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Market Research Report

Internet Protocol Television (IPTV) Market by Transmission Method, by Offering, by End User, by Device Type, by Application, by Geography - Global Market Size, Share, Development, Growth, and Demand Forecast, 2013 - 2023

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Internet Protocol Television (IPTV) Market by Transmission Method, by Offering, by End User, by Device Type, by Application, by Geography - Global Market Size, Share, Development, Growth, and Demand Forecast, 2013 - 2023
Published: June 1, 2018 Content info: 116 Pages
Description

Global IPTV market is expected to reach $98,019.3 million by 2023,

Availability of bundled offers, fast broadband networks, government initiatives, and high demand for video on demand (VoD) services are the major factors driving the market growth.

Insights into market segments

On the basis of transmission method, the IPTV market has been categorized into wired and wireless transmission, of which, the wireless transmission is projected to grow faster, witnessing a CAGR of 16.4% during the forecast period. This can be attributed to the elimination of cabling and wiring hassles, and the feasibility it provides to the users to access a program from any place, using a wireless device.

On the basis of end user, the market has been categorized into residential and enterprises. With rising corporate interest to communicate with employees, improve training, meet compliance requirements, and reduce travel costs, the IPTV market is expected see faster growth from enterprises, witnessing a CAGR of 15.8% during the forecast period. Besides, corporate entities across various industries including hospitality, education, finance, media, energy, healthcare, and transport are increasingly using IPTV services to build additional revenue streams such as targeted advertising. These entities also use IPTV solutions to distribute on-demand content, event information, archived and live news, and public screens spread across their corporate network.

Market is expected to witness the fastest growth in APAC

During the forecast period, the IPTV market is expected to continue witnessing the fastest growth in APAC, owing to the significant investments in fiber optics in countries such as China, India, Malaysia, and Indonesia. Fiber optics aid in wired transmission and with more such facilities, the adoption of IPTV increases. Moreover, rising internet penetration rates in India and China are also expected to offer significant growth opportunities for the market.

Growth of IPTV market in APAC is directly proportional to the growth in broadband penetration. The region leads the global IPTV market in terms of number of subscribers. Government regulations promoting digitalization in APAC countries, such as India and Japan, have further boosted broadband penetration, consequently contributing to the growth of the market.

The market in the region is projected to witness a CAGR of around 18% during the forecast period. Increasing awareness about internet-based TV services are contributing to the growth of market in APAC.

Improvements in internet infrastructure is a key growth driver for the market

Owing to the increasing improvements in internet infrastructure, a hike in the number of IPTV subscribers has been observed. Rapid advancements in compression, transmission, and watermarking technologies are encouraging telecom providers to add IPTV services to their offerings. IPTV services consume heavy data packets and higher bandwidths, which are offered by improved and finer internet infrastructure.

In addition, improving internet infrastructure is transforming telecom operators into digital service providers. At the same time, they are also transitioning towards broadband internet protocol, which leads end-users to access television as an IPTV service.

IPTV market competitiveness

Players in the IPTV market are focusing on maintaining low subscription fees, offering bundled packages along with more provisions in rural areas.

A small number of companies supply the latest IPTV systems. Some major telecom vendors, such as Ericsson, ZTE Corporation, and some IT houses led by Microsoft, are also active in this space. In recent years, telecom operators have started focusing on launching broadband access that act as a replacement for the declining voice business, impacted by mobile substitution.

The market is undergoing vertical integration, wherein telecom operators are observed to be collaborating with TV manufacturers, to develop TV units with built-in set-top-boxes. Such collaborations are being complemented with joint agreements between TV manufacturers and telecom operators to promote IPTV services.

Some of the key players operating in the IPTV market are AT&T Inc., Verizon Communications Inc., Orange, Deutsche Telekom, Telefonica, BT Group plc, Rostelecom, and SK Telecom.

