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Market Research Report
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1060887

Global Real-time Bidding (RTB) Market Insights and Forecast to 2028

Published: | QYResearch | 118 Pages | Delivery time: 2-3 business days

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Global Real-time Bidding (RTB) Market Insights and Forecast to 2028
Published: March 1, 2022
QYResearch
Content info: 118 Pages
Delivery time: 2-3 business days
  • Description
  • Table of Contents
  • List of Tables

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

Market Analysis and Insights: Global Real-time Bidding (RTB) Market

The global Real-time Bidding (RTB) market size is projected to reach US$ 23290 million by 2028, from US$ 9528.5 million in 2021, at a CAGR of 13.2% during 2022-2028.

Retail and Ecommerce application to grow at the highest CAGR during the forecast period.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Real-time Bidding (RTB) market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Real-time Bidding (RTB) market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Real-time Bidding (RTB) market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Real-time Bidding (RTB) market.

Global Real-time Bidding (RTB) Scope and Market Size

Real-time Bidding (RTB) market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Real-time Bidding (RTB) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Segment by Type

  • Open Auction
  • Invited Auction

Segment by Application

  • Media and Entertainment
  • Games
  • Retail and Ecommerce
  • Others

By Company

  • Google
  • WPP
  • Adobe
  • Facebook
  • Twitter (Mopub)
  • Verizon Media
  • Criteo
  • Smaato
  • Yandex
  • Rubicon Project
  • Pubmatic
  • Salesforce
  • Mediamath
  • Appnexus (A Xandr Company)
  • Platform One
  • Match2one

By Region

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Russia
    • Nordic Countries
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

TABLE OF CONTENTS

1 Report Business Overview

  • 1.1 Study Scope
  • 1.2 Market Analysis by Type
    • 1.2.1 Global Real-time Bidding (RTB) Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
    • 1.2.2 Open Auction
    • 1.2.3 Invited Auction
  • 1.3 Market by Application
    • 1.3.1 Global Real-time Bidding (RTB) Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
    • 1.3.2 Media and Entertainment
    • 1.3.3 Games
    • 1.3.4 Retail and Ecommerce
    • 1.3.5 Others
  • 1.4 Study Objectives
  • 1.5 Years Considered

2 Global Growth Trends

  • 2.1 Global Real-time Bidding (RTB) Market Perspective (2017-2028)
  • 2.2 Real-time Bidding (RTB) Growth Trends by Region
    • 2.2.1 Real-time Bidding (RTB) Market Size by Region: 2017 VS 2021 VS 2028
    • 2.2.2 Real-time Bidding (RTB) Historic Market Size by Region (2017-2022)
    • 2.2.3 Real-time Bidding (RTB) Forecasted Market Size by Region (2023-2028)
  • 2.3 Real-time Bidding (RTB) Market Dynamics
    • 2.3.1 Real-time Bidding (RTB) Industry Trends
    • 2.3.2 Real-time Bidding (RTB) Market Drivers
    • 2.3.3 Real-time Bidding (RTB) Market Challenges
    • 2.3.4 Real-time Bidding (RTB) Market Restraints

3 Competition Landscape by Key Players

  • 3.1 Global Top Real-time Bidding (RTB) Players by Revenue
    • 3.1.1 Global Top Real-time Bidding (RTB) Players by Revenue (2017-2022)
    • 3.1.2 Global Real-time Bidding (RTB) Revenue Market Share by Players (2017-2022)
  • 3.2 Global Real-time Bidding (RTB) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
  • 3.3 Players Covered: Ranking by Real-time Bidding (RTB) Revenue
  • 3.4 Global Real-time Bidding (RTB) Market Concentration Ratio
    • 3.4.1 Global Real-time Bidding (RTB) Market Concentration Ratio (CR5 and HHI)
    • 3.4.2 Global Top 10 and Top 5 Companies by Real-time Bidding (RTB) Revenue in 2021
  • 3.5 Real-time Bidding (RTB) Key Players Head office and Area Served
  • 3.6 Key Players Real-time Bidding (RTB) Product Solution and Service
  • 3.7 Date of Enter into Real-time Bidding (RTB) Market
  • 3.8 Mergers & Acquisitions, Expansion Plans

