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Market Research Report

Asia-Pacific Marketing Automation Software Market by Solution, by Enterprise Size, by Deployment Type, by Industry, by Country -Market Size, Share, Development, Growth and Demand Forecast, 2013-2023

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Asia-Pacific Marketing Automation Software Market by Solution, by Enterprise Size, by Deployment Type, by Industry, by Country -Market Size, Share, Development, Growth and Demand Forecast, 2013-2023
Published: December 19, 2018 Content info: 166 Pages
Description

APAC marketing automation software market is projected to reach $7.0 billion by 2023, this is attributed to increasing penetration of digital marketing and social media in APAC, especially by populace under the age of 40. Marketers are leveraging this fact to build their consumer base by adopting social media platforms to reach and engage with potential target audience, which is positively driving the market growth.

On the basis of solution, the cross channel campaign management (CCCM) marketing automation software solution contributed over 45% revenue share to the APAC marketing automation software market in 2017, on account of growing need by enterprises for a technology that supports them in customer data management, analytics, along with workflow tools for designing, executing, and measuring campaigns for digital and offline channels.

Based on industry, banking, financial services, and insurance (BFSI) held the largest market share in 2017. This was due to increasing adoption of marketing automation software in BFSI industry. The industry's major challenge is to effectively up-sell and cross-sell retail banking products like debit cards, credit cards, loans, insurance, and so on to customers. To overcome these challenges, BFSI industry is implementing marketing automation software, as it provides summarized information of consumer behavior depending on their digital channels, platforms and the touch points they use. Additionally, marketing automation software automates repetitive manual tasks which thereby improves productivity of an organization.

Based on deployment type, APAC marketing automation software market categorized into cloud and on-premises. Of these, cloud-based marketing automation category is expected to continue holding larger share in the APAC market, during the forecast period. Majority of market investments in the region are targeted toward cloud-based applications. Furthermore, small and large businesses are becoming aware of the advantages offered by cloud technology such as scalability, speed, storage, and convenience over on-premises deployment solutions, which is thereby boosting the adoption of cloud-based marketing automation software.

India is forecast to emerge as the fastest growing country in APAC marketing automation software market in the next five years. With rapid growth in industries such as retail, manufacturing, and hospitality, demand for marketing automation software solutions is high in these industries. Solutions such as through channel marketing automation (TCMA), and lead-to-revenue management (L2RM) are being adopted by these industries as they improve lead scoring and channel marketing. Moreover, to cater to the needs of these industries, marketing software automation vendors are coming-up with solutions tailored as per the business size and needs of the end-users.

The major factors pushing the growth of APAC marketing automation software market is the rising adoption of automation tools in retail sector. With the advent of self-checkout systems in the retail sector is enabling APAC retailers to automate their stores and purchasing operations. Automation in a retail store is also enabling customers to make purchases checkout with the help of their smartphones and applications. This resulted in a less reliance on manual and physical labor force, and in increasing efficiency of the store operations, and customer satisfaction.

Automation in retail industry offer customers with contextual product recommendation, and rationalizes shopping experience for them. For instance, 7-Eleven convenience brand offers customer promotions, based on weather and location. Automation tools helps in carrying out surveys to understand buying patterns in customers' shopping experiences. Auto-responding features, such as "thank you", and "please come again", attract consumers to a store, and adds to their positive feedbacks. Small and large retail stores in APAC are using automation tools for better sales and for building reputation.

Recently, major players in the APAC marketing automation software market have been involved in various mergers and acquisitions, partnerships, and product launches, to gain a foothold in the market. Oracle Corporation, SharpSpring Inc., and HubSpot, Inc. have been focusing on both product launches and partnerships to improve their market position.

Some of the key players operating in the APAC marketing automation software market includes Oracle Corporation, IBM Corporation, Adobe Systems Incorporated, Salesforce.com, Inc., HubSpot, Inc., Teradata Corporation, Act-On-Software Inc., SharpSpring, Inc., SAS Institute Inc., and Infusionsoft, Inc.

