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Market Research Report

Marketing Automation Software Market (2013-2023)

Published by Prescient & Strategic Intelligence Private Limited Product code 536361
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Marketing Automation Software Market (2013-2023)
Published: February 19, 2019 Content info: 177 Pages
Description

It is being estimated by P&S Intelligence, that by 2024, the marketing automation software market will generate a revenue of $32.6 billion. During the forecast period, the domain will progress at a 13.6% CAGR. The reasons for the growth would be the rising use of social media and increasing adoption of digital marketing. On-premises and cloud are the two deployment types, of which the cloud category is expected to grow faster in the future. The high demand for cloud services by enterprises to improve reliability and scalability in order to eventually enhance their IT functionality and operations is one of the main reasons behind it.

Telecom and IT, banking, financial services, and insurance (BFSI), automotive, retail, hospitality, manufacturing, government, healthcare, media and entertainment, education, e-commerce, and others (aerospace, logistics defense, and research companies) are the various industries that contribute to the marketing automation software market growth. Among all these, the largest revenue contribution in 2018 is estimated to come from the BFSI sector. The huge amounts of data with BFSI companies can be leveraged to target more customers, using marketing automation software; therefore, the growth of the sector will positively affect the domain.

Another reason for the marketing automation software market progress is the increasing usage of automation tools by digital marketing agencies to run advertising campaigns on multiple channels. The management of repetitive tasks for e-mail marketing, social media marketing, and search engine optimization becomes easier with automation tools. The digital marketing vertical has grown because of increasing internet penetration in developed as well as developing countries.

In 2018, North America is estimated to lead the marketing automation software market, owing to the growth of digital marketing and a rapidly increasingly number of start-ups, which will result in a rise in the adoption of such software. Companies in the region are increasingly marketing their products and services on digital platforms, as the penetration of online media in people's lives is growing. People here are becoming tech-savvy, which is apparent in their shifting inclination toward social media.

Another reason for the increasing marketing activities on online platforms is the improvement in retail and growth of the e-commerce sector. Further, with developments in IoT technologies and IT industry as a whole, the innovation scope is also increasing. Vendors are offering advanced software to help companies in their marketing activities, which is further taking the marketing automation software market forward.

Marketing automation software is fast becoming essential for B2C and B2B organizations for lead generation and nurturing, making the domain highly competitive. The marketing automation software market is currently witnessing the entry of new players and a decline in software prices. IBM corporation, Oracle Corporation, Salesforce.com Inc., Adobe Systems Incorporated, Teradata Corporation, HubSpot Inc, SharpSpring, Inc., Act-On Software Inc., Infusionsoft Inc., SAS Institute Inc. (SAS), and ActiveCampaign Inc. are the key players in the domain.

Global Marketing Automation Software Market Segmentation

Market Segmentation by Solution

  • Cross Channel Campaign Management (CCCM)
  • Real-time Interaction Management
  • Lead-to-Revenue Management (L2RM)
  • Marketing Resource Management
  • Content Marketing Platform (CMP)
  • Through Channel Marketing Automation (TCMA)

Market Segmentation by Enterprise Size

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

Market Segmentation by Deployment Type

  • Cloud
  • On-premises

Market Segmentation by Industry

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecom and IT
  • Retail
  • Automotive
  • Manufacturing
  • Hospitality
  • Healthcare
  • Government
  • Media and Entertainment
  • E-Commerce
  • Education
  • Others (Defense, Aerospace, Research Companies, and Logistics)

Market Segmentation by Region

  • North America Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • By country (U.S. and Canada)
  • Europe Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • By country (U.K., France, Germany, Italy, Spain, and Rest of Europe)
  • Asia-Pacific (APAC) Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • By country (China, Japan, India, South Korea, Australia, and Rest of APAC)
  • Latin America (LATAM) Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • By country (Brazil, Mexico, Rest of LATAM)
  • Middle-East and Africa (MEA) Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • By country (Saudi Arabia, U.A.E., Egypt, Turkey, Nigeria, South Africa, and Rest of MEA)
Table of Contents

Table of Content

Chapter 1. Research Background

  • 1.1 Research Objectives
  • 1.2 Market Definition
  • 1.3 Research Scope
    • 1.3.1 Market Segmentation by Solution
    • 1.3.2 Market Segmentation by Enterprise Size
    • 1.3.3 Market Segmentation by Deployment Type
    • 1.3.4 Market Segmentation by Industry
    • 1.3.5 Market Segmentation by Region
    • 1.3.6 Analysis Period
    • 1.3.7 Market Data Reporting Unit
      • 1.3.7.1 Value
  • 1.4 Key Stakeholders