4 Real-time Bidding (RTB) Breakdown Data by Type

  • 4.1 Global Real-time Bidding (RTB) Historic Market Size by Type (2017-2022)
  • 4.2 Global Real-time Bidding (RTB) Forecasted Market Size by Type (2023-2028)

5 Real-time Bidding (RTB) Breakdown Data by Application

  • 5.1 Global Real-time Bidding (RTB) Historic Market Size by Application (2017-2022)
  • 5.2 Global Real-time Bidding (RTB) Forecasted Market Size by Application (2023-2028)

6 North America

  • 6.1 North America Real-time Bidding (RTB) Market Size (2017-2028)
  • 6.2 North America Real-time Bidding (RTB) Market Size by Type
    • 6.2.1 North America Real-time Bidding (RTB) Market Size by Type (2017-2022)
    • 6.2.2 North America Real-time Bidding (RTB) Market Size by Type (2023-2028)
    • 6.2.3 North America Real-time Bidding (RTB) Market Share by Type (2017-2028)
  • 6.3 North America Real-time Bidding (RTB) Market Size by Application
    • 6.3.1 North America Real-time Bidding (RTB) Market Size by Application (2017-2022)
    • 6.3.2 North America Real-time Bidding (RTB) Market Size by Application (2023-2028)
    • 6.3.3 North America Real-time Bidding (RTB) Market Share by Application (2017-2028)
  • 6.4 North America Real-time Bidding (RTB) Market Size by Country
    • 6.4.1 North America Real-time Bidding (RTB) Market Size by Country (2017-2022)
    • 6.4.2 North America Real-time Bidding (RTB) Market Size by Country (2023-2028)
    • 6.4.3 U.S.
    • 6.4.4 Canada

7 Europe

  • 7.1 Europe Real-time Bidding (RTB) Market Size (2017-2028)
  • 7.2 Europe Real-time Bidding (RTB) Market Size by Type
    • 7.2.1 Europe Real-time Bidding (RTB) Market Size by Type (2017-2022)
    • 7.2.2 Europe Real-time Bidding (RTB) Market Size by Type (2023-2028)
    • 7.2.3 Europe Real-time Bidding (RTB) Market Share by Type (2017-2028)
  • 7.3 Europe Real-time Bidding (RTB) Market Size by Application
    • 7.3.1 Europe Real-time Bidding (RTB) Market Size by Application (2017-2022)
    • 7.3.2 Europe Real-time Bidding (RTB) Market Size by Application (2023-2028)
    • 7.3.3 Europe Real-time Bidding (RTB) Market Share by Application (2017-2028)
  • 7.4 Europe Real-time Bidding (RTB) Market Size by Country
    • 7.4.1 Europe Real-time Bidding (RTB) Market Size by Country (2017-2022)
    • 7.4.2 Europe Real-time Bidding (RTB) Market Size by Country (2023-2028)
    • 7.4.3 Germany
    • 7.4.4 France
    • 7.4.5 U.K.
    • 7.4.6 Italy
    • 7.4.7 Russia
    • 7.4.8 Nordic Countries