Table of Contents

Table of Content

Chapter 1. Research Background

  • 1.1 Research Objectives
  • 1.2 Market Definition
  • 1.3 Research Scope
    • 1.3.1 Market Segmentation by Solution
    • 1.3.2 Market Segmentation by Enterprise Size
    • 1.3.3 Market Segmentation by Deployment Type
    • 1.3.4 Market Segmentation by Industry
    • 1.3.5 Market Segmentation by Country
    • 1.3.6 Analysis Period
    • 1.3.7 Market Data Reporting Unit
      • 1.3.7.1 Value
  • 1.4 Key Stakeholders

Chapter 2. Research Methodology

  • 2.1 Secondary Research
  • 2.2 Primary Research
    • 2.2.1 Breakdown of Primary Research Respondents
      • 2.2.1.1 By country
      • 2.2.1.2 By industry participant
      • 2.2.1.3 By company type
  • 2.3 Market Size Estimation
  • 2.4 Data Triangulation
  • 2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

  • 4.1 Definition of Market Segments
    • 4.1.1 By Solution
      • 4.1.1.1 CCCM
      • 4.1.1.2 Real-Time Interaction Management
      • 4.1.1.3 L2RM
      • 4.1.1.4 Marketing Resource Management
      • 4.1.1.5 CMP
      • 4.1.1.6 TCMA
    • 4.1.2 By Enterprise Size
      • 4.1.2.1 Large enterprises
      • 4.1.2.2 SMEs
    • 4.1.3 By Deployment Type
      • 4.1.3.1 Cloud
      • 4.1.3.2 On-Premises
    • 4.1.4 By Industry
      • 4.1.4.1 BFSI
      • 4.1.4.2 Telecom & IT
      • 4.1.4.3 Retail
      • 4.1.4.4 Automotive
      • 4.1.4.5 Hospitality
      • 4.1.4.6 Manufacturing
      • 4.1.4.7 Healthcare
      • 4.1.4.8 Government
      • 4.1.4.9 Media & entertainment
      • 4.1.4.10 E-commerce
      • 4.1.4.11 Education
      • 4.1.4.12 Others
  • 4.2 Value Chain Analysis
  • 4.3 Market Dynamics
    • 4.3.1 Trends
      • 4.3.1.1 Focus on data management platforms (DMPs)
      • 4.3.1.2 Use of machine learning and AI for marketing automation
    • 4.3.2 Drivers
      • 4.3.2.1 Increasing adoption of automation tools in retail sector
      • 4.3.2.2 Growing penetration of digital marketing and social media influence
      • 4.3.2.3 Impact analysis of drivers on market forecast
    • 4.3.3 Restraints
      • 4.3.3.1 Lack of expertise/know-how
      • 4.3.3.2 Complexities in integration
      • 4.3.3.3 Impact analysis of restraints on market forecast
    • 4.3.4 Opportunities
      • 4.3.4.1 Chatbots for customer engagement
      • 4.3.4.2 Influence of social media on Generation Z (Gen Z) and mobile first approach
  • 4.4 Porter's Five Forces Analysis

Chapter 5. APAC Market Size and Forecast

  • 5.1 By Solution
  • 5.2 By Enterprise Size
  • 5.3 By Deployment Type
  • 5.4 By Industry
  • 5.5 By Country

Chapter 6. China Market Size and Forecast

  • 6.1 By Solution
  • 6.2 By Enterprise Size
  • 6.3 By Deployment Type
  • 6.4 By Industry

Chapter 7. India Market Size and Forecast

  • 7.1 By Solution
  • 7.2 By Enterprise Size
  • 7.3 By Deployment Type
  • 7.4 By Industry

Chapter 8. Japan Market Size and Forecast

  • 8.1 By Solution
  • 8.2 By Enterprise Size
  • 8.3 By Deployment Type
  • 8.4 By Industry

Chapter 9. South Korea Market Size and Forecast

  • 9.1 By Solution
  • 9.2 By Enterprise Size
  • 9.3 By Deployment Type
  • 9.4 By Industry

Chapter 10. Australia Market Size and Forecast

  • 10.1 By Solution
  • 10.2 By Enterprise Size
  • 10.3 By Deployment Type
  • 10.4 By Industry

Chapter 11. Rest of APAC Market Size and Forecast

  • 11.1 By Solution
  • 11.2 By Enterprise Size
  • 11.3 By Deployment Type
  • 11.4 By Industry

Chapter 12. Competitive Landscape

  • 12.1 Market Share Analysis of Key Players
    • 12.1.1 Market Share of Key Players in APAC
    • 12.1.2 Market Share of Key Players in China
    • 12.1.3 Market Share of Key Players in India
    • 12.1.4 Market Share of Key Players in Japan
    • 12.1.5 Market Share of Key Players in South Korea
    • 12.1.6 Market Share of Key Players in Australia
  • 12.2 Competitive Benchmarking of Key Players
  • 12.3 Recent Activities of Key Players
  • 12.4 Global Strategic Developments of Key Players
    • 12.4.1 Mergers and Acquisitions
    • 12.4.2 Partnerships
    • 12.4.3 Product Launches
    • 12.4.4 Client Wins
    • 12.4.5 Other Developments