IPTV Market Segmentation

  • By Transmission Method
    • Wired
    • Wireless
  • By Offering
    • Bundled
    • Standalone
  • By End User
    • Residential
    • Enterprises
  • By Device Type
    • Smartphones and tablets
    • PC
    • Smart TV
  • By Application
    • Linear television
    • Non-linear television
  • By Geography
    • North America IPTV Market
      • By Transmission Method
      • By Offering
      • By End User
      • By Device Type
      • By Application
      • By Country - U.S., Canada
    • Europe IPTV Market
      • By Transmission Method
      • By Offering
      • By End User
      • By Device Type
      • By Application
      • By Country - U.K., Sweden, Germany, France, Rest of Europe
    • APAC IPTV Market
      • By Transmission Method
      • By Offering
      • By End User
      • By Device Type
      • By Application
      • By Country - China, India, Japan, Rest of APAC
    • LAMEA IPTV Market
      • By Transmission Method
      • By Offering
      • By End User
      • By Device Type
      • By Application
      • By Country - Brazil, UAE, Africa, Rest of LAMEA
Table of Contents

Table of Content

Chapter 1. Research Background

  • 1.1 Research Objectives
  • 1.2 Market Definition
  • 1.3 Research Scope
    • 1.3.1 Market Segmentation by Transmission Method
    • 1.3.2 Market Segmentation by Offering
    • 1.3.3 Market Segmentation by End User
    • 1.3.4 Market Segmentation by Device Type
    • 1.3.5 Market Segmentation by Application
    • 1.3.6 Market Segmentation by Geography
    • 1.3.7 Analysis Period
    • 1.3.8 Market Data Reporting Unit
      • 1.3.8.1 Value
  • 1.4 Key Stakeholders

Chapter 2. Research Methodology

  • 2.1 Secondary Research
  • 2.2 Primary Research
    • 2.2.1 Breakdown of Primary Research Respondents
      • 2.2.1.1 By region
      • 2.2.1.2 By industry participant
      • 2.2.1.3 By company type
  • 2.3 Market Size Estimation
  • 2.4 Data Triangulation
  • 2.5 Assumptions for the Study

Chapter 3. Executive Summary

  • 3.1 Voice of Industry Experts/KOLs

Chapter 4. Introduction

  • 4.1 Definition of Market Segments
    • 4.1.1 By Transmission Method
      • 4.1.1.1 Wired
      • 4.1.1.2 Wireless
    • 4.1.2 By Offering
      • 4.1.2.1 Bundled
      • 4.1.2.2 Standalone
    • 4.1.3 By End User
      • 4.1.3.1 Residential
      • 4.1.3.2 Enterprises
    • 4.1.4 By Device Type
      • 4.1.4.1 Smartphones and tablets
      • 4.1.4.2 PCs
      • 4.1.4.3 Smart TVs
    • 4.1.5 By Application
      • 4.1.5.1 Linear TV
      • 4.1.5.2 Nonlinear TV
  • 4.2 Value Chain Analysis
  • 4.3 Market Dynamics
    • 4.3.1 Trends
      • 4.3.1.1 Growing demand for FTTH, HD, and UHD IPTV services
      • 4.3.1.2 Shift toward customized and interactive IPTV services
    • 4.3.2 Drivers
      • 4.3.2.1 Growing interest of telcos and major vendors in IPTV
      • 4.3.2.2 Increasing use of the internet and the advent of mobile CDNs
      • 4.3.2.3 Rising demand for HD channels and VoD
      • 4.3.2.4 Impact analysis of drivers on market forecast
    • 4.3.3 Restraints
      • 4.3.3.1 Stringent regulatory norms and low content availability
      • 4.3.3.2 Lack of infrastructure
      • 4.3.3.3 Impact analysis of restraints on market forecast
    • 4.3.4 Opportunities
      • 4.3.4.1 Widening of digital broadcasting ecosystem
  • 4.4 Porter's Five Forces Analysis

Chapter 5. Global Market Size and Forecast

  • 5.1 By Transmission Method
  • 5.2 By Offering
  • 5.3 By End User
  • 5.4 By Device Type
  • 5.5 By Application
  • 5.6 By Region

Chapter 6. Europe Market Size and Forecast

  • 6.1 By Transmission Method
  • 6.2 By Offering
  • 6.3 By End User
  • 6.4 By Device Type
  • 6.5 By Application
  • 6.6 By Country

Chapter 7. North America Market Size and Forecast

  • 7.1 By Transmission Method
  • 7.2 By Offering
  • 7.3 By End User
  • 7.4 By Device Type
  • 7.5 By Application
  • 7.6 By Country

Chapter 8. APAC Market Size and Forecast

  • 8.1 By Transmission Method
  • 8.2 By Offering
  • 8.3 By End User
  • 8.4 By Device Type
  • 8.5 By Application
  • 8.6 By Country

Chapter 9. LAMEA Market Size and Forecast

  • 9.1 By Transmission Method
  • 9.2 By Offering
  • 9.3 By End User
  • 9.4 By Device Type
  • 9.5 By Application
  • 9.6 By Country

