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Market Research Report

Middle East and Africa Marketing Automation Software Market (2014-2024)

Published by Prescient & Strategic Intelligence Private Limited Product code 811807
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Middle East and Africa Marketing Automation Software Market (2014-2024)
Published: February 19, 2019 Content info: 186 Pages
Description

As per P&S Intelligence, the Middle East and Africa marketing automation software market will generate a revenue of $1.9 billion by 2024, and its CAGR during the forecast period is estimated to be 14.4%. Increasing adoption of digital marketing and the growth of the e-commerce industry in the region are having a positive effect on the domain. People here are increasingly citing blogs, social media articles, and search engine results to gather relevant information before buying a product or service. Owing to this, companies across MEA are actively engaging in online marketing to target customers.

On segmenting by solution, the Middle East and Africa marketing automation software market can be categorized into content marketing platform (CMP), cross channel campaign management (CCCM), through channel marketing automation (TCMA), lead-to-revenue management (L2RM), real-time interaction management, and marketing resource management. The CCCM category is estimated to generate the highest revenue in 2018 due to the rising requirement for software that can help firms in data analytics and management and also for tools to design, execute, and manage offline and digital marketing campaigns.

Now, among large enterprises and small and medium enterprises (SME), SMEs are expected to grow faster in the MEA marketing automation software market during the forecast period, owing to bettering business conditions and growing focus to enhance the productivity. In the present scenario, SMEs are increasingly investing in digital solutions that can help them streamline and automate their marketing activities. Seeing this, IT firms, such as Pardot LLC and HubSpot Inc, have launched marketing automation software especially designed for SMEs.

On a regional ground, Turkey is the current MEA marketing automation software market leader, and its dominance is slated to be unchallenged during the forecast period. Apart from the growth of digital marketing, the increasing adoption of such software in the national e-commerce sector is also expected to play a part in this. The e-commerce industry value in the country grew to $11.7 billion in 2017 at a 2013-2017 CAGR of over 12.0%, primarily due to the increasing usage of smartphones. E-commerce firms are working toward leveraging the growing smartphone usage for lead generation.

As the marketing automation software is becoming increasingly essential for B2B and B2C companies for lead generation and customer retention, the marketing automation software market in Middle East and Africa is becoming extremely competitive. This is being complemented by the entry of new vendors, resulting in declining software prices. Many vendors are even providing software customized to the needs of a particular organization.

Act-On Software Inc., Cognizant Technology Solutions Corporation, Teradata Corporation, Infusionsoft Inc., Oracle Corporation, Netcore Solutions Pvt. Ltd., Adobe Systems Incorporated, International Business Machines (IBM) Corporation, HubSpot Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., and Liana Technologies are the key players in the MEA marketing automation software market.

Middle East and Africa Marketing Automation Software Market Segmentation

Market Segmentation by Solution

  • CCCM
  • Real-Time Interaction Management
  • L2RM
  • Marketing Resource Management
  • CMP
  • TCMA

Market Segmentation by Enterprise Size

  • Large Enterprises
  • SMEs

Market Segmentation by Deployment Type

  • Cloud
  • On-premises

Market Segmentation by Industry

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecom and IT
  • Retail
  • Automotive
  • Manufacturing
  • Hospitality
  • Healthcare
  • Government
  • Media and Entertainment
  • E-Commerce
  • Education
  • Others (Defense, Aerospace, Research Companies, and Logistics)

Market Segmentation by Country

  • Turkey Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • Saudi Arabia Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • U.A.E. Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • Nigeria Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • South Africa Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • Egypt Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
  • Rest of the Middle East and Africa Marketing Automation Software Market
  • By solution
  • By enterprise size
  • By deployment type
  • By industry
Table of Contents

Table of Content

Chapter 1. Research Background

  • 1.1 Research Objectives
  • 1.2 Market Definition
  • 1.3 Research Scope
    • 1.3.1 Market Segmentation by Solution
    • 1.3.2 Market Segmentation by Enterprise Size
    • 1.3.3 Market Segmentation by Deployment Type
    • 1.3.4 Market Segmentation by Industry
    • 1.3.5 Market Segmentation by Country
    • 1.3.6 Analysis Period
    • 1.3.7 Market Data Reporting Unit
      • 1.3.7.1 Value
  • 1.4 Key Stakeholders