Chapter 2. Research Methodology

  • 2.1 Secondary Research
  • 2.2 Primary Research
    • 2.2.1 Breakdown of Primary Research Respondents
      • 2.2.1.1 By country
      • 2.2.1.2 By industry participant
      • 2.2.1.3 By company type
  • 2.3 Market Size Estimation
  • 2.4 Data Triangulation
  • 2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

  • 4.1 Definition of Market Segments
    • 4.1.1 By Solution
      • 4.1.1.1 Cross-channel campaign management (CCCM)
      • 4.1.1.2 Real-time interaction management
      • 4.1.1.3 Lead-to-revenue management (L2RM)
      • 4.1.1.4 Marketing resource management
      • 4.1.1.5 Content Marketing Platform (CMP)
      • 4.1.1.6 Through Channel Marketing Automation (TCMA)
    • 4.1.2 By Enterprise Size
      • 4.1.2.1 Large enterprises
      • 4.1.2.2 SMEs
    • 4.1.3 By Deployment Type
      • 4.1.3.1 Cloud
      • 4.1.3.2 On-Premises
    • 4.1.4 By Industry
      • 4.1.4.1 BFSI
      • 4.1.4.2 Telecom & IT
      • 4.1.4.3 Retail
      • 4.1.4.4 Automotive
      • 4.1.4.5 Hospitality
      • 4.1.4.6 Manufacturing
      • 4.1.4.7 Healthcare
      • 4.1.4.8 Government
      • 4.1.4.9 Media & entertainment
      • 4.1.4.10 E-commerce
      • 4.1.4.11 Education
      • 4.1.4.12 Others
  • 4.2 Value Chain Analysis
  • 4.3 Market Dynamics
    • 4.3.1 Trends
      • 4.3.1.1 Focus on personalized content
      • 4.3.1.2 Use of predictive lead scoring
    • 4.3.2 Drivers
      • 4.3.2.1 Rising adoption of digital marketing
      • 4.3.2.2 Growing social media usage across the globe
      • 4.3.2.3 Impact analysis of drivers on market forecast
    • 4.3.3 Restraints
      • 4.3.3.1 High initial investment
      • 4.3.3.2 Impact analysis of restraints on market forecast
    • 4.3.4 Opportunities
      • 4.3.4.1 Integration of artificial intelligence (AI) with marketing automation software
      • 4.3.4.2 Growing adoption of marketing automation software among SMEs
  • 4.4 Porter's Five Forces Analysis

Chapter 5. Global Market Size and Forecast

  • 5.1 By Solution
  • 5.2 By Enterprise Size
  • 5.3 By Deployment Type
  • 5.4 By Industry
  • 5.5 By Region

Chapter 6. North America Market Size and Forecast

  • 6.1 By Solution
  • 6.2 By Enterprise Size
  • 6.3 By Deployment Type
  • 6.4 By Industry
  • 6.5 By Country

Chapter 7. Europe Market Size and Forecast

  • 7.1 By Solution
  • 7.2 By Enterprise Size
  • 7.3 By Deployment Type
  • 7.4 By Industry
  • 7.5 By Country

Chapter 8. APAC Market Size and Forecast

  • 8.1 By Solution
  • 8.2 By Enterprise Size
  • 8.3 By Deployment Type
  • 8.4 By Industry
  • 8.5 By Country

Chapter 9. Latin America Market Size and Forecast

  • 9.1 By Solution
  • 9.2 By Enterprise Size
  • 9.3 By Deployment Type
  • 9.4 By Industry
  • 9.5 By Country

Chapter 10. MEA Market Size and Forecast

  • 10.1 By Solution
  • 10.2 By Enterprise Size
  • 10.3 By Deployment Type
  • 10.4 By Industry
  • 10.5 By Country

Chapter 11. Competitive Landscape

  • 11.1 List of Key Players
  • 11.2 Market Share Analysis of Key Players
  • 11.3 Competitive Benchmarking of Key Players
  • 11.4 Recent Activities of Key Players
  • 11.5 Global Strategic Developments of Key Players
    • 11.5.1 Mergers and Acquisitions
    • 11.5.2 Partnerships
    • 11.5.3 Product Launches
    • 11.5.4 Other Developments