Chapter 10. Competitive Landscape

  • 10.1 Global Strategic Developments of Key Players
    • 10.1.1 Mergers and Acquisitions
    • 10.1.2 Product Launches
    • 10.1.3 Partnerships
    • 10.1.4 Facility Expansions

Chapter 11. Company Profiles

  • 11.1 AT&T Inc.
    • 11.1.1 Business Overview
    • 11.1.2 Product and Service Offerings
    • 11.1.3 Key Financial Summary
  • 11.2 Verizon Communications Inc.
    • 11.2.1 Business Overview
    • 11.2.2 Product and Service Offerings
    • 11.2.3 Key Financial Summary
  • 11.3 Orange SA
    • 11.3.1 Business Overview
    • 11.3.2 Product and Service Offerings
    • 11.3.3 Key Financial Summary
  • 11.4 Deutsche Telekom
    • 11.4.1 Business Overview
    • 11.4.2 Product and Service Offerings
    • 11.4.3 Key Financial Summary
  • 11.5 Telefonica S.A.
    • 11.5.1 Business Overview
    • 11.5.2 Product and Service Offerings
    • 11.5.3 Key Financial Summary
  • 11.6 SK Telecom
    • 11.6.1 Business Overview
    • 11.6.2 Product and Service Offerings
    • 11.6.3 Key Financial Summary