Chapter 2. Research Methodology

  • 2.1 Secondary Research
  • 2.2 Primary Research
    • 2.2.1 Breakdown of Primary Research Respondents
      • 2.2.1.1 By country
      • 2.2.1.2 By industry participant
      • 2.2.1.3 By company type
  • 2.3 Market Size Estimation
  • 2.4 Data Triangulation
  • 2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

  • 4.1 Definition of Market Segments
    • 4.1.1 By Solution
      • 4.1.1.1 CCCM
      • 4.1.1.2 Real-Time Interaction Management
      • 4.1.1.3 L2RM
      • 4.1.1.4 Marketing Resource Management
      • 4.1.1.5 CMP
      • 4.1.1.6 TCMA
    • 4.1.2 By Enterprise Size
      • 4.1.2.1 Large enterprises
      • 4.1.2.2 SMEs
    • 4.1.3 By Deployment Type
      • 4.1.3.1 Cloud
      • 4.1.3.2 On-Premises
    • 4.1.4 By Industry
      • 4.1.4.1 BFSI
      • 4.1.4.2 Telecom & IT
      • 4.1.4.3 Retail
      • 4.1.4.4 Automotive
      • 4.1.4.5 Hospitality
      • 4.1.4.6 Manufacturing
      • 4.1.4.7 Healthcare
      • 4.1.4.8 Government
      • 4.1.4.9 Media & entertainment
      • 4.1.4.10 E-commerce
      • 4.1.4.11 Education
      • 4.1.4.12 Others
  • 4.2 Value Chain Analysis
  • 4.3 Market Dynamics
    • 4.3.1 Trend
      • 4.3.1.1 Focus on data management platform
    • 4.3.2 Drivers
      • 4.3.2.1 Increasing adoption of digital marketing
      • 4.3.2.2 Growing e-commerce platforms
      • 4.3.2.3 Drivers for The Market: Impact Analysis
    • 4.3.3 Restraints
      • 4.3.3.1 Lack of trained professionals
      • 4.3.3.2 Complexities related to integration
      • 4.3.3.3 Restraints for The Market: Impact Analysis
    • 4.3.4 Opportunities
      • 4.3.4.1 Demand for AI-powered marketing software
      • 4.3.4.2 Growth of SMEs in the region
  • 4.4 Porter's Five Forces Analysis

Chapter 5. MEA Market Size and Forecast

  • 5.1 By Solution
  • 5.2 By Enterprise Size
  • 5.3 By Deployment Type
  • 5.4 By Industry
  • 5.5 By Country

Chapter 6. Turkey Market Size and Forecast

  • 6.1 By Solution
  • 6.2 By Enterprise Size
  • 6.3 By Deployment Type
  • 6.4 By Industry

Chapter 7. Saudi Arabia Market Size and Forecast

  • 7.1 By Solution
  • 7.2 By Enterprise Size
  • 7.3 By Deployment Type
  • 7.4 By Industry

Chapter 8. U.A.E. Market Size and Forecast

  • 8.1 By Solution
  • 8.2 By Enterprise Size
  • 8.3 By Deployment Type
  • 8.4 By Industry

Chapter 9. Nigeria Market Size and Forecast

  • 9.1 By Solution
  • 9.2 By Enterprise Size
  • 9.3 By Deployment Type
  • 9.4 By Industry

Chapter 10. South Africa Market Size and Forecast

  • 10.1 By Solution
  • 10.2 By Enterprise Size
  • 10.3 By Deployment Type
  • 10.4 By Industry

Chapter 11. Egypt Market Size and Forecast

  • 11.1 By Solution
  • 11.2 By Enterprise Size
  • 11.3 By Deployment Type
  • 11.4 By Industry

Chapter 12. Rest of MEA Market Size and Forecast

  • 12.1 By Solution
  • 12.2 By Enterprise Size
  • 12.3 By Deployment Type
  • 12.4 By Industry