Chapter 13. Company Profiles

  • 13.1 Oracle Corporation
    • 13.1.1 Business Overview
    • 13.1.2 Product and Service Offerings
    • 13.1.3 Key Financial Summary
    • 13.1.4 SWOT Analysis
  • 13.2 International Business Machines (IBM) Corporation
    • 13.2.1 Business Overview
    • 13.2.2 Product and Service Offerings
    • 13.2.3 Key Financial Summary
    • 13.2.4 SWOT Analysis
  • 13.3 Adobe Systems Incorporated
    • 13.3.1 Business Overview
    • 13.3.2 Product and Service Offerings
    • 13.3.3 Key Financial Summary
    • 13.3.4 SWOT Analysis
  • 13.4 Salesforce.com, Inc
    • 13.4.1 Business Overview
    • 13.4.2 Product and Service Offerings
    • 13.4.3 Key Financial Summary
    • 13.4.4 SWOT Analysis
  • 13.5 HubSpot, Inc
    • 13.5.1 Business Overview
    • 13.5.2 Product and Service Offerings
    • 13.5.3 Key Financial Summary
  • 13.6 Teradata Corporation
    • 13.6.1 Business Overview
    • 13.6.2 Product and Service Offerings
    • 13.6.3 Key Financial Summary
    • 13.6.4 SWOT Analysis
  • 13.7 Act-On Software, Inc.
    • 13.7.1 Business Overview
    • 13.7.2 Product and Service Offerings
  • 13.8 SharpSpring, Inc.
    • 13.8.1 Business Overview
    • 13.8.2 Product and Service Offerings
    • 13.8.3 Key Financial Summary
  • 13.9 SAS Institute Inc.
    • 13.9.1 Business Overview
    • 13.9.2 Product and Service Offerings
    • 13.9.3 Key Financial Summary
    • 13.9.4 SWOT Analysis
  • 13.10 Infusionsoft, Inc.
    • 13.10.1 Business Overview
    • 13.10.2 Product and Service Offerings

Chapter 14. Appendix

  • 14.1 Abbreviations
  • 14.2 Sources and References
  • 14.3 Related Reports

List of Tables

  • TABLE 1 ANALYSIS PERIOD OF THE STUDY
  • TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 4 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2017)
  • TABLE 5 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2018 - 2023)
  • TABLE 6 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2017)
  • TABLE 7 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2018 - 2023)
  • TABLE 8 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2017)
  • TABLE 9 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2018 - 2023)
  • TABLE 10 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2017)
  • TABLE 11 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2018 - 2023)
  • TABLE 12 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2013 - 2017)
  • TABLE 13 APAC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2018 - 2023)
  • TABLE 14 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2017)
  • TABLE 15 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2018 - 2023)
  • TABLE 16 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2017)
  • TABLE 17 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2018 - 2023)
  • TABLE 18 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2017)
  • TABLE 19 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2018 - 2023)
  • TABLE 20 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2017)
  • TABLE 21 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2018 - 2023)
  • TABLE 22 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2017)
  • TABLE 23 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2018 - 2023)
  • TABLE 24 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2017)
  • TABLE 25 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2018 - 2023)
  • TABLE 26 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2017)
  • TABLE 27 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2018 - 2023)
  • TABLE 28 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2017)
  • TABLE 29 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2018 - 2023)
  • TABLE 30 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2017)
  • TABLE 31 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2018 - 2023)
  • TABLE 32 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2017)
  • TABLE 33 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2018 - 2023)
  • TABLE 34 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2017)
  • TABLE 35 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2018 - 2023)
  • TABLE 36 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2017)
  • TABLE 37 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2018 - 2023)
  • TABLE 38 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2017)
  • TABLE 39 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2018 - 2023)
  • TABLE 40 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2017)
  • TABLE 41 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2018 - 2023)
  • TABLE 42 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2017)
  • TABLE 43 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2018 - 2023)
  • TABLE 44 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2017)
  • TABLE 45 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2018 - 2023)
  • TABLE 46 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2017)
  • TABLE 47 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2018 - 2023)
  • TABLE 48 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2017)
  • TABLE 49 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2018 - 2023)
  • TABLE 50 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2017)
  • TABLE 51 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2018 - 2023)
  • TABLE 52 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2017)
  • TABLE 53 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2018 - 2023)
  • TABLE 54 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2017)
  • TABLE 55 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2018 - 2023)
  • TABLE 56 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2017)
  • TABLE 57 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2018 - 2023)
  • TABLE 58 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2017)
  • TABLE 59 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2018 - 2023)
  • TABLE 60 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2017)
  • TABLE 61 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2018 - 2023)
  • TABLE 62 ORACLE CORPORATION - AT A GLANCE
  • TABLE 63 ORACLE CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 64 IBM CORPORATION - AT A GLANCE
  • TABLE 65 IBM CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 66 ADOBE SYSTEMS INCORPORATED - AT A GLANCE
  • TABLE 67 ADOBE SYSTEMS INCORPORATED - KEY FINANCIAL SUMMARY
  • TABLE 68 SALESFORCE.COM, INC - AT A GLANCE
  • TABLE 69 SALESFORCE.COM, INC - KEY FINANCIAL SUMMARY
  • TABLE 70 HUBSPOT, INC - AT A GLANCE
  • TABLE 71 HUBSPOT, INC - KEY FINANCIAL SUMMARY
  • TABLE 72 TERADATA CORPORATION - AT A GLANCE
  • TABLE 73 TERADATA CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 74 ACT-ON SOFTWARE, INC. - AT A GLANCE
  • TABLE 75 SHARPSPRING, INC. - AT A GLANCE
  • TABLE 76 SHARPSPRING, INC. - KEY FINANCIAL SUMMARY
  • TABLE 77 SAS INSTITUTE INC. - AT A GLANCE
  • TABLE 78 SAS INSTITUTE INC. - KEY FINANCIAL SUMMARY
  • TABLE 79 INFUSIONSOFT, INC. - AT A GLANCE

