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Market Research Report

Nigeria: Opened Markets and New Infrastructure Stoke Competitive Fires

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Nigeria: Opened Markets and New Infrastructure Stoke Competitive Fires
Published: March 11, 2011 Content info:

This publication has been discontinued on August 23, 2012.



2010 was another growth year for the Nigerian telecom sector, with an estimated service revenue of $8.6bn by year end, a 6.7% year-on-year increase (in US dollar terms). Since liberalization of the market in 2003, the telecom industry has experienced high growth rates, fueled by new entrants and the launch of mobile value-added and broadband services. With a population of about 150m and mobile penetration at just 55.8% by year-end 2010, the Nigerian telecom market is forecast to have exceptional continued growth. Total market revenue by 2015 is misleading as a decreasing figure because this decrease is driven by an inflated exchange rate.

The competitive landscape of Nigeria' s telecom sector has forced operators to roll out new infrastructure to improve coverage and quality, which has resulted in a surge of subscription growth and usage. We expect growth of total market services revenue to continue over the next five years at a 5.9% CAGR. Pay-TV, fixed VoIP, broadband Internet and mobile data are anticipated to be the fastest-growth segments. Although the growth in the mobile and fixed voice segments are not as striking, they will continue to represent the bulk of the revenue.

Table of Contents

Table of Contents

  • Executive Summary
  • Market and Competitor Overview
    • Nigeria in a regional context
    • Economic, demographic and political context
    • Regulatory environment
    • Demand profile
    • Service evolution
    • Competitive landscape
    • Major market players
  • Segment analysis
    • Mobile services
    • Fixed services
    • Pay-TV
  • Identifying Opportunities
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