Chapter 12. Company Profiles

  • 12.1 Oracle Corporation
    • 12.1.1 Business Overview
    • 12.1.2 Product and Service Offerings
    • 12.1.3 Key Financial Summary
    • 12.1.4 SWOT Analysis
  • 12.2 International Business Machines (IBM) Corporation
    • 12.2.1 Business Overview
    • 12.2.2 Product and Service Offerings
    • 12.2.3 Key Financial Summary
    • 12.2.4 SWOT Analysis
  • 12.3 Adobe Systems Incorporated
    • 12.3.1 Business Overview
    • 12.3.2 Product and Service Offerings
    • 12.3.3 Key Financial Summary
    • 12.3.4 SWOT Analysis
  • 12.4 Salesforce.com, Inc
    • 12.4.1 Business Overview
    • 12.4.2 Product and Service Offerings
    • 12.4.3 Key Financial Summary
    • 12.4.4 SWOT Analysis
  • 12.5 HubSpot, Inc
    • 12.5.1 Business Overview
    • 12.5.2 Product and Service Offerings
    • 12.5.3 Key Financial Summary
  • 12.6 Teradata Corporation
    • 12.6.1 Business Overview
    • 12.6.2 Product and Service Offerings
    • 12.6.3 Key Financial Summary
    • 12.6.4 SWOT Analysis
  • 12.7 Act-On Software, Inc.
    • 12.7.1 Business Overview
    • 12.7.2 Product and Service Offerings
  • 12.8 SharpSpring, Inc.
    • 12.8.1 Business Overview
    • 12.8.2 Product and Service Offerings
    • 12.8.3 Key Financial Summary
  • 12.9 SAP SE
    • 12.9.1 Business Overview
    • 12.9.2 Product and Service Offerings
    • 12.9.3 Key Financial Summary
    • 12.9.4 SWOT Analysis
  • 12.10 SAS Institute Inc.
    • 12.10.1 Business Overview
    • 12.10.2 Product and Service Offerings
    • 12.10.3 Key Financial Summary
    • 12.10.4 SWOT Analysis
  • 12.11 Infusionsoft, Inc.
    • 12.11.1 Business Overview
    • 12.11.2 Product and Service Offerings
  • 12.12 ActiveCampaign, Inc.
    • 12.12.1 Business overview
    • 12.12.2 Product and service offerings

Chapter 13. Appendix

  • 13.1 Abbreviations
  • 13.2 Sources and References
  • 13.3 Related Reports

List of Tables

  • TABLE 1 ANALYSIS PERIOD OF THE STUDY
  • TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 4 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2018)
  • TABLE 5 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019-2024)
  • TABLE 6 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2018)
  • TABLE 7 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019-2024)
  • TABLE 8 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2018)
  • TABLE 9 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019-2024)
  • TABLE 10 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2018)
  • TABLE 11 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019-2024)
  • TABLE 12 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, $M (2014-2018)
  • TABLE 13 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REGION, $M (2019-2024)
  • TABLE 14 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2018)
  • TABLE 15 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019-2024)
  • TABLE 16 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2018)
  • TABLE 17 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019-2024)
  • TABLE 18 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2018)
  • TABLE 19 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019-2024)
  • TABLE 20 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2018)
  • TABLE 21 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019-2024)
  • TABLE 22 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2018)
  • TABLE 23 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2019-2024)
  • TABLE 24 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2018)
  • TABLE 25 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019-2024)
  • TABLE 26 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2018)
  • TABLE 27 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019-2024)
  • TABLE 28 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2018)
  • TABLE 29 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019-2024)
  • TABLE 30 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2018)
  • TABLE 31 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019-2024)
  • TABLE 32 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2018)
  • TABLE 33 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2019-2024)
  • TABLE 34 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2018)
  • TABLE 35 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019-2024)
  • TABLE 36 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2018)
  • TABLE 37 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019-2024)
  • TABLE 38 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2018)
  • TABLE 39 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019-2024)
  • TABLE 40 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2018)
  • TABLE 41 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019-2024)
  • TABLE 42 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2018)
  • TABLE 43 APAC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2019-2024)
  • TABLE 44 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2018)
  • TABLE 45 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019-2024)
  • TABLE 46 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2018)
  • TABLE 47 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019-2024)
  • TABLE 48 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2018)
  • TABLE 49 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019-2024)
  • TABLE 50 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2018)
  • TABLE 51 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019-2024)
  • TABLE 52 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2018)
  • TABLE 53 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2019-2024)
  • TABLE 54 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2018)
  • TABLE 55 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019-2024)
  • TABLE 56 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2018)
  • TABLE 57 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019-2024)
  • TABLE 58 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2018)
  • TABLE 59 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019-2024)
  • TABLE 60 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2018)
  • TABLE 61 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019-2024)
  • TABLE 62 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2018)
  • TABLE 63 MEA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2019-2024)
  • TABLE 64 LIST OF KEY PLAYERS
  • TABLE 65 ORACLE CORPORATION - AT A GLANCE
  • TABLE 66 ORACLE CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 67 IBM CORPORATION - AT A GLANCE
  • TABLE 68 IBM CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 69 ADOBE SYSTEMS INCORPORATED - AT A GLANCE
  • TABLE 70 ADOBE SYSTEMS INCORPORATED - KEY FINANCIAL SUMMARY
  • TABLE 71 SALESFORCE.COM, INC - AT A GLANCE
  • TABLE 72 SALESFORCE.COM, INC - KEY FINANCIAL SUMMARY
  • TABLE 73 HUBSPOT, INC - AT A GLANCE
  • TABLE 74 HUBSPOT, INC - KEY FINANCIAL SUMMARY
  • TABLE 75 TERADATA CORPORATION - AT A GLANCE
  • TABLE 76 TERADATA CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 77 ACT-ON SOFTWARE, INC. - AT A GLANCE
  • TABLE 78 SHARPSPRING, INC. - AT A GLANCE
  • TABLE 79 SHARPSPRING, INC. - KEY FINANCIAL SUMMARY
  • TABLE 80 SAP SE - AT A GLANCE
  • TABLE 81 SAP SE - KEY FINANCIAL SUMMARY
  • TABLE 82 SAS INSTITUTE INC. - AT A GLANCE
  • TABLE 83 SAS INSTITUTE INC. - KEY FINANCIAL SUMMARY
  • TABLE 84 INFUSIONSOFT, INC. - AT A GLANCE
  • TABLE 85 ACTIVECAMPAIGN, INC. - AT A GLANCE