Chapter 12. Appendix

  • 12.1 Abbreviations
  • 12.2 Sources and References

List of Tables

  • TABLE 1 ANALYSIS PERIOD OF THE STUDY
  • TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 4 GLOBAL IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2017)
  • TABLE 5 GLOBAL IPTV MARKET, BY TRANSMISSION METHOD, $M (2018-2023)
  • TABLE 6 GLOBAL IPTV MARKET, BY OFFERING, $M (2013-2017)
  • TABLE 7 GLOBAL IPTV MARKET, BY OFFERING, $M (2018-2023)
  • TABLE 8 GLOBAL IPTV MARKET, BY END USER, $M (2013-2017)
  • TABLE 9 GLOBAL IPTV MARKET, BY END USER, $M (2018-2023)
  • TABLE 10 GLOBAL IPTV MARKET, BY DEVICE TYPE, $M (2013-2017)
  • TABLE 11 GLOBAL IPTV MARKET, BY DEVICE TYPE, $M (2018-2023)
  • TABLE 12 GLOBAL IPTV MARKET, BY APPLICATION, $M (2013-2017)
  • TABLE 13 GLOBAL IPTV MARKET, BY APPLICATION, $M (2018-2023)
  • TABLE 14 GLOBAL IPTV MARKET, BY REGION, $M (2013-2017)
  • TABLE 15 GLOBAL IPTV MARKET, BY REGION, $M (2018-2023)
  • TABLE 16 EUROPE IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2017)
  • TABLE 17 EUROPE IPTV MARKET, BY TRANSMISSION METHOD, $M (2018-2023)
  • TABLE 18 EUROPE IPTV MARKET, BY OFFERING, $M (2013-2017)
  • TABLE 19 EUROPE IPTV MARKET, BY OFFERING, $M (2018-2023)
  • TABLE 20 EUROPE IPTV MARKET, BY END USER, $M (2013-2017)
  • TABLE 21 EUROPE IPTV MARKET, BY END USER, $M (2018-2023)
  • TABLE 22 EUROPE IPTV MARKET, BY DEVICE TYPE, $M (2013-2017)
  • TABLE 23 EUROPE IPTV MARKET, BY DEVICE TYPE, $M (2018-2023)
  • TABLE 24 EUROPE IPTV MARKET, BY APPLICATION, $M (2013-2017)
  • TABLE 25 EUROPE IPTV MARKET, BY APPLICATION, $M (2018-2023)
  • TABLE 26 EUROPE IPTV MARKET, BY COUNTRY, $M (2013-2017)
  • TABLE 27 EUROPE IPTV MARKET, BY COUNTRY, $M (2018-2023)
  • TABLE 28 NORTH AMERICA IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2017)
  • TABLE 29 NORTH AMERICA IPTV MARKET, BY TRANSMISSION METHOD, $M (2018-2023)
  • TABLE 30 NORTH AMERICA IPTV MARKET, BY OFFERING, $M (2013-2017)
  • TABLE 31 NORTH AMERICA IPTV MARKET, BY OFFERING, $M (2018-2023)
  • TABLE 32 NORTH AMERICA IPTV MARKET, BY END USER, $M (2013-2017)
  • TABLE 33 NORTH AMERICA IPTV MARKET, BY END USER, $M (2018-2023)
  • TABLE 34 NORTH AMERICA IPTV MARKET, BY DEVICE TYPE, $M (2013-2017)
  • TABLE 35 NORTH AMERICA IPTV MARKET, BY DEVICE TYPE, $M (2018-2023)
  • TABLE 36 NORTH AMERICA IPTV MARKET, BY APPLICATION, $M (2013-2017)
  • TABLE 37 NORTH AMERICA IPTV MARKET, BY APPLICATION, $M (2018-2023)
  • TABLE 38 NORTH AMERICA IPTV MARKET, BY COUNTRY, $M (2013-2017)
  • TABLE 39 NORTH AMERICA IPTV MARKET, BY COUNTRY, $M (2018-2023)
  • TABLE 40 APAC IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2017)
  • TABLE 41 APAC IPTV MARKET, BY TRANSMISSION METHOD, $M (2018-2023)
  • TABLE 42 APAC IPTV MARKET, BY OFFERING, $M (2013-2017)
  • TABLE 43 APAC IPTV MARKET, BY OFFERING, $M (2018-2023)
  • TABLE 44 APAC IPTV MARKET, BY END USER, $M (2013-2017)
  • TABLE 45 APAC IPTV MARKET, BY END USER, $M (2018-2023)
  • TABLE 46 APAC IPTV MARKET, BY DEVICE TYPE, $M (2013-2017)
  • TABLE 47 APAC IPTV MARKET, BY DEVICE TYPE, $M (2018-2023)
  • TABLE 48 APAC IPTV MARKET, BY APPLICATION, $M (2013-2017)
  • TABLE 49 APAC IPTV MARKET, BY APPLICATION, $M (2018-2023)
  • TABLE 50 APAC IPTV MARKET, BY COUNTRY, $M (2013-2017)
  • TABLE 51 APAC IPTV MARKET, BY COUNTRY, $M (2018-2023)
  • TABLE 52 LAMEA IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2017)
  • TABLE 53 LAMEA IPTV MARKET, BY TRANSMISSION METHOD, $M (2018-2023)
  • TABLE 54 LAMEA IPTV MARKET, BY OFFERING, $M (2013-2017)
  • TABLE 55 LAMEA IPTV MARKET, BY OFFERING, $M (2018-2023)
  • TABLE 56 LAMEA IPTV MARKET, BY END USER, $M (2013-2017)
  • TABLE 57 LAMEA IPTV MARKET, BY END USER, $M (2018-2023)
  • TABLE 58 LAMEA IPTV MARKET, BY DEVICE TYPE, $M (2013-2017)
  • TABLE 59 LAMEA IPTV MARKET, BY DEVICE TYPE, $M (2018-2023)
  • TABLE 60 LAMEA IPTV MARKET, BY APPLICATION, $M (2013-2017)
  • TABLE 61 LAMEA IPTV MARKET, BY APPLICATION, $M (2018-2023)
  • TABLE 62 LAMEA IPTV MARKET, BY COUNTRY, $M (2013-2017)
  • TABLE 63 LAMEA IPTV MARKET, BY COUNTRY, $M (2018-2023)
  • TABLE 64 AT&T INC. - AT A GLANCE
  • TABLE 65 AT&T INC. - KEY FINANCIAL SUMMARY
  • TABLE 66 VERIZON COMMUNICATIONS INC. - AT A GLANCE
  • TABLE 67 VERIZON COMMUNICATIONS INC. - KEY FINANCIAL SUMMARY
  • TABLE 68 ORANGE SA - AT A GLANCE
  • TABLE 69 ORANGE SA - KEY FINANCIAL SUMMARY
  • TABLE 70 DEUTSCHE TELEKOM - AT A GLANCE
  • TABLE 71 DEUTSCHE TELEKOM - KEY FINANCIAL SUMMARY
  • TABLE 72 TELEFONICA S.A. - AT A GLANCE
  • TABLE 73 TELEFONICA S.A. - KEY FINANCIAL SUMMARY
  • TABLE 74 SK TELECOM - AT A GLANCE
  • TABLE 75 SK TELECOM - KEY FINANCIAL SUMMARY