Chapter 13. Competitive Landscape

  • 13.1 Market Share Analysis of Key Players
  • 13.2 List of Key Players
  • 13.3 Competitive Benchmarking of Key Players
  • 13.4 Recent Activities of Key Players
  • 13.5 MEA Strategic Developments of Key Players
    • 13.5.1 Mergers and Acquisitions
    • 13.5.2 Partnerships
    • 13.5.3 Product Launches

Chapter 14. Company Profiles

  • 14.1 Oracle Corporation
    • 14.1.1 Business Overview
    • 14.1.2 Product and Service Offerings
    • 14.1.3 Key Financial Summary
    • 14.1.4 SWOT Analysis
  • 14.2 International Business Machines (IBM) Corporation
    • 14.2.1 Business Overview
    • 14.2.2 Product and Service Offerings
    • 14.2.3 Key Financial Summary
    • 14.2.4 SWOT Analysis
  • 14.3 Adobe Systems Incorporated
    • 14.3.1 Business Overview
    • 14.3.2 Product and Service Offerings
    • 14.3.3 Key Financial Summary
    • 14.3.4 SWOT Analysis
  • 14.4 Salesforce.com, Inc
    • 14.4.1 Business Overview
    • 14.4.2 Product and Service Offerings
    • 14.4.3 Key Financial Summary
    • 14.4.4 SWOT Analysis
  • 14.5 HubSpot, Inc
    • 14.5.1 Business Overview
    • 14.5.2 Product and Service Offerings
    • 14.5.3 Key Financial Summary
  • 14.6 Teradata Corporation
    • 14.6.1 Business Overview
    • 14.6.2 Product and Service Offerings
    • 14.6.3 Key Financial Summary
    • 14.6.4 SWOT Analysis
  • 14.7 Act-On Software, Inc.
    • 14.7.1 Business Overview
    • 14.7.2 Product and Service Offerings
  • 14.8 SAS Institute Inc.
    • 14.8.1 Business Overview
    • 14.8.2 Product and Service Offerings
    • 14.8.3 Key Financial Summary
    • 14.8.4 SWOT Analysis
  • 14.9 Infusionsoft, Inc.
    • 14.9.1 Business Overview
    • 14.9.2 Product and Service Offerings
  • 14.10 Cognizant Technology Solutions Corporation
    • 14.10.1 Business Overview
    • 14.10.2 Product and Service Offerings
    • 14.10.3 Key Financial Summary
    • 14.10.4 SWOT Analysis
  • 14.11 SAP SE
    • 14.11.1 Business Overview
    • 14.11.2 Product and Service Offerings
    • 14.11.3 Key Financial Summary
    • 14.11.4 SWOT Analysis
  • 14.12 Liana Technologies
    • 14.12.1 Business Overview
    • 14.12.2 Product and Service Offerings