8 Asia-Pacific

  • 8.1 Asia-Pacific Real-time Bidding (RTB) Market Size (2017-2028)
  • 8.2 Asia-Pacific Real-time Bidding (RTB) Market Size by Type
    • 8.2.1 Asia-Pacific Real-time Bidding (RTB) Market Size by Type (2017-2022)
    • 8.2.2 Asia-Pacific Real-time Bidding (RTB) Market Size by Type (2023-2028)
    • 8.2.3 Asia-Pacific Real-time Bidding (RTB) Market Share by Type (2017-2028)
  • 8.3 Asia-Pacific Real-time Bidding (RTB) Market Size by Application
    • 8.3.1 Asia-Pacific Real-time Bidding (RTB) Market Size by Application (2017-2022)
    • 8.3.2 Asia-Pacific Real-time Bidding (RTB) Market Size by Application (2023-2028)
    • 8.3.3 Asia-Pacific Real-time Bidding (RTB) Market Share by Application (2017-2028)
  • 8.4 Asia-Pacific Real-time Bidding (RTB) Market Size by Region
    • 8.4.1 Asia-Pacific Real-time Bidding (RTB) Market Size by Region (2017-2022)
    • 8.4.2 Asia-Pacific Real-time Bidding (RTB) Market Size by Region (2023-2028)
    • 8.4.3 China
    • 8.4.4 Japan
    • 8.4.5 South Korea
    • 8.4.6 Southeast Asia
    • 8.4.7 India
    • 8.4.8 Australia

9 Latin America

  • 9.1 Latin America Real-time Bidding (RTB) Market Size (2017-2028)
  • 9.2 Latin America Real-time Bidding (RTB) Market Size by Type
    • 9.2.1 Latin America Real-time Bidding (RTB) Market Size by Type (2017-2022)
    • 9.2.2 Latin America Real-time Bidding (RTB) Market Size by Type (2023-2028)
    • 9.2.3 Latin America Real-time Bidding (RTB) Market Share by Type (2017-2028)
  • 9.3 Latin America Real-time Bidding (RTB) Market Size by Application
    • 9.3.1 Latin America Real-time Bidding (RTB) Market Size by Application (2017-2022)
    • 9.3.2 Latin America Real-time Bidding (RTB) Market Size by Application (2023-2028)
    • 9.3.3 Latin America Real-time Bidding (RTB) Market Share by Application (2017-2028)
  • 9.4 Latin America Real-time Bidding (RTB) Market Size by Country
    • 9.4.1 Latin America Real-time Bidding (RTB) Market Size by Country (2017-2022)
    • 9.4.2 Latin America Real-time Bidding (RTB) Market Size by Country (2023-2028)
    • 9.4.3 Mexico
    • 9.4.4 Brazil

10 Middle East & Africa

  • 10.1 Middle East & Africa Real-time Bidding (RTB) Market Size (2017-2028)
  • 10.2 Middle East & Africa Real-time Bidding (RTB) Market Size by Type
    • 10.2.1 Middle East & Africa Real-time Bidding (RTB) Market Size by Type (2017-2022)
    • 10.2.2 Middle East & Africa Real-time Bidding (RTB) Market Size by Type (2023-2028)
    • 10.2.3 Middle East & Africa Real-time Bidding (RTB) Market Share by Type (2017-2028)
  • 10.3 Middle East & Africa Real-time Bidding (RTB) Market Size by Application
    • 10.3.1 Middle East & Africa Real-time Bidding (RTB) Market Size by Application (2017-2022)
    • 10.3.2 Middle East & Africa Real-time Bidding (RTB) Market Size by Application (2023-2028)
    • 10.3.3 Middle East & Africa Real-time Bidding (RTB) Market Share by Application (2017-2028)
  • 10.4 Middle East & Africa Real-time Bidding (RTB) Market Size by Country
    • 10.4.1 Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2017-2022)
    • 10.4.2 Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2023-2028)
    • 10.4.3 Turkey
    • 10.4.4 Saudi Arabia
    • 10.4.5 UAE