LIST OF FIGURES

  • FIG 1 RESEARCH SCOPE
  • FIG 2 RESEARCH METHODOLOGY
  • FIG 3 REGIONAL SPLIT OF PRIMARY AND SECONDARY RESEARCH
  • FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY REGION
  • FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
  • FIG 6 BREAKDOWN OF PRIMARY RESEARCHBY COMPANY TYPE
  • FIG 7 DATA TRIANGULATION APPROACH
  • FIG 8 GLOBAL IPTV MARKET SUMMARY
  • FIG 9 OPINION OF INDUSTRY EXPERTS/KOLS
  • FIG 10 BARGAINING POWER OF BUYERS
  • FIG 11 BARGAINING POWER OF SUPPLIERS
  • FIG 12 INTENSITY OF RIVALRY
  • FIG 13 THREAT OF NEW ENTRANTS
  • FIG 14 THREAT OF SUBSTITUTES
  • FIG 15 GLOBAL IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2023)
  • FIG 16 GLOBAL IPTV MARKET, BY OFFERING, $M (2013-2023)
  • FIG 17 GLOBAL IPTV MARKET, BY END USER, $M (2013-2023)
  • FIG 18 GLOBAL IPTV MARKET, BY DEVICE TYPE, $M (2013-2023)
  • FIG 19 GLOBAL IPTV MARKET, BY APPLICATION, $M (2013-2023)
  • FIG 20 WORLDWIDE MAJOR MARKETS FOR IPTV
  • FIG 21 EUROPE IPTV MARKET SNAPSHOT
  • FIG 22 EUROPE IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2023)
  • FIG 23 EUROPE IPTV MARKET, BY OFFERING, $M (2013-2023)
  • FIG 24 EUROPE IPTV MARKET, BY END USER, $M (2013-2023)
  • FIG 25 EUROPE IPTV MARKET, BY DEVICE TYPE, $M (2013-2023)
  • FIG 26 EUROPE IPTV MARKET, BY APPLICATION, $M (2013-2023)
  • FIG 27 EUROPE IPTV MARKET, BY COUNTRY, $M (2013-2023)
  • FIG 28 NORTH AMERICA IPTV MARKET SNAPSHOT
  • FIG 29 NORTH AMERICA IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2023)
  • FIG 30 NORTH AMERICA IPTV MARKET, BY OFFERING, $M (2013-2023)
  • FIG 31 NORTH AMERICA IPTV MARKET, BY END USER, $M (2013-2023)
  • FIG 32 NORTH AMERICA IPTV MARKET, BY DEVICE TYPE, $M (2013-2023)
  • FIG 33 NORTH AMERICA IPTV MARKET, BY APPLICATION, $M (2013-2023)
  • FIG 34 NORTH AMERICA IPTV MARKET, BY COUNTRY, $M (2013-2023)
  • FIG 35 APAC IPTV MARKET SNAPSHOT
  • FIG 36 APAC IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2023)
  • FIG 37 APAC IPTV MARKET, BY OFFERING, $M (2013-2023)
  • FIG 38 APAC IPTV MARKET, BY END USER, $M (2013-2023)
  • FIG 39 APAC IPTV MARKET, BY DEVICE TYPE, $M (2013-2023)
  • FIG 40 APAC IPTV MARKET, BY APPLICATION, $M (2013-2023)
  • FIG 41 APAC IPTV MARKET, BY COUNTRY, $M (2013-2023)
  • FIG 42 LAMEA IPTV MARKET SNAPSHOT
  • FIG 43 LAMEA IPTV MARKET, BY TRANSMISSION METHOD, $M (2013-2023)
  • FIG 44 LAMEA IPTV MARKET, BY OFFERING, $M (2013-2023)
  • FIG 45 LAMEA IPTV MARKET, BY END USER, $M (2013-2023)
  • FIG 46 LAMEA IPTV MARKET, BY DEVICE TYPE, $M (2013-2023)
  • FIG 47 LAMEA IPTV MARKET, BY APPLICATION, $M (2013-2023)
  • FIG 48 LAMEA IPTV MARKET, BY COUNTRY, $M (2013-2023)
  • FIG 49 AT&T INC. - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 50 VERIZON COMMUNICATIONS INC. - REVENUE SPLIT BY SEGMENT (2017)
  • FIG 51 ORANGE SA - REVENUE SPLIT BY SEGMENT (2017)
  • FIG 52 DEUTSCHE TELEKOM - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 53 TELEFONICA S.A. - REVENUE SPLIT BY SEGMENT (2017)
  • FIG 54 SK TELECOM - REVENUE SPLIT BY SEGMENT (2017)
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