Chapter 15. Appendix

  • 15.1 Abbreviations
  • 15.2 Sources and References
  • 15.3 Related Reports

List of Tables

  • TABLE 1 ANALYSIS PERIOD OF THE STUDY
  • TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
  • TABLE 4 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 5 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 6 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 7 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 8 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 9 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 10 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 11 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 12 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014 - 2018)
  • TABLE 13 MEA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2019 - 2024)
  • TABLE 14 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 15 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 16 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 17 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 18 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 19 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 20 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 21 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 22 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 23 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 24 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 25 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 26 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 27 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 28 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 29 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 30 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 31 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 32 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 33 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 34 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 35 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 36 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 37 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 38 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 39 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 40 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 41 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 42 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 43 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 44 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 45 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 46 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 47 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 48 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 49 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 50 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 51 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 52 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 53 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 54 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 55 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 56 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 57 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 58 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 59 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 60 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 61 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 62 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2018)
  • TABLE 63 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 - 2024)
  • TABLE 64 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2018)
  • TABLE 65 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 - 2024)
  • TABLE 66 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2018)
  • TABLE 67 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 - 2024)
  • TABLE 68 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2018)
  • TABLE 69 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 - 2024)
  • TABLE 70 LIST OF KEY PLAYERS
  • TABLE 71 ORACLE CORPORATION - AT A GLANCE
  • TABLE 72 ORACLE CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 73 IBM CORPORATION - AT A GLANCE
  • TABLE 74 IBM CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 75 ADOBE SYSTEMS INCORPORATED - AT A GLANCE
  • TABLE 76 ADOBE SYSTEMS INCORPORATED - KEY FINANCIAL SUMMARY
  • TABLE 77 SALESFORCE.COM, INC - AT A GLANCE
  • TABLE 78 SALESFORCE.COM, INC - KEY FINANCIAL SUMMARY
  • TABLE 79 HUBSPOT, INC - AT A GLANCE
  • TABLE 80 HUBSPOT, INC - KEY FINANCIAL SUMMARY
  • TABLE 81 TERADATA CORPORATION - AT A GLANCE
  • TABLE 82 TERADATA CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 83 ACT-ON SOFTWARE, INC. - AT A GLANCE
  • TABLE 84 SAS INSTITUTE INC. - AT A GLANCE
  • TABLE 85 SAS INSTITUTE INC. - KEY FINANCIAL SUMMARY
  • TABLE 86 INFUSIONSOFT, INC. - AT A GLANCE
  • TABLE 87 COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION - AT A GLANCE
  • TABLE 88 COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION - KEY FINANCIAL SUMMARY
  • TABLE 89 SAP SE - AT A GLANCE
  • TABLE 90 SAP SE - KEY FINANCIAL SUMMARY
  • TABLE 91 LIANA TECHNOLOGIES - AT A GLANCE

List of Figures

  • FIG 1 RESEARCH SCOPE
  • FIG 2 RESEARCH METHODOLOGY
  • FIG 3 COUNTRY-WISE SPLIT OF PRIMARY AND SECONDARY RESEARCH
  • FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY COUNTRY
  • FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
  • FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
  • FIG 7 DATA TRIANGULATION APPROACH
  • FIG 8 MEA MARKETING AUTOMATION SOFTWARE MARKET SUMMARY
  • FIG 9 VALUE CHAIN ANALYSIS
  • FIG 10 BARGAINING POWER OF BUYERS
  • FIG 11 BARGAINING POWER OF SUPPLIERS
  • FIG 12 INTENSITY OF RIVALRY
  • FIG 13 THREATS OF NEW ENTRANTS
  • FIG 14 THREAT OF SUBSTITUTES
  • FIG 15 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 16 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 17 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 18 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 19 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014 - 2024)
  • FIG 20 TURKEY MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 21 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 22 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 23 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 24 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 25 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 26 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 27 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 28 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 29 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 30 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 31 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 32 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 33 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 34 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 35 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 36 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 37 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 38 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 39 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 40 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 41 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 42 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 43 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 44 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 45 EGYPT MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 46 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 47 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 48 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 49 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 50 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT
  • FIG 51 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 - 2024)
  • FIG 52 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 - 2024)
  • FIG 53 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 - 2024)
  • FIG 54 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 - 2024)
  • FIG 55 MEA MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS
  • FIG 56 RECENT ACTIVITIES OF KEY PLAYERS
  • FIG 57 ORACLE CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
  • FIG 58 SWOT ANALYSIS OF ORACLE CORPORATION
  • FIG 59 IBM CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 60 SWOT ANALYSIS OF IBM CORPORATION
  • FIG 61 ADOBE SYSTEMS INCORPORATED - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 62 SWOT ANALYSIS OF ADOBE SYSTEMS INCORPORATED
  • FIG 63 SALESFORCE.COM, INC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2018)
  • FIG 64 SWOT ANALYSIS OF SALESFORCE.COM, INC
  • FIG 65 HUBSPOT, INC - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017
  • FIG 66 TERADATA CORPORATION - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017
  • FIG 67 SWOT ANALYSIS OF TERADATA CORPORATION
  • FIG 68 SWOT ANALYSIS OF SAS INSTITUTE INC.
  • FIG 69 COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION- REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 70 SWOT ANALYSIS OF COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION
  • FIG 71 SAP SE - REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017)
  • FIG 72 SWOT ANALYSIS OF SAP SE
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