11 Key Players Profiles

  • 11.1 Google
    • 11.1.1 Google Company Details
    • 11.1.2 Google Business Overview
    • 11.1.3 Google Real-time Bidding (RTB) Introduction
    • 11.1.4 Google Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.1.5 Google Recent Developments
  • 11.2 WPP
    • 11.2.1 WPP Company Details
    • 11.2.2 WPP Business Overview
    • 11.2.3 WPP Real-time Bidding (RTB) Introduction
    • 11.2.4 WPP Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.2.5 WPP Recent Developments
  • 11.3 Adobe
    • 11.3.1 Adobe Company Details
    • 11.3.2 Adobe Business Overview
    • 11.3.3 Adobe Real-time Bidding (RTB) Introduction
    • 11.3.4 Adobe Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.3.5 Adobe Recent Developments
  • 11.4 Facebook
    • 11.4.1 Facebook Company Details
    • 11.4.2 Facebook Business Overview
    • 11.4.3 Facebook Real-time Bidding (RTB) Introduction
    • 11.4.4 Facebook Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.4.5 Facebook Recent Developments
  • 11.5 Twitter (Mopub)
    • 11.5.1 Twitter (Mopub) Company Details
    • 11.5.2 Twitter (Mopub) Business Overview
    • 11.5.3 Twitter (Mopub) Real-time Bidding (RTB) Introduction
    • 11.5.4 Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.5.5 Twitter (Mopub) Recent Developments
  • 11.6 Verizon Media
    • 11.6.1 Verizon Media Company Details
    • 11.6.2 Verizon Media Business Overview
    • 11.6.3 Verizon Media Real-time Bidding (RTB) Introduction
    • 11.6.4 Verizon Media Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.6.5 Verizon Media Recent Developments
  • 11.7 Criteo
    • 11.7.1 Criteo Company Details
    • 11.7.2 Criteo Business Overview
    • 11.7.3 Criteo Real-time Bidding (RTB) Introduction
    • 11.7.4 Criteo Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.7.5 Criteo Recent Developments
  • 11.8 Smaato
    • 11.8.1 Smaato Company Details
    • 11.8.2 Smaato Business Overview
    • 11.8.3 Smaato Real-time Bidding (RTB) Introduction
    • 11.8.4 Smaato Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.8.5 Smaato Recent Developments
  • 11.9 Yandex
    • 11.9.1 Yandex Company Details
    • 11.9.2 Yandex Business Overview
    • 11.9.3 Yandex Real-time Bidding (RTB) Introduction
    • 11.9.4 Yandex Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.9.5 Yandex Recent Developments
  • 11.10 Rubicon Project
    • 11.10.1 Rubicon Project Company Details
    • 11.10.2 Rubicon Project Business Overview
    • 11.10.3 Rubicon Project Real-time Bidding (RTB) Introduction
    • 11.10.4 Rubicon Project Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.10.5 Rubicon Project Recent Developments
  • 11.11 Pubmatic
    • 11.11.1 Pubmatic Company Details
    • 11.11.2 Pubmatic Business Overview
    • 11.11.3 Pubmatic Real-time Bidding (RTB) Introduction
    • 11.11.4 Pubmatic Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.11.5 Pubmatic Recent Developments
  • 11.12 Salesforce
    • 11.12.1 Salesforce Company Details
    • 11.12.2 Salesforce Business Overview
    • 11.12.3 Salesforce Real-time Bidding (RTB) Introduction
    • 11.12.4 Salesforce Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.12.5 Salesforce Recent Developments
  • 11.13 Mediamath
    • 11.13.1 Mediamath Company Details
    • 11.13.2 Mediamath Business Overview
    • 11.13.3 Mediamath Real-time Bidding (RTB) Introduction
    • 11.13.4 Mediamath Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.13.5 Mediamath Recent Developments
  • 11.14 Appnexus (A Xandr Company)
    • 11.14.1 Appnexus (A Xandr Company) Company Details
    • 11.14.2 Appnexus (A Xandr Company) Business Overview
    • 11.14.3 Appnexus (A Xandr Company) Real-time Bidding (RTB) Introduction
    • 11.14.4 Appnexus (A Xandr Company) Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.14.5 Appnexus (A Xandr Company) Recent Developments
  • 11.15 Platform One
    • 11.15.1 Platform One Company Details
    • 11.15.2 Platform One Business Overview
    • 11.15.3 Platform One Real-time Bidding (RTB) Introduction
    • 11.15.4 Platform One Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.15.5 Platform One Recent Developments
  • 11.16 Match2one
    • 11.16.1 Match2one Company Details
    • 11.16.2 Match2one Business Overview
    • 11.16.3 Match2one Real-time Bidding (RTB) Introduction
    • 11.16.4 Match2one Revenue in Real-time Bidding (RTB) Business (2017-2022)
    • 11.16.5 Match2one Recent Developments