List of Figures

  • FIG 1 RESEARCH SCOPE
  • FIG 2 RESEARCH METHODOLOGY
  • FIG 3 COUNTRY-WISE SPLIT OF PRIMARY AND SECONDARY RESEARCH
  • FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY COUNTRY
  • FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
  • FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
  • FIG 7 DATA TRIANGULATION APPROACH
  • FIG 8 APAC MARKETING AUTOMATION SOFTWARE MARKET SUMMARY
  • FIG 9 VALUE CHAIN ANALYSIS
  • FIG 10 BARGAINING POWER OF BUYERS
  • FIG 11 BARGAINING POWER OF SUPPLIERS
  • FIG 12 INTENSITY OF RIVALRY
  • FIG 13 THREATS OF NEW ENTRANTS
  • FIG 14 THREAT OF SUBSTITUTES
  • FIG 15 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2023)
  • FIG 16 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2023)
  • FIG 17 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2023)
  • FIG 18 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2023)
  • FIG 19 APAC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2013 - 2023)
  • FIG 20 CHINA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 21 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2023)
  • FIG 22 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2023)
  • FIG 23 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2023)
  • FIG 24 CHINA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2023)
  • FIG 25 INDIA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 26 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2023)
  • FIG 27 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2023)
  • FIG 28 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2023)
  • FIG 29 INDIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2023)
  • FIG 30 JAPAN MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 31 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2023)
  • FIG 32 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2023)
  • FIG 33 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2023)
  • FIG 34 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2023)
  • FIG 35 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 36 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2023)
  • FIG 37 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2023)
  • FIG 38 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2023)
  • FIG 39 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2023)
  • FIG 40 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 41 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2023)
  • FIG 42 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2023)
  • FIG 43 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2023)
  • FIG 44 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2023)
  • FIG 45 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 46 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2013 - 2023)
  • FIG 47 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2013 - 2023)
  • FIG 48 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2013 - 2023)
  • FIG 49 REST OF APAC MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2013 - 2023)
  • FIG 50 APAC MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2017)
  • FIG 51 CHINA MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2017)
  • FIG 52 INDIA MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2017)
  • FIG 53 JAPAN MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2017)
  • FIG 54 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2017)
  • FIG 55 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS (2017)
  • FIG 56 RECENT ACTIVITIES OF KEY PLAYERS (2017)
  • FIG 57 ORACLE CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
  • FIG 58 SWOT ANALYSIS OF ORACLE CORPORATION
  • FIG 59 IBM CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 60 SWOT ANALYSIS OF IBM CORPORATION
  • FIG 61 ADOBE SYSTEMS INCORPORATED - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 62 SWOT ANALYSIS OF ADOBE SYSTEMS INCORPORATED
  • FIG 63 SALESFORCE.COM, INC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
  • FIG 64 SWOT ANALYSIS OF SALESFORCE.COM, INC
  • FIG 65 HUBSPOT, INC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017
  • FIG 66 TERADATA CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017
  • FIG 67 SWOT ANALYSIS OF TERADATA CORPORATION
  • FIG 68 SWOT ANALYSIS OF SAS INSTITUTE INC.
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