List of Figures

  • FIG 1 RESEARCH SCOPE
  • FIG 2 RESEARCH METHODOLOGY
  • FIG 3 REGION-WISE SPLIT OF PRIMARY AND SECONDARY RESEARCH
  • FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY REGION
  • FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
  • FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
  • FIG 7 DATA TRIANGULATION APPROACH
  • FIG 8 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SUMMARY
  • FIG 9 VALUE CHAIN ANALYSIS
  • FIG 10 BARGAINING POWER OF BUYERS
  • FIG 11 BARGAINING POWER OF SUPPLIERS
  • FIG 12 INTENSITY OF RIVALRY
  • FIG 13 THREATS OF NEW ENTRANTS
  • FIG 14 THREAT OF SUBSTITUTES
  • FIG 15 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2024)
  • FIG 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2024)
  • FIG 17 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2024)
  • FIG 18 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2024)
  • FIG 19 WORLDWIDE MAJOR MARKETS FOR MARKETING AUTOMATION SOFTWARE
  • FIG 20 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, $M (2014-2024)
  • FIG 21 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 22 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2024)
  • FIG 23 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2024)
  • FIG 24 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2024)
  • FIG 25 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2024)
  • FIG 26 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2024)
  • FIG 27 EUROPE MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 28 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2024)
  • FIG 29 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2024)
  • FIG 30 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2024)
  • FIG 31 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2024)
  • FIG 32 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2024)
  • FIG 33 APAC MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 34 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2024)
  • FIG 35 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2024)
  • FIG 36 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2024)
  • FIG 37 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2024)
  • FIG 38 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2024)
  • FIG 39 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 40 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2024)
  • FIG 41 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2024)
  • FIG 42 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2024)
  • FIG 43 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2024)
  • FIG 44 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2024)
  • FIG 45 MEA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 46 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014-2024)
  • FIG 47 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014-2024)
  • FIG 48 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014-2024)
  • FIG 49 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014-2024)
  • FIG 50 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014-2024)
  • FIG 51 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2017)
  • FIG 52 RECENT ACTIVITIES OF KEY PLAYERS
  • FIG 53 ORACLE CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
  • FIG 54 SWOT ANALYSIS OF ORACLE CORPORATION
  • FIG 55 IBM CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 56 SWOT ANALYSIS OF IBM CORPORATION
  • FIG 57 ADOBE SYSTEMS INCORPORATED - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 58 SWOT ANALYSIS OF ADOBE SYSTEMS INCORPORATED
  • FIG 59 SALESFORCE.COM, INC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
  • FIG 60 SWOT ANALYSIS OF SALESFORCE.COM, INC
  • FIG 61 HUBSPOT, INC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 62 TERADATA CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017
  • FIG 63 SWOT ANALYSIS OF TERADATA CORPORATION
  • FIG 64 SAP SE - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 65 SWOT ANALYSIS OF SAP SE
  • FIG 66 SWOT ANALYSIS OF SAS INSTITUTE INC.
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