12 Analyst's Viewpoints/Conclusions

13 Appendix

  • 13.1 Research Methodology
    • 13.1.1 Methodology/Research Approach
    • 13.1.2 Data Source
  • 13.2 Author Details
  • 13.3 Disclaimer

LIST OF TABLES

List of Tables

  • Table 1. Global Real-time Bidding (RTB) Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
  • Table 2. Key Players of Open Auction
  • Table 3. Key Players of Invited Auction
  • Table 4. Global Real-time Bidding (RTB) Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
  • Table 5. Global Real-time Bidding (RTB) Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
  • Table 6. Global Real-time Bidding (RTB) Market Size by Region (2017-2022) & (US$ Million)
  • Table 7. Global Real-time Bidding (RTB) Market Share by Region (2017-2022)
  • Table 8. Global Real-time Bidding (RTB) Forecasted Market Size by Region (2023-2028) & (US$ Million)
  • Table 9. Global Real-time Bidding (RTB) Market Share by Region (2023-2028)
  • Table 10. Real-time Bidding (RTB) Market Trends
  • Table 11. Real-time Bidding (RTB) Market Drivers
  • Table 12. Real-time Bidding (RTB) Market Challenges
  • Table 13. Real-time Bidding (RTB) Market Restraints
  • Table 14. Global Real-time Bidding (RTB) Revenue by Players (2017-2022) & (US$ Million)
  • Table 15. Global Real-time Bidding (RTB) Revenue Share by Players (2017-2022)
  • Table 16. Global Top Real-time Bidding (RTB) by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) as of 2021)
  • Table 17. Ranking of Global Top Real-time Bidding (RTB) Companies by Revenue (US$ Million) in 2021
  • Table 18. Global 5 Largest Players Market Share by Real-time Bidding (RTB) Revenue (CR5 and HHI) & (2017-2022)
  • Table 19. Key Players Headquarters and Area Served
  • Table 20. Key Players Real-time Bidding (RTB) Product Solution and Service
  • Table 21. Date of Enter into Real-time Bidding (RTB) Market
  • Table 22. Mergers & Acquisitions, Expansion Plans
  • Table 23. Global Real-time Bidding (RTB) Market Size by Type (2017-2022) & (US$ Million)
  • Table 24. Global Real-time Bidding (RTB) Revenue Market Share by Type (2017-2022)
  • Table 25. Global Real-time Bidding (RTB) Forecasted Market Size by Type (2023-2028) & (US$ Million)
  • Table 26. Global Real-time Bidding (RTB) Revenue Market Share by Type (2023-2028)
  • Table 27. Global Real-time Bidding (RTB) Market Size by Application (2017-2022) & (US$ Million)
  • Table 28. Global Real-time Bidding (RTB) Revenue Share by Application (2017-2022)
  • Table 29. Global Real-time Bidding (RTB) Forecasted Market Size by Application (2023-2028) & (US$ Million)
  • Table 30. Global Real-time Bidding (RTB) Revenue Share by Application (2023-2028)
  • Table 31. North America Real-time Bidding (RTB) Market Size by Type (2017-2022) & (US$ Million)
  • Table 32. North America Real-time Bidding (RTB) Market Size by Type (2023-2028) & (US$ Million)
  • Table 33. North America Real-time Bidding (RTB) Market Size by Application (2017-2022) & (US$ Million)
  • Table 34. North America Real-time Bidding (RTB) Market Size by Application (2023-2028) & (US$ Million)
  • Table 35. North America Real-time Bidding (RTB) Market Size by Country (2017-2022) & (US$ Million)
  • Table 36. North America Real-time Bidding (RTB) Market Size by Country (2023-2028) & (US$ Million)
  • Table 37. Europe Real-time Bidding (RTB) Market Size by Type (2017-2022) & (US$ Million)
  • Table 38. Europe Real-time Bidding (RTB) Market Size by Type (2023-2028) & (US$ Million)
  • Table 39. Europe Real-time Bidding (RTB) Market Size by Application (2017-2022) & (US$ Million)
  • Table 40. Europe Real-time Bidding (RTB) Market Size by Application (2023-2028) & (US$ Million)
  • Table 41. Europe Real-time Bidding (RTB) Market Size by Country (2017-2022) & (US$ Million)
  • Table 42. Europe Real-time Bidding (RTB) Market Size by Country (2023-2028) & (US$ Million)
