incidence Spikes; Automatic Drip Coffee Makers Hold Ground
      • Table 4-12: Household Coffee Maker Purchases in the Last 12 Months, 2014-2019 (percent of households)
  • COFFEE MAKER OWNERSHIP AND PURCHASING TRENDS BY BRAND
    • Coffee Maker Brand Penetration
      • Table 4-13: Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2019 (percent and index)
    • Trends Over Time
      • Table 4-14: Household Coffee Maker Brands Owned, 2015-2019 (percent of households)
      • Table 4-15: Household Coffee Maker Brands Purchased in the Last 12 Months, 2015-2019 (percent of households)
    • Demographic Analysis
      • Table 4-16: Household Coffee Maker Ownership by Brand and Demographic, 2019 (index)

CHAPTER 5: MAKING AND DRINKING COFFEE: IN-HOME VS. OUT-OF-HOME

  • HIGHLIGHTS
  • NEARLY 70% OF EMPLOYED CONSUMERS DRINK COFFEE WEEKLY
  • COFFEE AT HOME VS. OUT OF HOME
    • Table 5-1: Weekday Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2020 (percent of employed consumers who drink coffee weekly)
    • Table 5-2: Weekday Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2020 (percent of employed consumers who drink coffee weekly)
  • How Coffee Drinkers Usually Make Coffee at Home
    • Table 5-3: At-Home Coffee Making Methods, 2018 vs. 2020 (percent of consumers who make coffee at home)
  • Demographic Analysis
    • Table 5-4: At-Home Coffee Making Methods by Demographic, 2020 (percent of consumers who make coffee at home)
  • Types of Coffee Usually Used at Home
    • Table 5-5: Types of Coffee Usually Used at Home: By Usual At-Home Coffee Making Method, 2020 (percent of employed consumers who drink coffee weekly)
  • Coffee and Coffee Maker Cross-Usage Patterns
    • Table 5-6: Agreement on Types of Coffee Maker Used at Home, 2020 (percent of employed consumers who usually make each type of coffee at home)
    • Table 5-7: Agreement on Types of Coffee Usually Used at Home, 2020 (percent of employed consumers use each method to make coffee at home)

CHAPTER 6: BUYING DISPENSED COFFEE OUTSIDE OF THE HOME

  • HIGHLIGHTS
  • WHO BUYS DISPENSED COFFEE OUTSIDE OF THE HOME?
    • Table 6-1: Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days, 2019 (percent of consumers and index)
  • Demographic Analysis
    • Table 6-2: Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days: By Demographic, 2019 (percent of employed consumers)
  • WHERE DISPENSED COFFEE IS BOUGHT OUTSIDE OF THE HOME
    • Table 6-3: Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days by Purchase Location, 2019 (percent of employed consumers)
  • How Often Dispensed Coffee Is Bought from Different Establishments
    • Table 6-4: Frequency of Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days: By Purchase Location, 2019 (percent of employed consumers vs. percent of employed consumers who bought coffee outside the home in the last 7 days)
  • Demographic Analysis
    • Table 6-5: Frequency of Out-of-Home Dispensed Coffee Purchases in the Last 7 Days: By Demographic, 2019 (percent of employed consumers)
  • COFFEEHOUSES
    • Coffeehouse and Donut Shop Use Trends
      • Table 6-6 Starbucks, Dunkin', Krispy Kreme, Tim Hortons, and Caribou Coffee Use by Demographic, 2019 (percent of employed consumers)

CHAPTER 7: COFFEE BEFORE WORK AND IN THE WORKPLACE

  • HIGHLIGHTS
  • DRINKING COFFEE BEFORE WORK AND AT WORK
    • Table 7-1: Drinking Coffee Before Work vs. At Work, 2018 vs. 2020 (percent of employed consumers who drink coffee weekly)
  • Drinking Coffee Before Work: Coffee Source
    • Table 7-2: Where Coffee Drinkers Get Coffee before Work, 2020 (percent of employed consumers who drink coffee weekly)
  • Drinking Coffee At Work: Coffee Source
    • Table 7-3: Where Coffee Drinkers Get Coffee at Work, 2020 (percent of employed consumers who drink coffee weekly)
  • Demographics
    • Table 7-4: Drinking Coffee Before Work vs. At Work: Method Used by Demographic, 2020 (percent of employed consumers who drink coffee)
  • Drinking Coffee at Work: Off-Premises Coffee Sources
    • Table 7-5: Off-Premises Coffee Sources Used While at Work, 2018 (percent of employed consumers who drink coffee at/before work)
  • WORKPLACE FOOD AND BEVERAGE SERVICES
    • Table 7-6: Off-Premises Coffee Sources Used While at Work, 2020 (percent of employed consumers who drink coffee at/before work)
  • Availability and Use by Location Type