  • Table 43. Asia Pacific Real-time Bidding (RTB) Market Size by Type (2017-2022) & (US$ Million)
  • Table 44. Asia Pacific Real-time Bidding (RTB) Market Size by Type (2023-2028) & (US$ Million)
  • Table 45. Asia Pacific Real-time Bidding (RTB) Market Size by Application (2017-2022) & (US$ Million)
  • Table 46. Asia Pacific Real-time Bidding (RTB) Market Size by Application (2023-2028) & (US$ Million)
  • Table 47. Asia Pacific Real-time Bidding (RTB) Market Size by Region (2017-2022) & (US$ Million)
  • Table 48. Asia Pacific Real-time Bidding (RTB) Market Size by Region (2023-2028) & (US$ Million)
  • Table 49. Latin America Real-time Bidding (RTB) Market Size by Type (2017-2022) & (US$ Million)
  • Table 50. Latin America Real-time Bidding (RTB) Market Size by Type (2023-2028) & (US$ Million)
  • Table 51. Latin America Real-time Bidding (RTB) Market Size by Application (2017-2022) & (US$ Million)
  • Table 52. Latin America Real-time Bidding (RTB) Market Size by Application (2023-2028) & (US$ Million)
  • Table 53. Latin America Real-time Bidding (RTB) Market Size by Country (2017-2022) & (US$ Million)
  • Table 54. Latin America Real-time Bidding (RTB) Market Size by Country (2023-2028) & (US$ Million)
  • Table 55. Middle East and Africa Real-time Bidding (RTB) Market Size by Type (2017-2022) & (US$ Million)
  • Table 56. Middle East and Africa Real-time Bidding (RTB) Market Size by Type (2023-2028) & (US$ Million)
  • Table 57. Middle East and Africa Real-time Bidding (RTB) Market Size by Application (2017-2022) & (US$ Million)
  • Table 58. Middle East and Africa Real-time Bidding (RTB) Market Size by Application (2023-2028) & (US$ Million)
  • Table 59. Middle East and Africa Real-time Bidding (RTB) Market Size by Country (2017-2022) & (US$ Million)
  • Table 60. Middle East and Africa Real-time Bidding (RTB) Market Size by Country (2023-2028) & (US$ Million)
  • Table 61. Google Company Details
  • Table 62. Google Business Overview
  • Table 63. Google Real-time Bidding (RTB) Product
  • Table 64. Google Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 65. Google Recent Developments
  • Table 66. WPP Company Details
  • Table 67. WPP Business Overview
  • Table 68. WPP Real-time Bidding (RTB) Product
  • Table 69. WPP Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 70. WPP Recent Developments
  • Table 71. Adobe Company Details
  • Table 72. Adobe Business Overview
  • Table 73. Adobe Real-time Bidding (RTB) Product
  • Table 74. Adobe Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 75. Adobe Recent Developments
  • Table 76. Facebook Company Details
  • Table 77. Facebook Business Overview
  • Table 78. Facebook Real-time Bidding (RTB) Product
  • Table 79. Facebook Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 80. Facebook Recent Developments
  • Table 81. Twitter (Mopub) Company Details
  • Table 82. Twitter (Mopub) Business Overview
  • Table 83. Twitter (Mopub) Real-time Bidding (RTB) Product
  • Table 84. Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 85. Twitter (Mopub) Recent Developments
  • Table 86. Verizon Media Company Details
  • Table 87. Verizon Media Business Overview
  • Table 88. Verizon Media Real-time Bidding (RTB) Product
  • Table 89. Verizon Media Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 90. Verizon Media Recent Developments
  • Table 91. Criteo Company Details
  • Table 92. Criteo Business Overview
  • Table 93. Criteo Real-time Bidding (RTB) Product
  • Table 94. Criteo Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 95. Criteo Recent Developments
  • Table 96. Smaato Company Details
  • Table 97. Smaato Business Overview
  • Table 98. Smaato Real-time Bidding (RTB) Product
  • Table 99. Smaato Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 100. Smaato Recent Developments
  • Table 101. Yandex Company Details
  • Table 102. Yandex Business Overview
  • Table 103. Yandex Real-time Bidding (RTB) Product
  • Table 104. Yandex Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 105. Yandex Recent Developments
  • Table 106. Rubicon Project Company Details
  • Table 107. Rubicon Project Business Overview
  • Table 108. Rubicon Project Real-time Bidding (RTB) Product
  • Table 109. Rubicon Project Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 110. Rubicon Project Recent Developments
  • Table 111. Pubmatic Company Details
  • Table 112. Pubmatic Business Overview
  • Table 113. Pubmatic Real-time Bidding (RTB) Product
  • Table 114. Pubmatic Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 115. Pubmatic Recent Developments
  • Table 116. Salesforce Company Details
  • Table 117. Salesforce Business Overview
  • Table 118. Salesforce Real-time Bidding (RTB) Product
  • Table 119. Salesforce Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 120. Salesforce Recent Developments
  • Table 121. Mediamath Company Details
  • Table 122. Mediamath Business Overview
  • Table 123. Mediamath Real-time Bidding (RTB) Product
  • Table 124. Mediamath Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 125. Mediamath Recent Developments
  • Table 126. Appnexus (A Xandr Company) Company Details
  • Table 127. Appnexus (A Xandr Company) Business Overview
  • Table 128. Appnexus (A Xandr Company) Real-time Bidding (RTB) Product
  • Table 129. Appnexus (A Xandr Company) Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 130. Appnexus (A Xandr Company) Recent Developments
  • Table 131. Platform One Company Details
  • Table 132. Platform One Business Overview
  • Table 133. Platform One Real-time Bidding (RTB) Product
  • Table 134. Platform One Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 135. Platform One Recent Developments
  • Table 136. Match2one Company Details
  • Table 137. Match2one Business Overview
  • Table 138. Match2one Real-time Bidding (RTB) Product
  • Table 139. Match2one Revenue in Real-time Bidding (RTB) Business (2017-2022) & (US$ Million)
  • Table 140. Match2one Recent Developments
  • Table 141. Research Programs/Design for This Report
  • Table 142. Key Data Information from Secondary Sources
  • Table 143. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Global Real-time Bidding (RTB) Market Share by Type: 2021 VS 2028
  • Figure 2. Open Auction Features
  • Figure 3. Invited Auction Features
  • Figure 4. Global Real-time Bidding (RTB) Market Share by Application: 2021 VS 2028
  • Figure 5. Media and Entertainment Case Studies
  • Figure 6. Games Case Studies
  • Figure 7. Retail and Ecommerce Case Studies
  • Figure 8. Others Case Studies
  • Figure 9. Real-time Bidding (RTB) Report Years Considered
  • Figure 10. Global Real-time Bidding (RTB) Market Size (US$ Million), Year-over-Year: 2017-2028
  • Figure 11. Global Real-time Bidding (RTB) Market Size, (US$ Million), 2017 VS 2021 VS 2028
  • Figure 12. Global Real-time Bidding (RTB) Market Share by Region: 2021 VS 2028
  • Figure 13. Global Real-time Bidding (RTB) Market Share by Players in 2021
  • Figure 14. Global Top Real-time Bidding (RTB) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-time Bidding (RTB) as of 2021)
  • Figure 15. The Top 10 and 5 Players Market Share by Real-time Bidding (RTB) Revenue in 2021
  • Figure 16. North America Real-time Bidding (RTB) Market Size YoY (2017-2028) & (US$ Million)
  • Figure 17. North America Real-time Bidding (RTB) Market Size Market Share by Type (2017-2028)
  • Figure 18. North America Real-time Bidding (RTB) Market Size Market Share by Application (2017-2028)
  • Figure 19. North America Real-time Bidding (RTB) Market Size Share by Country (2017-2028)
  • Figure 20. United States Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 21. Canada Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 22. Europe Real-time Bidding (RTB) Market Size YoY (2017-2028) & (US$ Million)