CHAPTER 8: CONSUMER TRENDS AND ATTITUDES ABOUT WORKPLACE COFFEE

  • HIGHLIGHTS
  • CONSUMER OPINIONS ON COFFEE IN THE WORKPLACE
    • Importance of Different Coffee Attributes
      • Table 8-1: Coffee Attribute Importance Ranking, 2020 (percent of employed consumers who drink coffee weekly)
    • Workplace Satisfaction with Coffee
      • Table 8-2: Coffee Attribute Workplace Satisfaction Ranking, 2020 (percent of employed consumers who drink coffee weekly)
    • Are Employers Coming Up Short?
      • Table 8-3: Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2020 (percent of employed consumers who drink coffee weekly)
  • COFFEE ATTITUDES
    • Coffee as Productivity Tool
    • Coffee as Workplace Perk
    • Employers Not Meeting Employee Coffee Expectations
      • Table 8-4: Coffee Attitudes, 2020 (percent of employed consumers who drink coffee weekly)
    • Coffee as a Productivity Tool: Demographic Analysis
      • Table 8-5: Consumer Attitudes: Coffee Helping with Productivity or Getting Through the Day: By Demographic, 2020 (percent of employed consumers who drink coffee weekly)
    • Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
      • Table 8-6: Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2020 (percent of employed consumers who drink coffee weekly)

CHAPTER 9: OFFICE COFFEE SERVICE PROVIDERS

  • HIGHLIGHTS
  • NATIONAL PROVIDERS VS. LOCAL PARTICIPANTS
  • ARAMARK CORP
    • Performance Trends
      • Table 9-1: Aramark United States Food and Support Services Revenue by Segment, 2017-2019 (million dollars)
    • Vending and Office Refreshments Operations
    • Filterfresh
  • COMPASS GROUP
    • Performance Trends
      • Table 9-2: Compass Group North America Revenue by Segment, 2015-2019 (million dollars)
    • Canteen and Canteen One Refreshment Services
    • Micro Market and Refreshment Services
    • Artisan Roasters Highlight Trend-Forward Positioning
    • Brewer Design and Technology
  • PRIMO WATER CORPORATION (FORMERLY COTT CORPORATION)
    • Transformative acquisitions
    • Company Segments
      • Table 9-3: Cott Corporation North America Revenue by Segment, 2015-2019 (million dollars)
      • Footprint
      • Growth Opportunities
  • FARMER BROTHERS
    • Two Primary Distribution Channels
    • Coffee Is the Name of the Game
  • KEURIG DR PEPPER
    • Historical Performance Trends
      • Table 9-4: Keurig Dr Pepper Revenue by Segment, 2018-2019 (million dollars)
    • At-Home and Away-from-Home Coffee Channels
    • Dr. Pepper Snapple merger
    • Coffee Systems Segment Performance Trends
      • Table 9-5: Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2019 (million dollars)
  • SODEXO
    • Performance Trends
      • Table 9-6: Sodexo North America On-Site Solutions Revenue by Segment, 2013-2019 (million dollars)
    • Corporate, Education, and Healthcare Foodservice
    • Office Coffee Service, Micro Markets, and Vending
  • STARBUCKS
    • Restaurant, Retail, and Foodservice
      • Table 9-7: Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2013-2019 (million dollars)
    • Foodservice Products and Services
    • Recent Initiatives
  • CHRIS' COFFEE SERVICE
  • FIRST CHOICE COFFEE SERVICES
    • Figure 9-1: Single-Serve Brewer with Multiple Functions and a Wide Variety of Available Coffee Selections
    • Figure 9-2: Touchscreen Brewer Allows Users to Blend Milk and Chocolate with Coffee and Tea Pods
  • PINE HILL FRESH FOODS
    • Figure 9-3: Employee Coffee Services Supplemented by Mobile Catering with a Variety of Foods
  • RED DIAMOND
    • Figure 9-4: Wholesale Coffee Brands Available from Red Diamond
  • ROYAL CUP

CHAPTER 10: CORONAVIRUS PANDEMIC CHANGING THE WORKPLACE AND CONSUMER HABITS

  • HIGHLIGHTS
  • A SWITCH FROM GROUP COFFEE TO RTD OR SINGLE-SERVE UNITS
  • CONTACTLESS COFFEE MACHINES MAKE PEOPLE FEEL SAFER IN THE OFFICE
    • Figure 10-1: Contactless Technology Allows Users to Select Coffee Without Touching the Machine
    • Figure 10-2: Smart Dispensing System Allows Users to Dispense Coffee by Movement
  • HYGIENE AND OFFICE LAYOUT CHANGES
  • MAKING WORKING FROM HOME MORE PERMANENT FOR SOME EMPLOYEES WHO USED TO WORK IN OFFICES
  • ADJUSTMENTS MAY BE DIFFERENT IN RURAL COMMUNITIES AND SUBURBS NOT HEAVILY TOUCHED BY THE VIRUS
  • OFFICE COFFEE SERVICE PROVIDERS MAY BE ABLE TO OFFER DTC COFFEE
  • CONSUMER TRENDS
    • Employed Coffee Drinkers Are More Likely to Be Concerned About the Coronavirus
      • Figure 10-3: Coronavirus Concerns: All Consumers vs. Employed Coffee Drinkers, 2020 (percent of consumers)
    • Many Consumers and Their Family/Friends Have Experienced Negative Effects with Their Job Situation
      • Figure 10-4: Negative Effects on Job Situations of Self vs. Friends/Family, 2020 (percent of consumers)
    • Most Consumers Want Companies to Step Up and Take Action
      • Figure 10-5: Consumer Desires for Company Coronavirus Responses (percent of consumers)
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