  • Figure 23. Europe Real-time Bidding (RTB) Market Size Market Share by Type (2017-2028)
  • Figure 24. Europe Real-time Bidding (RTB) Market Size Market Share by Application (2017-2028)
  • Figure 25. Europe Real-time Bidding (RTB) Market Size Share by Country (2017-2028)
  • Figure 26. Germany Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 27. France Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 28. U.K. Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 29. Italy Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 30. Russia Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 31. Nordic Countries Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 32. Asia-Pacific Real-time Bidding (RTB) Market Size YoY (2017-2028) & (US$ Million)
  • Figure 33. Asia Pacific Real-time Bidding (RTB) Market Size Market Share by Type (2017-2028)
  • Figure 34. Asia Pacific Real-time Bidding (RTB) Market Size Market Share by Application (2017-2028)
  • Figure 35. Asia Pacific Real-time Bidding (RTB) Market Size Share by Region (2017-2028)
  • Figure 36. China Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 37. Japan Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 38. South Korea Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 39. Southeast Asia Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 40. India Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 41. Australia Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 42. Latin America Real-time Bidding (RTB) Market Size YoY (2017-2028) & (US$ Million)
  • Figure 43. Latin America Real-time Bidding (RTB) Market Size Market Share by Type (2017-2028)
  • Figure 44. Latin America Real-time Bidding (RTB) Market Size Market Share by Application (2017-2028)
  • Figure 45. Latin America Real-time Bidding (RTB) Market Size Share by Country (2017-2028)
  • Figure 46. Mexico Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 47. Brazil Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 48. Middle East & Africa Real-time Bidding (RTB) Market Size YoY (2017-2028) & (US$ Million)
  • Figure 49. Middle East and Africa Real-time Bidding (RTB) Market Size Market Share by Type (2017-2028)
  • Figure 50. Middle East and Africa Real-time Bidding (RTB) Market Size Market Share by Application (2017-2028)
  • Figure 51. Middle East and Africa Real-time Bidding (RTB) Market Size Share by Country (2017-2028)
  • Figure 52. Turkey Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 53. Saudi Arabia Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 54. UAE Real-time Bidding (RTB) Market Size YoY Growth (2017-2028) & (US$ Million)
  • Figure 55. Google Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 56. WPP Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 57. Adobe Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 58. Facebook Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 59. Twitter (Mopub) Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 60. Verizon Media Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 61. Criteo Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 62. Smaato Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 63. Yandex Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 64. Rubicon Project Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 65. Pubmatic Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 66. Salesforce Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 67. Mediamath Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 68. Appnexus (A Xandr Company) Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 69. Platform One Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 70. Match2one Revenue Growth Rate in Real-time Bidding (RTB) Business (2017-2022)
  • Figure 71. Bottom-up and Top-down Approaches for This Report
  • Figure 72. Data Triangulation
  • Figure 73. Key Executives Interviewed